The Business Of Strength Podcast

See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.

The Business Of Strength Podcast is a sports podcast hosted by Business Of Strength, with 245 episodes on record and a Required Pod Score of 80.

Business Of Strength hosts The Business Of Strength Podcast, a sports show with 245 episodes published.

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  The Business Of Strength Podcast

  EP 242: Reflecting on the Gold Standard Retreat

  Sep 30, 202638 min

  In today’s episode, Joe and Dan look back on the Gold Standard Retreat in Park City, celebrating the memorable setting, standout speakers, and connections among gym owners and their teams.They share practical lessons on clear communication, creating content consistently, building a positive workplace culture, and leading through mistakes with trust and encouragement. They also discuss how gym owners can bring the retreat’s ideas and inspiration back to their businesses.

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  The Business Of Strength Podcast

  EP 241: MadeMeals with Dan and Jesse

  Sep 11, 202650 min

  Dan sits down with Jesse McBride, founder of MadeMeals, to talk about the entrepreneurial journey behind building and scaling a premium prepared-meal company. They dig into how MadeMeals got started, landing the first 100 customers, what marketing is actually working today, and why Jesse has refused to compromise on local, organic, and responsibly sourced ingredients. Jesse shares the challenges of scaling quality, managing people and food costs, the expensive lessons he’s learned along the way, and how his role as a founder continues to evolve. Plus, Jesse breaks down what he’d do if he had to start over tomorrow with $100,000, no customers, and no audience, and where he ultimately wants to take MadeMeals.

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  The Business Of Strength Podcast

  EP 240: Coaching, Burnout, and Reinvention (Featuring Sean Waxman)

  Sep 10, 20261h 48m

  In this episode of The Business of Strength Podcast, Joe sits down with legendary weightlifting coach Sean Waxman to talk about a lifetime in the iron game and what it really takes to build athletes, men, and winning cultures in 2026.Sean shares his journey from hardcore New York gyms and Gold’s Venice to opening his own weightlifting gym in LA, riding the early CrossFit wave, and eventually walking away from the private sector to coach high school football strength & conditioning in Utah.P.S. Don't forget about our upcoming retreat, The Gold Medal Standard! Starting September 18th-19th. Click the link below:https://bosretreat.com

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  The Business Of Strength Podcast

  How Breakthrough Scaled Revenue 43% While Hitting Zero Coaching Hours (ft. Eric Pullman)

  Sep 3, 20261h 25m

  Meet Eric Pullman, owner of Breakthrough Performance & Personal Training in Long Island, New York! THE NUMBERS: Revenue Pace: +43% vs. prior year Profit Margin: ~38% Adult Membership: +125% Total Membership: +92% Attrition: ~6% down to ~3% Owner Coaching Hours: 0 scheduled KEY MOVES: - Retention first. Attrition fell from roughly 6 to 7% monthly down to about 3 to 4%, even as membership more than doubled. Membership quality improved alongside volume. - Paid marketing scaled aggressively. Breakthrough more than tripled ad spend versus the prior year and began tracking acquisition economics closely. - Referrals became an active system. 17 adult referral sign-ups year-to-date with referral conversations reviewed with the team every week. - A clearer adult niche. The business intentionally focused on adults, especially clients in their 50s to 70s, for steadier revenue, longer relationships and stronger referral potential. - Premium pricing with confidence. Current adult offers: higher frequency tiers at premium rates. Average adult client value holding strong. - Lean economics. Small facilities, controlled equipment spend and low fixed overhead allow more dollars toward coaching talent and marketing. - Leadership layers replaced Eric's floor time. Eric moved from required coach to owner focused on sales, marketing, hiring, financial oversight and expansion. Evan expanded into sales and referrals. Mark is leading facility number two. - Two-location launch. Dix Hills gym generated 21 sales in 17 days and is positioned to operate alongside the original Huntington location. LISTEN IN FOR: - Why retention matters more than chasing new members. - How to build a referral system your coaches actually own. - Premium pricing strategy for an older adult audience. - Moving from "I have to coach" to zero scheduled coaching hours. - The metrics that drive daily decisions: CAC, attrition, net membership, sign-up flow. - Why the second location proved Eric was ready to scale. - Building leaders who can operate without the owner hovering. Find Breakthrough Performance here: https://www.breakthroughptny.com Register for The Gold Medal Standard: https://bosretreat.com

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  The Business Of Strength Podcast

  How Grind Haus Scaled Revenue 72% While Removing 30 Hours From Blake's Week (ft. Blake Burnard)

  Sep 2, 20261h 17m

  Meet Blake Burnard, owner of Grind Haus in Bakersfield, California! THE NUMBERS: Revenue: +72% since joining BOS Profit Margin: 23% to 26% Membership: +50% Adult Churn: ~12% down to under 3% (75% reduction) Owner's Workload: Removed ~30 hours per week KEY MOVES: - The adult program became the stabilizing engine. Grind Haus moved from essentially zero adult business to 125 adults. Adult revenue now trends near $50K monthly with much higher margins. - Blake stopped trying to "outsell" churn. Adult attrition fell from roughly 12% monthly to under 3% after building a defensive system: attendance tracking, check-ins, goal reviews, events, exit interviews, gifting and first-100-days onboarding. - Marketing stayed aggressive and scalable. Paid social, especially Facebook, drove early adult growth, supported by referrals, email and consistent organic social. - Capacity got smarter. Grind Haus added concurrent adult sessions into previously underused morning hours instead of rushing into another location. - Hiring became selective. Blake now prioritizes integrity, ownership, work ethic, coachability and character over degrees and polished resumes. - Leadership layers replaced Blake's workload. The company now has a facility leader, program leaders, coaches and interns with real KPIs and accountability. Blake created a 5-7 stage career progression tied to company growth. - Better people improved economics. Profit margin rose while the team expanded and Blake's operational burden fell. LISTEN IN FOR: - How to build an adult revenue engine from zero. - Why cutting churn matters more than constantly replacing members. - The leadership crisis that changed everything and how Blake rebuilt it. - Moving from salesman to systems-driven CEO. - Why high standards in hiring create owner capacity, not just payroll costs. - Building a leadership structure that lets you work less, not more. Find Grind Haus here: https://www.grindhaus.com Register for The Gold Medal Standard: https://bosretreat.com

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