The Charleston Marketing Podcast

Welcome to The Charleston Marketing Podcast, the podcast that dives deep into the world of marketing, with a specific focus on the vibrant city of Charleston. Join us as we explore the strategies, trends, and success stories that shape the marketing landscape in this historic and captivating coastal city. Each episode of The Charleston Marketing Podcast brings you exclusive interviews with local marketing experts, industry thought leaders and Charleston entrepreneurs who have harnessed the power of effective marketing in the Lowcountry and beyond. From strategic communication, social media, PR, digital strategy and everything in between, we uncover valuable insights and actionable tips for our listeners.

The Charleston Marketing Podcast is a business podcast hosted by Charleston AMA, with 104 episodes on record and a Required Pod Score of 80.

Charleston AMA hosts The Charleston Marketing Podcast, a business show with 104 episodes published.

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  The Charleston Marketing Podcast

  What If Marketing Starts With Service w/ Pam Hartley

  Sep 24, 202645 minS5

  How are we doing? Who do you want to learn from next? Text us with notes and ideas. If you’ve ever wondered how a marketing agency survives the moments that wipe out budgets overnight, Pam Hartley doesn’t sugarcoat it. Pam is the founder of Momentum Marketing on Daniel Island, and she walks us through the real story behind two decades of agency life: the early leap into entrepreneurship, the gut-check of the 2008 financial crash, and the anxiety and hard decisions that hit when COVID made marketing the first expense many businesses cut. We talk about Pam’s “inside-out” approach to growth and why brand strategy only works when the business underneath is healthy: clear offers, strong operations, and a message you can actually deliver on. From there, we get practical about what a true full-service marketing agency looks like today, how to choose the right tools for the moment (website, Google Business Profile, digital marketing, PR, traditional media), and how to tie tactics to revenue goals without losing the heart of the brand. A big highlight is strategic impact: moving past logo-on-a-banner sponsorships and using a company’s real skills to serve the community in an authentic way. Pam shares lessons from the Charleston Basket Brigade and her newer initiative, the GRL Project , plus why experiential marketing and in-person connection are becoming a competitive edge as AI and automation accelerate. If you enjoy candid founder stories, Charleston marketing insights, and smart takes on what’s next, subscribe, share this with a marketer who needs it, and leave a review. What’s one marketing decision you’d make differently after hearing Pam’s perspective? The Harbor House Party Vol. II brings together conversation, connection, and live music for one unforgettable night in Charleston - all while raising funds to support the Harbor Entrepreneur Center. On September 23, guests can choose how they experience the night, from an intimate VIP gathering at Share House to the roundtable and live music at Music Farm featuring the Futurebirds. HarborEC.org How can Charleston businesses get noticed, found and chosen? The Charleston Marketing Podcast, brought to you by Charleston AMA and recorded at Charleston Media Solutions, answers the marketing and media questions local business owners are asking. We explore media buying, advertising budgets, radio, digital marketing, storytelling and the customer journey, with practical strategies for growing your business in today’s attention economy. CharlestonMediaSolutions.com Support the show Title Sponsor: Charleston American Marketing Association Presenting Sponsor: Charleston Media Solutions Annual Sponsor: ‪ SCRA; South Carolina Research Authority Quarterly Sponsor: King and Columbus CAMACast Cohosts: Stephanie Barrow , Mike Compton , Rachel Backal, Tom Keppeler , Amanda Bunting Comen , Silicon Harbor Hot Take Host: Stanfield Gray , https://digsouth.com Produced and edited: RMBO Advertising Photographer | Co-host: Kelli Morse Score by: The Strawberry Entrée ; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu Studio Engineer: Brian Cleary and Mathew Chase YouTube...

