The Business Owners Podcast

The Business Owners Podcast, brought to you by Business Business Business and Enever Group, is a podcast for business owners of all sizes. In each episode, hosts Linda Reed-Enever and Clive Enever interview business owners about their experiences, challenges, and successes. They also share tips and advice on growing your business and achieving your goals.

The Business Owners Podcast is a news podcast hosted by Clive Enever & Linda Reed-Enever, with 100 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Clive Enever & Linda Reed-Enever hosts The Business Owners Podcast, a news show with 100 episodes published.

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  The Business Owners Podcast

  Gamifying Growth, Supply Chain Curiosity, and Merchandise Branding with Charles Liu

  Aug 18, 202634 min

  Business success isn't built on grand overnight leaps, but is created by gamifying the process, learning from every rejection, and focusing on genuine customer service. In this episode of The Business Owners Podcast, host Clive Enever chats with Charles Liu , founder of Cubic Promote . Charles shares his journey from arriving in Australia from Hong Kong as a toddler to starting a B2B branded merchandise powerhouse while recovering from a sporting injury. Charles breaks down how a simple curiosity about a branded pen led him to engineer cold calling into a video game, why tactile physical products are surging in an age of "AI fatigue," and how small business owners can leverage ethical, customer-first principles to scale sustainably. Key Takeaways from This Episode The Power of Curiosity & Tinkering Charles started his business out of sheer boredom while recovering from an Achilles tendon injury. By asking how a branded pen got onto his desk, he reverse-engineered the entire supply chain and made cold calls to learn the B2B sales landscape from scratch. Gamifying Sales & Rejection To overcome the friction of cold calling, Charles treated sales like a video game where a "no" was simply a chance to respawn and try a new strategy. Breaking large goals into tiny micro-habits, like making five calls at a time, builds massive long-term momentum without burnout. Physical Products in an "AI Fatigue" Era Despite the rapid rise of digital tools and AI, consumers are seeking tactile solace. The resurgence of vinyl records, push-button phones, and physical branded merchandise proves that people still crave touchable, real-world connections. Selling Service Over Product Cubic Promote views itself as a customer service company that happens to sell merchandise. In B2B markets, clients pay for reliability, trust, and speed rather than just the lowest cost per unit. Ethical Capitalisms & Environmental Legacy True business sustainability means operating within strict ethical boundaries: choosing high-quality items with a longer usable life, maintaining carbon neutrality, paying fair supplier prices, and being a good corporate citizen. Charles's Advice for Business Owners Gamify the Grind: Shift your mindset away from intimidating targets. Treat everyday challenges like a game, chunk big goals into small tasks, and iterate based on feedback. Protect Your Mornings: Establish clear boundaries between work and life. Leave your work physical equipment at the office, use standing meditation or reflection to clear your mind, and protect your early morning focus. Focus on Execution First: Strategy is useless without action. Utilise modern, low-cost digital tools to take one small step forward every day, whether posting an idea or reaching out to a prospect. Operate Unbiased and Fair: Always refund overpayments, pay your taxes cleanly, and don't squeeze suppliers to the point where workers suffer. Long-term trust is built on quiet, ethical choices. Key Takeaway A business doesn't exist purely to make money. It exists to contribute to society. When you solve problems with reliability and ethical service, financial growth naturally follows. Your Next Step Execute a "Five-Call Chunking Session." If you have a list of prospects or clients you've been avoiding contacting, commit to reaching out to just five people first thing tomorrow morning. Treat it purely as a curiosity exercise to gather feedback and refine your message. Connect with Charles Liu Website: https://www.cubicpromote.com.au/ LinkedIn: https://au.linkedin.com/in/charles-liu-042b9124 Ready to Get Support? Join the Business Business Business community (free!) https://www.facebook.com/groups/BusinessBusinessBusiness/ Join the Business Wisdom Vault https://academy.enevergroup.com.au/bundles/BusinessWisdomVault Book a 1:1 Discovery Call with Clive https://www.enevergroup.com.au/booking-clive/ Highlights 01:29 Meet Charles Liu 03:01 Cubic Promote Overview 05:08 From Injury to First Sale 10:14 Cold Call Mindset 15:33 Routines and Switching Off 18:32 Books and Core Values 20:42 Resilience and Industry Shifts 23:53 Service First Merchandise 26:51 Legacy Ethics Sustainability 29:24 Advice for New Founders 32:03 Where to Find Charles

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  The Business Owners Podcast

