The Business of Stories with Susan Payton

In 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life. I went from struggling to be seen and heard, to having dream clients signing up to work with me. It blew my mind. I saw first-hand how sharing stories in business is not just essential; it’s a superpower! Since then, thousands of business owners have bought my book, The Business of Stories, and used my simple storytelling frameworks in their content and marketing - to cut through the noise, communicate their value, build authority and create connection. If you struggle to get across who you are, what you help your clients do and why they should work with you – this podcast is for you. No matter what your life has looked like or what stage of business you are at, your stories are your greatest asset and, every week, I’ll show you how to find and share the ones that will do the ‘selling’ for you in your business, so you don’t have to! Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Download a free copy of The Business of Stories here: https://thebusinessofstories.com/freebook/ Grab The Storyteller’s Starter Pack here: https://thebusinessofstories.com/pack/

The Business of Stories with Susan Payton is a arts podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Business of Stories with Susan Payton, a arts show with 0 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #52

  Episode 52: SUMMER REWIND - How to turn your message into a movement

  Aug 18, 202623 min

  In this episode of The Business of Stories , Susan revisits one of the podcast's most inspiring episodes, exploring what happens when your business becomes about something bigger than the products or services you sell. Through powerful real-life stories, you'll discover how the businesses people remember aren't just known for what they do, but for what they believe, the change they're creating, and the future they're inviting others to be part of. You'll discover: How to uncover the movement that's already taking shape within your business. Why the strongest messages begin with a belief, not a business plan. The powerful question that will completely change how you think about your business. How your own story could hold the seeds of a movement without you even realising it. Why people are drawn to businesses that stand for something bigger than what they sell. The simple exercise that helps you uncover the beliefs at the heart of your business. This inspiring episode will help you find deeper meaning in your message, connect with the people who share your beliefs, and build a business that people don't just buy from, but genuinely want to be part of. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com FREEBIES: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide here Download a free copy of The Business of Stories here OFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio .

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  Episode #51

  Episode 51: SUMMER REWIND - The story your pricing is telling

  Aug 11, 202629 min

  In this episode of The Business of Stories , Susan revisits one of the podcast's most thought-provoking episodes, exploring why your pricing is about so much more than numbers. Through powerful stories and real client examples, you'll discover how your prices shape the way people perceive your value, the clients you attract, and the confidence you bring to your business. You'll discover: How your pricing could be shaping people's perception of your business before they've even worked with you. The surprising story your prices might be telling without you even realising it. Why people don't buy based on price alone, and what they're really investing in. How to know whether your pricing truly reflects the value you create for your clients. The powerful link between pricing, energy, and attracting the right people to your business. Why understanding the transformation you create changes everything about how you price your offers. This thought-provoking episode will help you see your pricing through a completely different lens, so you can communicate your value with more clarity, confidence and purpose. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com FREEBIES: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide here Download a free copy of The Business of Stories here OFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio .

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  Episode #50

  Episode 50: SUMMER REWIND - How to show up as the Guide in your customer’s story

  Aug 4, 202624 min

  In this episode of The Business of Stories Susan revisits one of the most powerful storytelling concepts of all - the Hero and the Guide. Through stories from Star Wars to a vivid jungle metaphor, you’ll discover why understanding your role in your client’s story can transform not only the way you show up, but also how your audience perceives you. You'll discover: How to make it easy for the people who need you, to find you How a simple shift in perspective can completely change the way you show up in your business Recognising how your clients are really feeling before they find you, and how to make them feel safe, supported and ready to take the next step. The jungle metaphor that has helped hundreds of business owners reframe any worries about being “salesy” How to overcome the fear of putting your content out there, and what happens when you hold back A powerful visualisation that will inspire you to shine your light more brightly. This inspiring episode will help you show up with more confidence, clarity, and purpose - and step fully into the person your ideal clients are looking for. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com FREEBIES: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide here Download a free copy of The Business of Stories here OFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio .

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  Episode #49

  Episode 49: SUMMER REWIND - The stories you already have that will build trust

  Jul 28, 202626 min

  It’s so easy to believe you need more experience, more clients, bigger results or a longer list of testimonials before you have anything worth sharing. But the truth is, your stories didn’t begin when your business did. They started long before that. In this episode of The Business of Stories , Susan shares why every stage of your journey is filled with valuable stories, even if you're only just starting out, pivoting in a new direction, or building something completely different. You'll discover: The one thing that's far more powerful than having years of experience or a long list of testimonials. The biggest mistake people make when starting a business (and why waiting until you feel credible only holds you back). The simple shift that helps you stop worrying about what you don't have... and start using what you do. Why your business story didn't begin the day you launched - and where your most powerful stories really started. The story that builds credibility before you've ever worked with a paying client. How to know if you're sitting on stories that could transform your content without even realising it. This value-packed episode is a powerful reminder that you don't need to wait until you feel more experienced or more successful before you start telling your stories. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com FREEBIES: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide here Download a free copy of The Business of Stories here OFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio . Mentioned in this episode: Win a 1:1 session with Susan Write a review for this podcast, and go into a draw - to win a 1:1 session with Susan. It's a full 60-minute session to work on anything you want - your stories, your core message, your content strategy … or how you can implement the 7-step process Susan shared in episode 45 so all your content is highly relevant and relatable to your ideal client. All you need to do is write a review of this podcast - on Apple or Spotify - and send Susan a screenshot via social media or to susan@thebusinessofstories.com. And, if you win, she’ll be in touch to schedule in a time for you to work together.

  ListenShow Notes
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  Episode #48

  Episode 48: SUMMER REWIND - Why your stories aren't landing (and the simple fix)

  Jul 21, 202626 min

  As part of the Summer Rewind series, we're revisiting some of the episodes that have resonated most over the past year - and contain ideas every business owner needs to hear more than once. This episode is for you if you've ever worried that your stories feel too long, too complicated, or are hard to follow. Join Susan as she shares one of the most simple structures in storytelling, that sits at the heart of almost every story you already know and love. With stories and examples that bring every step of this simple framework to life, you’ll be putting it to use in no time! You'll discover: The simple, five-word structure behind every great movie, book and story - and how to use it in your stories Why the but in your story is where the emotion and connection lives. The biggest mistake that causes people to switch off from your stories (and how to avoid it) How to strip away the waffle without losing the emotion that creates connection. A quick storytelling exercise that will instantly make your stories more focused, engaging and memorable. This super practical episode will help you transform lengthy or scattered stories into powerful, memorable narratives. If you want a simple framework that will help you share stories in your posts, talks and clients stories, so they flow and resonate every time, this episode is a must-listen. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com FREEBIES: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide here Download a free copy of The Business of Stories here OFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio . Mentioned in this episode: Win a 1:1 session with Susan Write a review for this podcast, and go into a draw - to win a 1:1 session with Susan. It's a full 60-minute session to work on anything you want - your stories, your core message, your content strategy … or how you can implement the 7-step process Susan shared in episode 45 so all your content is highly relevant and relatable to your ideal client. All you need to do is write a review of this podcast - on Apple or Spotify - and send Susan a screenshot via social media or to susan@thebusinessofstories.com. And, if you win, she’ll be in touch to schedule in a time for you to work together.

  ListenShow Notes

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