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  The Charleston Marketing Podcast

  What If Hope Was A Healthcare Strategy w/ David Thedinga and Friends

  Sep 17, 202651 min

  How are we doing? Who do you want to learn from next? Text us with notes and ideas. A 50% premium increase isn’t a budgeting problem, it’s a signal that the current healthcare model is straining under chronic disease, burnout, and symptom-first care. We sit down with David Thedinga, founder of Tikva Health, plus clinician partners Kristen Cunningham, NP, and Dr. Patrick Lovegrove, to talk about what happens when you treat root causes and make that approach accessible through employer-sponsored benefits. We get personal fast: David shares how an ER scare that turned out to be a panic attack exposed the limits of “here are two meds” solutions, and why functional medicine felt like a different path entirely. Kristen breaks down the gut-skin connection behind teen and adult acne, why common conventional approaches can mask deeper issues, and how teaching young patients to rebalance hormones, improve digestion, and reduce toxins can pay off for decades. Dr. Lovegrove explains functional medicine through the lens of function and cellular energy, including mitochondria, inflammation, and why so many chronic conditions connect back to gut integrity and unseen triggers. We also zoom out to Charleston and South Carolina, where naturopathy isn’t licensed, and talk about how that shapes access, education, and adoption. Then we connect the dots for business leaders: self-insured health plans, the 50-employee threshold, cost containment, productivity, and why bringing upstream care into the workplace can help employees feel better while bending the cost curve. If you’re an employer, marketer, HR leader, or just someone trying to understand your own health story, hit play, share it with a friend, and subscribe and leave a review so more people can find it. What would change in your life if your benefits supported root-cause care? The Harbor House Party Vol. II brings together conversation, connection, and live music for one unforgettable night in Charleston - all while raising funds to support the Harbor Entrepreneur Center. On September 23, guests can choose how they experience the night, from an intimate VIP gathering at Share House to the roundtable and live music at Music Farm featuring the Futurebirds. HarborEC.org Join Camp Happy Days on Saturday, September 19th for Happy Steps, a 5K run/walk on Sullivan's Island in honor of Childhood Cancer Awareness Month . The race starts and finishes at The Island Club , where we invite you to stick around for the afterparty featuring food, drinks, raffles, auction items, music, and race awards — all benefiting Camp Happy Days and the children and families we serve. https://www.camphappydays.org/happysteps How can Charleston businesses get noticed, found and chosen? The Charleston Marketing Podcast, brought to you by Charleston AMA and recorded at Charleston Media Solutions, answers the marketing and media questions local business owners are asking. We explore media buying, advertising budgets, radio, digital marketing, storytelling and the customer journey, with practical strategies for growing your business in today’s attention economy. CharlestonMediaSolutions.com Support the show Title Sponsor: Charleston American Marketing Association Presenting Sponsor: Charleston Media Solutions Annual Sponsor: ‪ SCRA; South Carolina Research Authority Quarterly Sponsor: King and Columbus CAMACast Cohosts: Stephanie Barrow , Mike Compton , Rachel Backal, Tom Keppeler , Amanda Bunting Comen , Silicon Harbor Hot Take Host: Stanfield Gray , https://digsouth.com Produced and edited: RMBO Advertising Photographer | Co-host: Kelli Morse Score by: The Strawberry Entrée ; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu Studio Engineer: Brian Cleary and Mathew Chase YouTube...

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  The Charleston Marketing Podcast

