The Channel Buzz

The Channel Buzz is a podcast exploring the people, partnerships, and ideas shaping modern software ecosystems.Hosted by Amiee Keenan, each episode connects the dots across partnerships, ecosystem visibility, marketing, AI, ERP, CRM, SaaS, and community-driven growth.From ecosystem leaders and software founders to partner teams, marketers, and industry experts, these conversations focus on how companies build recognition, create momentum, and grow through collaboration inside connected ecosystems.Because the future of software growth isn’t happening in silos.

The Channel Buzz is a business podcast hosted by Amiee Keenan, with 154 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Amiee Keenan hosts The Channel Buzz, a business show with 154 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #28

  Stop Recruiting Partners. Start Activating Them.

  Aug 11, 202618 minS2

  You signed the partner. Great! Now what? In this episode of The Channel Buzz , Amiee Keenan sits down with Ienura Whitener, Chief Delivery Officer at Crimson Stark , to talk about the part of partnerships that doesn't get nearly enough attention: what happens AFTER the agreement is signed. Because having 50, 100, or even 200 partners might look impressive…but how many are actually active? Amiee and Ienura get into why partner programs lose momentum, why alignment across sales, marketing, leadership, and partnerships matters, and why sometimes the answer isn't recruiting more partners—it's doing more with the partners you already have. They also tackle the classic: “We built the integration…now go build us an ecosystem!” Plus, Ienura shares why the best partnerships aren't win-win. They're win-win-win. If you work with partners, manage a channel, or are trying to break into a new ERP ecosystem, grab your headphones. Chapters 00:00 Introduction to the importance of partner ecosystems 02:02 What makes a successful partner ecosystem 04:22 The role of alignment across teams 05:15 What does an intentional partnership look like 06:28 Why many partnerships fail after recruitment 11:18 Common mistakes when entering new ecosystems 14:33 When to seek help from experts like Crimson Stark 16:55 Final thoughts on collaboration and continuous learning Learn more about Crimson Stark Connect with Amiee on ⁠LinkedIn⁠ Listen & follow to get future episodes on marketing, partnerships, and channel growth. Learn more about ⁠The ISV Society⁠

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  Episode #26

  Why Visibility Matters More Than Marketing Campaigns

  Jul 28, 20267 minS2

  Marketing campaigns come and go. Visibility stays with you. Every ERP software company wants more leads, referrals, and partnerships, but many focus on launching campaigns instead of building long-term visibility. In this episode, Amiee explains why the companies that consistently show up are the ones that people remember, recommend, and trust. In this solo episode, Amiee shares one of the biggest lessons she's learned after years of hosting Demo Days, interviewing ERP leaders, and speaking with ISVs across the ecosystem. The companies everyone recognizes didn't become well-known overnight. They earned recognition through hundreds of small moments—podcasts, webinars, customer stories, LinkedIn conversations, events, and consistent education. Chapters: 00:00 – Why Visibility Matters More Than Marketing Campaigns 00:53 – Why Most Companies Wait Too Long to Build Visibility 02:35 – The Myth of Overnight Success 04:20 – Why Visibility Compounds Like a Garden 06:50 – Creating Buzz Without a Big Marketing Budget 09:20 – Your Visibility Challenge Takeaways: Visibility is a long-term game, not a quick fix. Consistent participation and helpful content build recognition. Creating buzz is about giving opportunities to discover you. Small efforts compound over time to build momentum. Engagement on social media and content sharing are key. If you're wondering why some companies seem to attract opportunities effortlessly, this episode explains why consistency creates momentum—and momentum creates opportunity. Connect with Amiee on ⁠LinkedIn⁠ Listen & follow to get future episodes on marketing, partnerships, and channel growth. Learn more about ⁠The ISV Society⁠

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  Episode #25

  The Partner Problem You Can’t Recruit Your Way Out Of

  Jul 14, 202632 minS2

  Partner growth often starts with the same response: recruit more partners. But what happens after those partners sign? In this episode, Amiee Keenan talks with partner enablement leader Alissa Amundson about why recruitment alone rarely creates sustainable channel growth. They explore what meaningful enablement looks like beyond training, how to help partners recognize and position opportunities, and why services enablement may be one of the biggest missed revenue opportunities in the ecosystem. Alissa also shares practical ways to measure enablement, build partner confidence, improve implementation quality, and keep your solution top of mind—even when partners represent competing vendors. You will also hear why a jeweler protected his Rolodex more carefully than his inventory, how a branded mug can become an enablement tool, and why partners should never be surprised during a QBR. Chapters: 00:00 Introduction to Partner Enablement and Its Impact 01:01 Alyssa's Background and Passion for Education 03:39 Common Misconceptions About Enablement 05:23 The Role of Structured Enablement Programs 07:14 Top of Mind Messaging and Visual Cues 09:30 The Value of Swag and Visual Reminders 11:13 Partner Relationship as a Critical Asset 14:17 Metrics to Prove Enablement Impact 18:24 Tracking and Communication in Enablement 22:06 The Biggest Revenue Opportunities Missed by Partners 26:40 The Entire Lifecycle of Partner Enablement 🔗 Connect with Amiee on ⁠LinkedIn⁠ 🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth. Learn more about ⁠The ISV Society⁠

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  Episode #24

  Stop Measuring Events Like It's 2015

  Jul 7, 202624 minS2

  Why booth scans aren't the metric that matters anymore. One thing I've noticed is that most companies still judge event success by one number: Booth scans. But the best events create something much bigger than leads. They create conversations. Relationships. Visibility. Momentum. In this episode, event marketing strategist Megan Martin shares why it's time to rethink how we measure conferences, trade shows, and community events and what ERP ISVs should focus on instead. If you're sponsoring events this year, this conversation may change how you define success. Chapters: 00:00 Rethinking Event Success Metrics 04:46 Understanding Buyer Intent at Events 09:31 Post-Event Follow-Up Strategies 14:22 Creative Event Participation Ideas 19:28 Maximizing Event ROI Before, During, and After Check out Megan's podcast: Event About It 🔗 Connect with Amiee on ⁠LinkedIn⁠ 🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth Download The CVCC Checklist today! Learn more about ⁠The ISV Society⁠

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  Episode #23

  Education Before Revenue: Building Better Technology Partnerships

  Jun 30, 202617 minS2

  Everyone wants partners who can generate revenue. But what if the real key to successful partnerships is slowing down first? In this episode of The Channel Buzz , Amiee Keenan sits down with Ronnie Kher, a partnership leader whose experience spans blockchain, AI, fintech, and insurance, to explore what it really takes to build partnerships in emerging technology markets. Rather than rushing to recruit partners and expecting immediate results, Ronnie shares why successful ecosystems are built through education, enablement, and alignment. Together they discuss: • Why partnership strategy should follow your sales strategy—not the other way around • The biggest mistake emerging technology companies make when onboarding partners • How education builds confidence, trust, and long-term success • Why proving success with a few strategic partners is more effective than recruiting dozens • How industry expertise and strong alliances accelerate adoption Whether you're leading partnerships, building an ecosystem, or launching new technology, this conversation offers practical lessons that apply far beyond AI and blockchain. 🔗 Connect with Amiee on ⁠LinkedIn⁠ 🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth. Learn more about ⁠The ISV Society⁠ Download The CVCC Checklist

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