The Category Leaders Podcast

The Category Leaders Podcast is where B2B executives and innovators step into the spotlight. Each week, host Eli Igra Serfaty interviews leaders who are driving change in their industries—those who believe in building trust, credibility, and legacy while shaping conversations that matter.

The Category Leaders Podcast is a business podcast hosted by Eli Igra Serfaty, with 11 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Eli Igra Serfaty hosts The Category Leaders Podcast, a business show with 11 episodes published.

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  The Category Leaders Podcast

  11 - Marketing Co-Pilots and Smaller Ponds: How Startups Can Win Big by Focusing Small with Lora Kratchounova

  Jun 1, 202622 minS0

  <p>In this episode of Category Leaders, your host Eli Igra Sefarty interviews Lora Kratchounova, founder and CEO of Scratch Marketing, a B2B tech marketing agency. Lora shares her journey from corporate marketing to founding her agency in 2009, driven by frustration with single-service agencies. She discusses integrated marketing strategies for startups, emphasizing proper diagnosis, positioning, and segmentation. Key topics include LinkedIn's critical role in B2B go-to-market strategies, building trust with buyers, and the importance of targeting smaller, specific market segments before scaling. Lora also highlights emerging trends, particularly physical AI, and shares mentoring insights from her work with...

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  The Category Leaders Podcast

  10 - Beyond AI: Why Grit and Human Connection Still Win in Sales Development with Gabe Lullo

  Apr 20, 202624 minS0

  <p>In this episode of Category Leaders, your host Eli Igra Sefarty interviews Gabe Lullo, CEO of outsourced SDR agency Alleyoop.</p><p>Gabe shares his journey from selling t-shirts at age 11 to training over 8,000 salespeople. He discusses what separates top SDRs, grit and burning desire, and addresses AI's role in sales, arguing it amplifies rather than replaces human connection. Gabe emphasizes content creation, video outreach, and employee personal branding as modern sales essentials. He also advises companies with fewer than 10 SDRs to outsource, and encourages listeners to embrace discomfort by authentically showing up on LinkedIn.</p><p>Check out...

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  The Category Leaders Podcast

  9 - Navigating the Human Side of Leadership: Empathy, AI, and Team Dynamics with Ashley Herd

  Apr 13, 202624 minS0

  <p>In this episode of Category Leaders, your host Eli Igra Serfaty speaks with Ashley Herd, founder of Manager Method and author of The Manager Method.</p><p>Ashley shares her diverse career journey and introduces management style analogies, "tight jeans," "oversized sweatpants," and "cozy joggers", to illustrate the importance of balanced leadership. She emphasizes empathy, one-on-one meetings, and recognizing employees' personal lives. The conversation also tackles AI integration challenges, highlighting the disconnect between leadership messaging and employee experience, and the need for open, structured dialogue to foster responsible innovation.</p><p>Check out Ashley's work HERE.</p><p>Check...

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  The Category Leaders Podcast

  8 - Redefining Entrepreneurship: Why Buying Beats Building from Scratch with Chat Joglekar

  Mar 9, 202621 minS0

  <p>In this episode of Category Leaders, your host Eli Iga Sefarty interviews Chat Joglekar, Co-Founder and CEO of Baton.</p><p>Chat discusses his journey from building major tech businesses to launching Baton, a platform dubbed the "Zillow for small businesses." He explains how Baton uses technology to deliver fast, affordable business valuations and connects buyers and sellers with advisory support. The conversation covers the challenges of selling small businesses, the rise of acquisition entrepreneurship, and Baton’s mission to bring transparency and efficiency to the $10 trillion small business market. Chat also shares personal insights on entrepreneurship and Baton’s fu...

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  The Category Leaders Podcast

  7 - The Best Strategies for Building Market Eminence Beyond Thought Leadership with David Newman

  Mar 2, 202635 minS0

  <p>In this episode of Category Leaders, host Eli Igra Sefarty and guest David Newman, author of Market Eminence, explore how B2B founders can achieve true market eminence, not just visibility or thought leadership.</p><p>David explains the importance of targeted visibility, deep audience respect, and strong brand differentiation. He critiques generic "how-to" content, urging founders to focus on insight-driven, belief-shifting, and future-focused content. The discussion also covers the value of repelling poor-fit clients, listening to "customer refugees," and prioritizing client retention through long-term partnerships. David shares actionable advice and resources for building a standout, trusted brand.</p><...

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