The Cake Academy Podcast

The Cake Academy Podcast is for cake makers who want to build a profitable cake business and attract more cake bookings.Hosted by multi award winning wedding cake designer and cake business mentor Cheryl Bottomley, the podcast shares practical guidance on the foundations of running a successful cake business. Episodes cover cake pricing, marketing, enquiry systems, and the processes that turn enquiries into confirmed bookings.If you love creating beautiful cakes but want stronger systems, clearer pricing and more consistent bookings, The Cake Academy Podcast will give you practical insights to help you grow.

The Cake Academy Podcast is a business podcast hosted by Cheryl Bottomley, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Cheryl Bottomley hosts The Cake Academy Podcast, a business show with 12 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #10

  Episode 11 - Stop Buying Stuff: How Shiny Object Syndrome is Costing Your Cake Business

  Jun 1, 20268 minS0

  <p > Cheryl covers why the urge to buy new tools and equipment is so strong for cake makers, and why acting on it too early works against you. She shares her own experience of buying things she barely used, explains what you actually need when you are starting out, and gives you a simple way to decide whether a purchase is worth making right now.</p> <p > The episode also connects equipment spending back to pricing. When your pricing is structured to generate profit, that profit becomes the fund you draw from for future investment. It is a cycle that...

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  Episode #10

  Episode 10 - Take A Booking Fee Before You Do Any Work

  May 18, 202611 minS0

  <p > Have you ever put real time and effort into a cake enquiry, only for the customer to go elsewhere? Or spent time designing a cake for someone who never actually booked?</p> <p > In this episode, Cheryl shares what used to happen in her own business before she changed her process, and why taking a booking fee before doing any work is one of the most important things you can do to protect your time and your business.</p> <p > In this episode we cover:</p> Why doing the work before the fee is paid puts you in a...

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  Episode #9

  Episode 9 - Building relationships with wedding suppliers to help grow your cake business

  May 11, 202614 minS0

  <p>In this episode, Cheryl explores one of the most underrated visibility strategies available to wedding cake makers; building genuine relationships with other wedding suppliers and venues, and explains why referrals and recommendations from trusted sources convert into bookings more effectively than almost any other form of marketing.<br /> <br /> This episode follows on from Episode 6, which introduced the full range of visibility channels available to cake makers, and goes deeper on the practical side of supplier relationship building.<br /> <br /> Cheryl covers:<br /> <br /> - Why venue recommendations and supplier referrals carry a level of trust that social media...

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  Episode #8

  Episode 8 - Email Marketing for Your Cake Business

  May 4, 202624 minS0

  <p>You have spent years growing someone else's platform. It is time to build your own.</p> <p>In this episode, Cheryl takes a deeper look at email marketing for cake businesses, explaining what it is, how to set it up, what to send, and why it is one of the most valuable visibility tools a cake maker can build.<br /> <br /> Cheryl shares how she personally uses email marketing in her own business, including a Flodesk automation that sends around 22 weeks of pre-written emails to every new subscriber automatically, running in the background without any manual effort once set...

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  Episode #7

  Episode 7 - Why You Keep Going Quiet on Social Media (And What to Do About It)

  Apr 27, 202614 minS0

  <p>In this episode, Cheryl talks honestly about one of the most common struggles cake makers face; going quiet on social media and why it happens even to experienced business owners.<br /> <br /> Cheryl opens up about the fact that she goes quiet on social media herself at times, but that her established business continues to generate enquiries in her absence because of the other visibility channels she has built over time, including her website, supplier relationships, directories, and word of mouth. She explains why this context matters for cake makers at different stages of their business journey, and why...

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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

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