The Cheers Pod

Insights from teams, brands, & investors on how to engage and build relationships with the modern fan

The Cheers Pod is a sports podcast hosted by Ford & Drew Cousin, with 16 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Ford & Drew Cousin hosts The Cheers Pod, a sports show with 16 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #16

  Cheers Pod 16: Charlie Sung Shin (Indianapolis Colts)

  Dec 11, 202530 minS2

  <p>On this episode of The Cheers Pod, Drew Cousin and Kyle Whittingham sit down with Charlie Shin, Vice President of Analytics and Digital Innovation for the Indianapolis Colts, to unpack how the team built one of the most advanced membership and rewards programs in sports.</p><p>Charlie spent 15 years as Vice President of Strategy and Analytics at Major League Soccer before joining the Colts, where he now leads fan data, digital innovation, and commercial analytics.</p><p>In this episode, Charlie breaks down the evolution of Colts Connect: why the organization intentionally abandoned the traditional points-based loyalty program...

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  Episode #15

  Cheers Pod 15: Shripal Shah (Next League)

  Sep 24, 202528 minS2

  <p>On this episode of The Cheers Pod, Drew sits down with Shripal Shah, Chief Digital Officer at Next League, to explore the future of fandom, loyalty, and the massive revenue upside hiding in plain sight.</p><p>Shripal’s career spans retail, tech, and sports. He’s led strategy and marketing for the Washington Commanders, served as Chief Digital Officer at Shop Your Way—the Sears and Kmart rewards platform—and now advises leagues and teams on how to transform fan engagement with modern digital tools.</p><p>He unpacks why so many loyalty programs have failed, how industries like air...

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  Episode #14

  Cheers Pod 14: Justin Anderson (Frost Buddy)

  Aug 15, 202525 minS2

  <p>On this episode of The Cheers Pod, Drew sits down with Justin Anderson, Head of eCommerce and Marketing at FrostBuddy—the fast-growing drinkware brand redefining a category long dominated by industry giants. </p><p>Justin shares how FrostBuddy has doubled revenue year-over-year by pairing a best-in-class product lineup with a relentless content engine that produces dozens of TikTok, Meta, and Snapchat posts each week. He reveals how the brand seizes cultural moments—from Shark Week to viral design drops—and why licensing deals with the MLB, NHL, and top college programs have become a major growth driver.</p><p>From la...

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  Episode #13

  Cheers Pod 13: Ross Adrian Yip (KICKS CREW)

  Apr 8, 202527 minS2

  <p>On this episode of The Cheers Pod, Drew sits down with Ross Adrian Yip, Co-Founder and COO of KICKS CREW—a global sneaker marketplace redefining how emerging brands and retailers connect with the modern consumer.</p><p>Ross shares how KICKS CREW has built a platform with over 400,000 unique styles and a business model that works directly with brands and retailers—setting them apart from peer-to-peer giants like GOAT and StockX. He dives into their strategic expansion into key international markets, what it takes to localize for regions like the Middle East, and how athlete partnerships with investors like Dami...

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  Episode #12

  Cheers Pod 12: Aliett Buttelman (Fazit)

  Mar 3, 202522 minS2

  <p>In Episode 12, we chat with Aliett Buttelman (Co-Founder of Fazit). Fazit is a beauty brand known for its glitter freckles, which are faux-freckle patches that apply like temporary tattoos. The brand went viral in October 2024 when Taylor Swift wore their glitter freckles to a Kansas City Chiefs game, leading to a 2,500% increase in sales and massive demand. Since then, Fazit has expanded into 1,000 Target stores and 400 CVS locations, projecting $40 million in retail sales.<br/><br/>Aliett shares:</p><p><b>🎤 </b>How Taylor Swift discovered Fazit and how the brand leveraged that buzz to expand its retail presence<br/>💄 The be...

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