  Kylie Long on Workplace Health and Safety Solutions

  Aug 11, 202631 min

  Workplace Health and Safety (WHS) isn't just about ticking boxes, but about creating a holistic, risk-managed environment where employees feel safe, supported, and motivated to perform at their best. In this episode of The Business Owners Podcast, host Clive Enever sits down with Kylie Long , founder of Support Safety Solutions . Leveraging her background as a registered nurse and her postgraduate qualifications in WHS, Kylie brings a deeply empathetic and holistic perspective to workplace safety. She breaks down what psychosocial risks actually mean for small-to-medium business owners, how to move from a reactive "box-ticking" mindset to a proactive safety culture, and why managing mental safety directly impacts a business's bottom line. Key Takeaways from This Episode WHS is a Business Strategy, Not Just Compliance True health and safety goes beyond basic tick-and-flick compliance exercises. Taking a holistic approach, evaluating emotional and social impacts alongside physical risks, improves retention, employee engagement, and overall business culture. Demystifying Psychosocial Safety A major misconception is that psychosocial safety is solely about managing an individual employee's personal mental health. In reality, it involves big-picture organisational factors: work design, leadership development, workload demands, and organisational support. The Power of an Actionable 12-Month Plan Business owners facing WHS requirements don't need to do everything overnight. The best approach is taking a snapshot of the business's current state, identifying gaps, prioritising risks, and executing a manageable 12-month strategy. Safety Sits with Leadership, Not Just the Safety Team Safety consultants and internal WHS officers are there to advise, coach, and mentor. Ultimately, safety responsibility sits with everyone and must be actively driven by the business leadership team. Addressing Naivety & Sourcing Mentorship Relying solely on an existing network when starting a business can lead to early roadblocks. Finding the right industry networking groups and connecting with a trusted mentor is vital for long-term growth and accountability. Kylie's Advice for Business Owners Stop and Take a Snapshot: Evaluate where your business stands today to uncover hidden WHS gaps before a major incident occurs. Break it Into Bite-Sized Chunks: Don't get overwhelmed by new regulations. Focus on what needs to be done first, and tackle compliance step-by-step. Involve Your Whole Team: Build a culture where safety is shared across all levels of the organisation, starting from the top down. Lean on External Expertise: If your business lacks the bandwidth to handle specific WHS projects internally, engage external coaches and consultants to guide your team. Key Takeaway Psychosocial safety isn't just about managing individual wellbeing. It's about designing a workplace culture that mitigates risk, empowers leaders, and protects your business's bottom line. Your Next Step Stop trying to tackle compliance all at once. Identify your top 2–3 WHS or psychosocial risk gaps today (e.g., role ambiguity, high workloads, or lack of leadership support) and sketch out a realistic, 12-month strategy to address them step-by-step. Connect with Kylie Long LinkedIn: Kylie Long https://www.linkedin.com/in/kyliealongsafetysupportsolutions/ Website: Support Safety Solutions https://www.linkedin.com/in/kyliealongsafetysupportsolutions/ Ready to Get Support? Join the Business Business Business community (free!) https://www.facebook.com/groups/BusinessBusinessBusiness/ Join the Business Wisdom Vault https://academy.enevergroup.com.au/bundles/BusinessWisdomVault Book a 1:1 Discovery Call with Clive https://www.enevergroup.com.au/booking-clive/ Highlights 01:48 Meet Kylie Long 07:09 From Nursing To Safety 08:55 Starting The Business 12:30 Holistic Safety Mindset 14:04 WHS Compliance First Steps 17:08 Psychosocial Risk Explained 19:48 Mentors And Proactive Safety 26:11 Work Life Balance Tips 27:22 Advice Networking And Mentors

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  The Business Owners Podcast

