
The CEO Talks
Eeti Sharma, (Co-Founder of Asaya Skincare) - Pulse'26, CEO DU (Ep 25)
<p>From boardrooms to beauty shelves, what drives a founder to build a skincare brand that truly belongs to us? For Ms. Eeti Sharma, Co-founder of Asaya, the answer lies in personal experience, strategic conviction, and a fierce belief that Indian skin deserves better.</p><p>On the latest episode of CEO Talks, we had the privilege of diving into her journey from over 20 years in corporate strategy to co-founding Asaya, a melanin-first skincare brand redefining the Indian beauty landscape. She shared how a deeply personal frustration with products not made for our biology became the spark behind Asaya, and...



