
The Chiropractic Authority Podcast
How to Build a High-Value Practice & Escape the Commodity Trap | Dr. Eric Plasker
<p>If you're a principled chiropractor tired of fighting for scraps against $29 commodity clinics, this episode is your blueprint out of the trap.</p><p>Today, I sit down with Dr. Eric Plasker, author of The 100 Year Lifestyle and a guy who has coached over 12,000 chiropractors worldwide. We get raw about why explaining the mechanics of a subluxation is killing your patient retention, and what you actually need to say to build a practice full of lifetime patients. We break down the massive shift from mainstream, discount-bin marketing to building a high-value, high-authority brand that actually commands respect.</p><p>...