  Mindset, Nervous System Regulation, and Scaling Your Business with Sasha Eburne

  Aug 4, 202625 min

  Building a successful business isn't just about having a monetisable idea, but about having the mindset and nervous system stability to support true growth. In this episode of The Business Owners Podcast, Clive Enever sits down with Sasha Eburne , founder of Sasha Eburne Business & Mindset Coaching . After spending 25 years in high-level corporate hospitality across Australia and internationally, Sasha transitioned into entrepreneurship during the 2020 pandemic lockdowns. Today, she helps business owners break through limiting beliefs, step into the role of CEO, and scale their businesses sustainably. Sasha breaks down why mindset is the primary bottleneck to business success, how breathwork can ground your decision-making, and why asking for help is the ultimate strategy for creating true time and location freedom. Key Takeaways from This Episode Mindset as the Ultimate Bottleneck Many entrepreneurs struggle not because of a bad idea, but because of underlying limiting beliefs around worth, value, and pricing inherited from past corporate or childhood experiences. Without addressing these beliefs, business owners often default back to a safe 9-to-5. Sustaining Performance Through Breathwork & Nervous System Regulation Breathwork provides practical tools for self-regulating the nervous system, allowing leaders to approach challenges from a grounded place rather than spiralling into overwhelm or burnout. Shifting from "Busy-ness" to Business (The CEO Mindset) To truly scale, business owners must step out of the daily grunt work and transition into strategic CEOs. Staying chained to a desk just creates another version of the corporate 9-to-5. The Power of Outsourcing & Asking for Help True leverage comes from knowing your numbers, identifying your core strengths, and outsourcing tasks you dislike or that drain your time, both at home (e.g., laundry, cleaning) and in business (e.g., bookkeeping). Overcoming the Fear of Showing Up Clients don't fall from the sky. You have to put yourself out there. Overcoming the fear of judgment on camera comes through repetition, showing up authentically to connect with the people you are meant to help. Sasha's Advice for Business Owners Ask for Help Early: Break the habit of trying to do everything yourself. Seeking support, whether hiring a cleaner or bringing in a mentor, frees up time to focus on revenue-generating tasks. Align Your Business Model with Your Life: Design your business around the life you desire, rather than forcing your life to fit around a rigid corporate-style business model. Invest in What You Don't Know: When you hit a growth ceiling, find a mentor who is further along the path to help fill in your knowledge gaps. Don't Let Fear Keep You Hidden: Get uncomfortable, get on camera, and show your face. People buy from humans they can see and trust. Key Takeaway Scaling isn't about building a massive, stressful team, but about designing a model that grants you freedom of time, money, and location while operating from a grounded, regulated mindset. Your Next Step Scaling a business is not about working longer hours or managing an overwhelming team. True growth comes from breaking through internal limiting beliefs, regulating your nervous system, and stepping into a strategic CEO role supported by outsourced help. Connect with Sasha Eburne Website: sashaeburne.com Instagram: @sashaeburne__ Ready to Get Support? Join the Business Business Business community (free!) https://www.facebook.com/groups/BusinessBusinessBusiness/ Join the Ideas, Impact & Marketing Circle https://academy.enevergroup.com.au/bundles/MarketingCircle Join the Business Wisdom Vault https://academy.enevergroup.com.au/bundles/BusinessWisdomVault Book a 1:1 Discovery Call with Linda https://www.enevergroup.com.au/booking-linda/ Book a 1:1 Discovery Call with Clive https://www.enevergroup.com.au/booking-clive/ Highlights 00:57 Meet Sasha Eburne 01:27 Mindset Drives Growth 02:20 From Hospitality to Entrepreneur 04:04 Coffee Habits and Routines 04:58 Breathwork for Entrepreneurs 07:40 Balancing Solo Mom Life 09:58 Stepping Into CEO Mode 11:35 Money Mindset and Delegation 13:24 Scaling Without Big Teams 15:44 Mentors, NLP and Breakthroughs 18:44 Making Business Less Scary 21:06 Fear of Showing Up Online 23:19 Where to Find Sasha

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  The Business Owners Podcast