  The Coastal Collective Real Estate Marketing Playbook w/ Stephen McManus

  Sep 10, 202656 min

  How are we doing? Who do you want to learn from next? Text us with notes and ideas. A lot of people think real estate is a follower game. Steven McManus thinks it’s a trust game, and he’s built Coastal Collective Group in Charleston by treating marketing as a reflection of character, not a costume. We talk with Steven about how his background in construction and his Marine Corps career shaped the way he leads clients through high stakes decisions. He breaks down why authenticity is the strongest differentiator in a crowded realtor market, how “guidance without pressure” actually works day to day, and why saying no to the wrong listing can be the most profitable move you make. If you care about real estate marketing, personal branding, and building a local service business that lasts, his approach is a masterclass in clarity and consistency. Then we get tactical: what goes into a strong listing presentation, how a comparative market analysis should connect to a real marketing strategy, and why his team invests in professional back end support, custom video content, and smart channels like Meta ads and Google based lead systems. We also zoom out to the Charleston SC housing market, covering inventory, interest rates, and what “buyer’s market” really means right now, plus a rapid tour of areas locals are watching from Mount Pleasant’s edges to Summerville and Hanahan. If this conversation helps you think differently about selling, buying, or marketing homes, please subscribe, share it with a friend, and leave a review so more people can find the show. The Harbor House Party Vol. II brings together conversation, connection, and live music for one unforgettable night in Charleston - all while raising funds to support the Harbor Entrepreneur Center. On September 23, guests can choose how they experience the night, from an intimate VIP gathering at Share House to the roundtable and live music at Music Farm featuring the Futurebirds. HarborEC.org Join Camp Happy Days on Saturday, September 19th for Happy Steps, a 5K run/walk on Sullivan's Island in honor of Childhood Cancer Awareness Month . The race starts and finishes at The Island Club , where we invite you to stick around for the afterparty featuring food, drinks, raffles, auction items, music, and race awards — all benefiting Camp Happy Days and the children and families we serve. https://www.camphappydays.org/happysteps How can Charleston businesses get noticed, found and chosen? The Charleston Marketing Podcast, brought to you by Charleston AMA and recorded at Charleston Media Solutions, answers the marketing and media questions local business owners are asking. We explore media buying, advertising budgets, radio, digital marketing, storytelling and the customer journey, with practical strategies for growing your business in today’s attention economy. CharlestonMediaSolutions.com Support the show Title Sponsor: Charleston American Marketing Association Presenting Sponsor: Charleston Media Solutions Annual Sponsor: ‪ SCRA; South Carolina Research Authority Quarterly Sponsor: King and Columbus CAMACast Cohosts: Stephanie Barrow , Mike Compton , Rachel Backal, Tom Keppeler , Amanda Bunting Comen , Silicon Harbor Hot Take Host: Stanfield Gray , https://digsouth.com Produced and edited: RMBO Advertising Photographer | Co-host: Kelli Morse Score by: The Strawberry Entrée ; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu Studio Engineer: Brian Cleary and Mathew Chase YouTube...

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  Episode #101

  Storytelling Over Tools w Ben Davis of Moondog Animation

  Sep 3, 20261 hourS5

  How are we doing? Who do you want to learn from next? Text us with notes and ideas. AI is speeding up animation so fast it can feel like the industry is getting rewritten in real time and it is. We sit down with Ben Davis of Moondog Animation to talk about what actually stays true when the tools change: a clear mission, human relationships, and stories that earn attention instead of chasing it. Ben shares how Moondog grew from France into a Charleston based animation studio creating 2D and 3D animation, interactive installations, and immersive experiences, including a multi person VR space theater built for Patriots Point. We also dig into the realities behind the work: why high quality animation costs real money, why many projects have to come from outside the local market, and how international co productions, talent networks, and film incentives can make ambitious ideas possible. Then we get honest about AI in animation. Ben breaks down how generative AI is compressing timelines, reshaping team sizes, and forcing reinvention across studios large and small. We talk about the delusion of “I made a Pixar level film in five minutes,” the legal landmines hidden in tool terms and conditions, and the big difference between using AI as a crutch versus using it as an accelerated pipeline. If you’ve ever wondered what the animation process really looks like from script to storyboard to rendering and sound, you’ll walk away with a clear mental model. If you enjoy smart conversations about marketing, creativity, and the future of media, subscribe, share this with a creator friend, and leave a quick review so more people can find the show. Join Camp Happy Days on Saturday, September 19th for Happy Steps, a 5K run/walk on Sullivan's Island in honor of Childhood Cancer Awareness Month . The race starts and finishes at The Island Club , where we invite you to stick around for the afterparty featuring food, drinks, raffles, auction items, music, and race awards — all benefiting Camp Happy Days and the children and families we serve. https://www.camphappydays.org/happysteps The Harbor House Party Vol. II brings together conversation, connection, and live music for one unforgettable night in Charleston - all while raising funds to support the Harbor Entrepreneur Center. On September 23, guests can choose how they experience the night, from an intimate VIP gathering at Share House to the roundtable and live music at Music Farm featuring the Futurebirds. HarborEC.org How can Charleston businesses get noticed, found and chosen? The Charleston Marketing Podcast, brought to you by Charleston AMA and recorded at Charleston Media Solutions, answers the marketing and media questions local business owners are asking. We explore media buying, advertising budgets, radio, digital marketing, storytelling and the customer journey, with practical strategies for growing your business in today’s attention economy. CharlestonMediaSolutions.com Support the show Title Sponsor: Charleston American Marketing Association Presenting Sponsor: Charleston Media Solutions Annual Sponsor: ‪ SCRA; South Carolina Research Authority Quarterly Sponsor: King and Columbus CAMACast Cohosts: Stephanie Barrow , Mike Compton , Rachel Backal, Tom Keppeler , Amanda Bunting Comen , Silicon Harbor Hot Take Host: Stanfield Gray , https://digsouth.com Produced and edited: RMBO Advertising Photographer | Co-host: Kelli Morse Score by: The Strawberry Entrée ; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu Studio Engineer: Brian Cleary and Mathew Chase YouTube...

