The Chris Hanna Show
#186: The Year I Confused My Own Audience
You can build a good business and still market it into confusion. That's what Chris Hanna did for the last year. He leaned into selling low-ticket raw recording sessions. Book the room, hit record, take your files, edit it yourself. It sounded like an easy entry point. In practice, it made people unsure what All In Content specializes in; it attracted the wrong conversations, and it generated more headaches than revenue. The actual core never changed. Batch content creation, done-for-you social media management, and podcast production. Clients record with him once, and he and his team edit it, publish it, and keep them visible for months. That's the model that has worked for years, and it's the one he stopped leading with. This episode is the correction. What he pushed, why he pushed it, what it cost, and what All In Content is going back to leading with. In it: How a small pivot in what you sell rewrites what people think you do Why the cheapest thing on your menu becomes your identity whether you like it or not The difference between selling access and selling an outcome What "done for you" has to actually mean before you charge for it Why he's putting batch creation, social media management, and podcast production back at the front If your own marketing has drifted from the work you're best at, this one's worth a listen. KEY TAKEAWAYS The cheapest thing you sell becomes what people think you are. Selling access to a room is a different business than selling an outcome. Pick one. Confused prospects don't argue with you. They just don't call. Volume of interest is not the same as volume of revenue. Raw sessions generated conversations, not money. Going back to what worked is not a retreat. It's a correction. For more information about Chris Hanna, visit https://chrishanna.ca If you want to batch-record video content and have our team schedule them on social media, remember that one day of working with us will set you up for months of consistent content. Visit https://allincontent.ca today to get started. Let's go all in together.