  Designing Your Own Room with Caitlin Bath

  Jul 21, 202635 min

  Financial empowerment for women isn't about working twice as hard to fit into a system built without them. It is about designing your own room, valuing your energy, and reclaiming authorship of your wealth. In this episode of The Business Owners Podcast, host Linda Reed-Enever sits down with Caitlin Bath , financial educator, author, and founder of Hamewith and She's Giving Wealth . Leveraging 22 years of experience across five industries, Caitlin has launched two businesses and authored a groundbreaking book that features the raw, lived financial journeys of 14 diverse women. Caitlin and Linda dive deep into the invisible labour women carry, the systemic origins of the gender superannuation and wage gaps, and the psychological traps of "financial fawning" and over-delivering at a loss. They offer a liberating blueprint for how to transition out of fear-based people-pleasing and architect a business around true personal values, safety, and sustainable energy. Key Takeaways from This Episode The Systemic Reckoning of the "Care Gap" The economic and financial systems were historically designed to exclude women, leaving them to shoulder career interruptions, unpaid care, and massive superannuation gaps. Rebuilding wealth requires a clear-eyed "reckoning," an understanding that women aren't inherently bad with money, rather, the structural framework fails to account for their non-linear lives. The Danger of the "Likability Trap" Women are socially conditioned to perform "likability" and "financial fawning" (or tend and befriend) to access professional rooms that weren't built for them. The penalty is steep: women stay polite, self-effacing, and nice, which directly compromises their wage negotiations, restricts career progression, and leads to a persistent wage gap. The Invisible Drain on the P&L In business, the performance of likability manifests as lost profit. It shows up on the P&L as discounting to stay liked, over-delivering on projects, absorbing unbilled scope creep, and getting emotionally over-invested in client outcomes. Why You Must "Design Your Own Room" If the corporate or business environment you are in demands that you constantly contort yourself to fit in, it is time to step away and design your own space. Building your own business or setting strong boundary parameters allows you to lead from values and safety rather than scarcity and fear. Return on Energy (ROE) vs. ROI While traditional business focuses heavily on return on investment, long-term sustainability hinges on your Return on Energy. Transitioning constantly between creative tasks, client demands, and domestic mental loads is exhausting. Structuring your time to protect your energy prevents catastrophic, lagging burnout. Caitlin's Blueprint for Designing Your Room Acknowledge the Unseen Labour: Before stepping into a standard workday, recognise the cognitive, emotional, and physical load of unpaid care. Globally, women perform two and a half times the unpaid labour of men; acknowledging this shift is key to maximising the ROI on your remaining energy. Audit Your Red Zones: Ruthlessly separate highly leveraged, dollar-productive time from the "red zone" of low-value, draining administrative tasks. Value your time as a finite, highly precious resource. Establish Absolute Safety First: True systemic transformation and personal growth cannot occur if your nervous system is constantly in a state of active danger or financial survival. Establish physical, emotional, and financial safety baselines first. Calibrate Fast and Walk Away: If a client or customer refuses to respect your boundaries or value what you bring to the table, cut the connection immediately. Walk away, split the deal, and redirect your precious energy to find your aligned people. Key Takeaway Designing your own room means leading from safety and values, not scarcity. Stop over-delivering at a loss to stay liked, protect your Return on Energy, and build a business that honours your true worth. Your Next Step Perform an "Urgency and Scope Audit" this week. Identify if you have let a client slip through the cracks by absorbing unbilled work or reacting to manufactured "urgent" deadlines. Re-establish your boundaries by communicating your team's real availability and charge appropriately for any out-of-scope requests. Connect with Caitlin Bath She's Giving Wealth Website: shesgivingwealth.com Company Website: hamewith.com (Hamewith means "homewards" in old Scots, focusing on designing spaces where people can bring their best selves to work) Instagram: @caitbath LinkedIn: Caitlin Bath Ready to Get Support? Join the Business Business Business community (free!) https://www.facebook.com/groups/BusinessBusinessBusiness/ Join the Ideas, Impact & Marketing Circle https://academy.enevergroup.com.au/bundles/MarketingCircle Join the Business Wisdom Vault https://academy.enevergroup.com.au/bundles/BusinessWisdomVault Book a 1:1 Discovery Call with Linda https://www.enevergroup.com.au/booking-linda/ Book a 1:1 Discovery Call with Clive https://www.enevergroup.com.au/booking-clive/ Highlights 01:26 Meet Caitlin And Her Book 03:27 Super Gap And Reckoning 06:05 Pay Gap And Likability Trap 09:23 Owning Your Worth 10:42 Build Your Own Room 11:43 People Pleasing Costs Profit 13:27 Caitlin Had Enough 15:38 Leaving Corporate Is Confronting 17:51 Saying No Pays Off 18:54 Designing Life Around Values 20:12 Safety Before Growth 21:00 Unpaid Labor Reality 23:54 Structuring Your Week 25:38 CEO Day and Burnout 26:28 Return on Energy Mindset 27:20 Busy Is Not Productive 28:38 Rapid Fire Questions 30:08 Launch Room Redesign 31:26 Core Takeaways and Advice 32:44 Where to Find Caitlin

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  The Business Owners Podcast

  Breaking the Corporate Mould and Bringing Your Belonging with Pamella Pritchard-Howell