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  The Charleston Marketing Podcast

  What If “More Leads” Is The Wrong Goal: Media Made Easy w/ Charleston Media Solutions

  Sep 3, 202615 minS5

  How are we doing? Who do you want to learn from next? Text us with notes and ideas. We challenge the old idea that conversions come from a magic number of ad views and replace it with a smarter approach: showing up across the customer’s real decision journey. We also lay out how small businesses can combine traditional and digital media, track results, and focus on higher-quality leads with messaging that stays consistent from first impression to final action. • why frequency matters less than touchpoints in the modern consumer journey • how to place ads where your ideal customer actually spends time • why “traditional vs digital” is the wrong framing • picking one clear action for people to take next • how we help businesses define the right audience and work backward from results • using dashboards and radio attribution to connect ads to web traffic and conversions • setting a budget using share of voice and customer lifetime value • quality leads over high volume and why “more” can waste time • matching your message across radio, search, retargeting, email, and follow-up Call who you trust and say, “This is what I think I can afford. What share of voice do you think I can get for that?” Join Camp Happy Days on Saturday, September 19th for Happy Steps, a 5K run/walk on Sullivan's Island in honor of Childhood Cancer Awareness Month . The race starts and finishes at The Island Club , where we invite you to stick around for the afterparty featuring food, drinks, raffles, auction items, music, and race awards — all benefiting Camp Happy Days and the children and families we serve. https://www.camphappydays.org/happysteps How can Charleston businesses get noticed, found and chosen? The Charleston Marketing Podcast, brought to you by Charleston AMA and recorded at Charleston Media Solutions, answers the marketing and media questions local business owners are asking. We explore media buying, advertising budgets, radio, digital marketing, storytelling and the customer journey, with practical strategies for growing your business in today’s attention economy. CharlestonMediaSolutions.com Support the show Title Sponsor: Charleston American Marketing Association Presenting Sponsor: Charleston Media Solutions Annual Sponsor: ‪ SCRA; South Carolina Research Authority Quarterly Sponsor: King and Columbus CAMACast Cohosts: Stephanie Barrow , Mike Compton , Rachel Backal, Tom Keppeler , Amanda Bunting Comen , Silicon Harbor Hot Take Host: Stanfield Gray , https://digsouth.com Produced and edited: RMBO Advertising Photographer | Co-host: Kelli Morse Score by: The Strawberry Entrée ; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu Studio Engineer: Brian Cleary and Mathew Chase YouTube...

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