
Episode #2
Church Branding: Benj Lyon on Target Audience, Standing Out and Why Every Church Looks the Same
<p>Why do so many churches end up looking exactly the same? Branding agency founder Benj Lyon, who is also a local church pastor himself, thinks he knows why.</p><p>80% of churches never do the one thing every business does before branding: work out who they're actually for. So they copy the church down the road instead, and end up as carbon copies of each other.</p><p>In this episode, Benj breaks down what churches get wrong that businesses don't, why "we're not here to compete" isn't a reason to look the same as everyone else, and how...