  Jul 7, 202643 min

  Transitioning from a corporate career to full-time entrepreneurship isn't an overnight jump, but an incremental journey of transforming your mindset, honouring your personal truth, and building genuine business acumen. In this episode of The Business Owners Podcast, host Linda Reed-Enever sits down with Pamella Pritchard-Howell , a dedicated coach for coaches and host of the Corporate to Coach Podcast . Drawing from her own six-year business journey, Pamella specialises in supporting corporate career women as they transition into full-time business ownership, focusing deeply on both personal identity shifts and concrete business strategy. Together, Linda and Pamella challenge standard industry advice. They dive into why you don't need to be forcedly controversial to stand out, the reality of managing sceptical loved ones who hold an "employee mindset," and a liberating, contrarian approach to making your business exit plan without financial strain. Key Takeaways from This Episode Standing in Your Truth Beats Forced Controversy Online marketing spaces frequently push business owners to be intentionally contrarian or polarising just to get attention. Pamella firmly rejects this practice, highlighting content creators who actively seek out hate. True, healthy positioning simply means standing unshakeably in your conviction and individual truth, which naturally acts as a safe, authentic alternative in a crowded market. The Niche Myth: Prioritise Your Offer First A major roadblock for emerging coaches is an obsessive, stressful focus on finding a perfect niche. Pamella offers a refreshing reframe: you don't need a niche. When you focus intensely on defining your core offer, understanding exactly who it serves and how you are uniquely equipped to deliver transformation, the niche naturally flourishes from that clarity. Informing vs. Seeking Permission from Loved Ones Moving away from a secure corporate salary to build a business frequently draws pushback or unsolicited advice from well-meaning family members anchored to an employee mindset. The shift requires informing your inner circle of your finalised decision rather than approaching them to seek permission or structural business validation. Lean on loved ones for emotional support, but rely on professional coaches to guide your strategic execution. The Part-Time Corporate Pivot You do not have to abruptly quit your job to prove you are "all in" on your business. For roughly 80% of emerging entrepreneurs, jumping without a financial safety net destroys the psychological safety required to stay creative, expressive, and confident. Retaining a part-time job, consulting on short-term corporate contracts, or phasing down hours allows you to build your business levers steadily without structural desperation. The Trajectory of Sustainable Growth While the internet spotlights rare instances of going from zero to six figures in mere months, it only represents a tiny fraction of business realities. True entrepreneurship features steady, incremental growth marked by natural fluctuations. Accepting that your baseline products, messaging, and structures will consistently evolve over five to six years keeps your long-term confidence intact. Pamella's Core Pillars for CEO Embodiment Shift from Competition to Collaboration: Demanding to be the "only specialist in the container" stems from an employee mindset conditioned by corporate scarcity. In entrepreneurship, viewing your peers through a lens of collaboration expands your visibility and reveals hidden opportunities. Achieve Messaging Mastery: True content strategy goes far beyond posting random customer screenshots or stating that your calendar is open. Dedicate time to learning the structural skill set of clearly communicating your value, explaining why a client should choose you, and conveying wins while respecting absolute confidentiality. Keep Conversion Stripped and Simple: When you are under the $20K to $50K all-time revenue mark, abandon complex, overwhelming tech funnels. Focus explicitly on mastering the human art of connecting with one person at a time, getting them on an interactive call, and conducting high-ticket conversions without manipulative scripts. Test Materials with a Live Cohort First: Never lock yourself away to build a self-paced, digital asset in isolation. Run every new framework, webinar, or program live. Teaching a live group highlights the exact moments students experience confusion, giving you the real-world data needed to refine your curriculum. Key Takeaways You don't need a manufactured controversy or a hyper-focused niche to stand out. Strip away the complex funnels, step forward with eyes wide open, and remember that you bring the belonging to every room you enter. Your Next Step Execute a "Messaging Simplicity Check." Look at your current content strategy and apply Linda's baseline rule: One win, one problem, one message per piece of content. Strip away the broad, multi-layered lectures and compose a single post or email that addresses a singular roadblock with transparent, human clarity. Connect with Pamella Pritchard-Hawell Podcast: Stream the Corporate to Coach podcast on your favourite audio platform for solo insights and deep guest interviews. Social Media: Connect with her directly on Instagram https://www.instagram.com/corporatetocoachpodcast/ and Facebook https://www.facebook.com/pamella.pritchard/ Ready to Get Support? Join the Business Business Business community (free!) https://www.facebook.com/groups/BusinessBusinessBusiness/ Join the Ideas, Impact & Marketing Circle https://academy.enevergroup.com.au/bundles/MarketingCircle Join the Business Wisdom Vault https://academy.enevergroup.com.au/bundles/BusinessWisdomVault Book a 1:1 Discovery Call with Linda https://www.enevergroup.com.au/booking-linda/ Book a 1:1 Discovery Call with Clive https://www.enevergroup.com.au/booking-clive/ Highlights 02:16 Do You Need Controversy 04:07 Polarising Content and Trolls 05:21 Contrarian Truth and Niches 08:45 Leaving Corporate Pushback 09:56 Informing Not Seeking Permission 15:11 Risk Tolerance Before Quitting 17:36 Realistic Growth Timelines 21:15 Multiple Income Streams Mindset 23:20 Evolving Offers and Staying Flexible 24:18 Safety Backup Transition 27:18 CEO Embodiment Skills 29:30 Messaging Offers Consults 35:01 Pricing Time Value 36:48 Courses Marketing Focus 37:57 Work With Pamela 38:29 Rapid Fire Favourites 40:34 Bring The Belonging

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