The Chingona Chair

Latinos are driving the economy. The Chingona Chair teaches brands to connect and profit with culturally-rooted strategies, not clichés. Hosted by three Latina founders with decades of experience in brand marketing, corporate strategy, retail execution, and consumer insights, we highlight what companies are doing right and where they're missing the mark with Latino consumers—and why it matters to the bottom line.

The Chingona Chair is a business podcast hosted by The Chingona Collective, with 33 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

The Chingona Collective hosts The Chingona Chair, a business show with 33 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #23

  The Power of Storytelling: How Latina Voices Shape Communities, Culture, and Change

  Jul 20, 202636 minS1

  What does it take to build a successful career in communications while staying true to your voice, your culture, and your purpose? In this episode of The Chingona Chair , Diana Leza Sheehan sits down with communications executive, former journalist, and contributing author of Latinas in Public Relations: Shaping Communications, Communities, and Culture , Brenda Duran. Together, they explore Brenda's journey from newsroom reporter to government communications leader, the power of storytelling to drive impact, and why Latinas need to stop shrinking and start owning their space. The conversation dives into the future of communications in an AI-driven world, the skills young professionals should be developing today, and how bicultural perspectives create a unique leadership advantage. Brenda also shares candid advice on career pivots, overcoming self-doubt, taking ownership of your narrative, and creating opportunities for those who follow behind you. If you're building a career, leading a team, navigating change, or looking for inspiration to embrace your authentic voice, this episode is for you. In this episode, you'll learn: Why storytelling remains a powerful leadership tool in every industry How AI is changing communications and why human judgment matters more than ever The difference between belonging in the room and owning your place at the table How Latina leaders can leverage their bicultural experiences as a professional superpower Why career pivots are often the foundation for future success #TheChingonaChair #LatinaLeadership #Storytelling #PublicRelations #Communications #WomenInLeadership #LatinasInPR #CareerGrowth #AI #LeadershipDevelopment #PersonalGrowth #PodcastEpisode

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  Episode #22

  Gol de Marketing: How Brands Win or Lose the World Cup Moment

  Jun 11, 202640 minS1

  The FIFA World Cup 2026 isn't just going to be the most watched sporting event in history, with over six billion people expected to tune in. It's the biggest marketing opportunity US brands have ever had. And most of them are going to miss it. In this episode of The Chingona Chair, Diana Leza Sheehan of PDG Insights is joined by co-hosts, Alex Garza of AGG Consulting and Lilia Arroyo Flores of Dígame Consulting, to break down what brands are getting right, what they're getting wrong, and why authentic connection — not visibility — is the only strategy that wins with Latino consumers. They dig into standout campaigns from Adidas, Buchanan's Whiskey, and Miller Light, the Latina multiplier driving jersey purchases and fan culture, why Spanish-language coverage is no longer a niche play, and the one cliché every brand needs to retire before kickoff. From grassroots ambassadors to music-first marketing to indigenous textile collaborations in Puebla — this is real talk on what cultural relevance actually looks like in 2026. Featuring: Diana Leza Sheehan, PDG Insights Alex Garza, AGG Consulting Lilia Arroyo Flores, Dígame Consulting The Chingona Chair — where culture, business, and the real drivers of consumer behavior collide. No fluff. No filters.

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  The Chingona Chair

  Special Cafecito: Talita Ramos Erickson at the HACE Annual Summit

  Jun 7, 202616 minS1

  Bienvenidos to Cafecito Con HACE, hosted by The Chingona Chair. At the 2026 HACE Summit, our host sat down with Talita Ramos Erickson, Head of Legal Operations and Chief of Staff at McDonald’s. From navigating leadership as an immigrant in environments where few people reflected her identity, to leading at the center of complex, high-stakes decision-making, Talita shares a powerful perspective on what it really takes to influence without always being the loudest voice in the room. A short but powerful conversation about leading with authenticity, building trust in relationship-driven cultures, and redefining success in a way that creates impact—both inside the organization and beyond it.

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  The Chingona Chair

  Special Cafecito: Ashleigh Lyons Marable at the HACE Annual Summit

  Jun 5, 202622 minS1

  Bienvenidos to Cafecito Con HACE, hosted by The Chingona Chair. At the 2026 HACE Summit, our cohost, Alex Garza, sat down with Ashleigh Lyons Marable, VP of Inclusion Strategies at Fifth Third Bank. From recognizing early gaps in workplace inclusion to building a career across industries dedicated to driving change, Ashleigh shares a powerful perspective on what it means to break barriers, focusing not just on identity, but on pushing past whatever ceiling is in front of you. A short but impactful conversation about leading with courage, knowing when to say yes, and when to say no, and why having a voice at the table only matters if you use it to create real impact.

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  The Chingona Chair

  Special Cafecito: Natasha Miller Williams at the HACE Annual Summit

  Jun 1, 202615 minS1

  Bienvenidos to Cafecito con HACE, hosted by The Chingona Chair. At HACE's Annual Summit, our co-host Diana Leza Sheehan sat down with Natasha Miller Williams, VP of Talent Management, Culture, and Learning at Ferrera, for a candid conversation on career growth, visibility, and the evolving definition of leadership. In this conversation, Natasha reflects on her journey from data analyst to senior HR leader, sharing how her perspective on growth has shifted from chasing titles to intentionally deepening skills and expertise. She explores why this mindset shift is especially critical as AI and digitalization continue to reshape the future of work. From the power of access and visibility to the distinct, and often misunderstood, roles of mentorship and sponsorship, Natasha offers an honest look at the systemic barriers that can hold talented people back, and what leaders can do to dismantle them. She also challenges organizations to move beyond subjective signals like "gravitas" and focus on the concrete capabilities that actually drive success. A thought-provoking conversation about leading from wherever you are, building the muscle of influence, and why the best leaders are unafraid to tell someone they're ready, even before that person believes it themselves.

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