The Circular Economy Show Podcast

The Ellen MacArthur Foundation welcomes you to The Circular Economy Show, a podcast about a new way to design, make, and use things, and how we can build an economy that's fit for the 21st century.

The Circular Economy Show Podcast is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 84. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Circular Economy Show Podcast, a business show with 0 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #228

  [Rewind] How can marketers turn ideas into impactful action?

  Aug 17, 202618 min

  For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. We’re joined by experts Deb Caldow, former Global Marketing Director at Diageo, and Rachel O’Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits. Join us to find out: How marketers are leveraging storytelling to inspire interest in circular products Why they should engage closely supply teams to ensure innovations align with market demand The importance of internal buy-in and a willingness to experiment when scaling circular solutions This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells. Subscribe to The Ellen MacArthur Foundation for more insightful videos: https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1 Follow us online on these channels: Instagram: http://instagram.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/ Website: http://www.ellenmacarthurfoundation.org

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  Episode #226

  [Rewind] What marketers need to know about driving circular demand

  Aug 10, 202626 min

  How can businesses sell circular propositions in a world that's rapidly changing? This episode of the Circular Economy Show tackles the marketing challenges and opportunities head-on. Pippa sits down with Jonathan Hall, Managing Partner at Kantar’s Sustainable Transformation Practice, and Amanda Gandolpho, former Head of Brands at bike subscription service Swapfiets, to explore how to connect with today's consumers and drive demand for circular products and services. In this episode you'll discover: The surprising shift in societal values that's reshaping consumer buying habits How to overcome marketing roadblocks like the value-action gap (where consumers say they want sustainability but don't always buy it) and the greenwashing problem Practical strategies for marketing circularity effectively: Focus on consumer benefits, convenience, and solving real problems Real-world examples: Learn how Swapfiets is using a circular business model (bike subscription) to disrupt transportation and prioritise customer experience This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells. Subscribe to The Ellen MacArthur Foundation for more insightful videos: https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1 Follow us online on these channels: Instagram: http://instagram.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/ Website: http://www.ellenmacarthurfoundation.org

  ListenShow Notes
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  Episode #227

  Marketing the circular economy: a four part series

  Aug 10, 20261 min

  This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells.

  ListenShow Notes
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  Episode #225

  Ep 225: How do we break the silos between bio-based policy and circularity?

  Jul 20, 202625 min

  For years, the circular economy conversation has generated significant research, policy development, and business action around finite materials. But the same attention has not been given to bio-based materials. How can products and components made from these materials circulate and create value in a circular economy? In this episode of The Circular Economy Show, Fin is joined by Guilherme Suertegaray, co-author of the Ellen MacArthur Foundation's new report — Circular by nature: a policy agenda for bio-based materials in a circular economy — and Beto Bina, CEO and founder of Farfarm, to explore why circular economy and bio-based material policies have developed in silos, and what's needed to align them. We cover the policy gap on both sides, real supply chain examples, and the social stakes for smallholder farmers and rural communities. We also explore bio-based resource production as a key driver of biodiversity action as well as the policy recommendations the report puts forward ahead of COP17 — where we’ll be demonstrating that the circular economy offers a practical route to tackling biodiversity loss and meeting national biodiversity targets. For more on COP17, listen to our previous episode on this topic — Circular economy, biodiversity, and the road to COP17 — and look out for the next one in September. If you enjoyed this episode, then please share it with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify, or YouTube. Circular by nature: a policy agenda for bio-based materials in a circular economy Subscribe to The Ellen MacArthur Foundation for more insightful videos: https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1 Follow us online on these channels: Instagram: http://instagram.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/ Website: http://www.ellenmacarthurfoundation.org

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  Episode #224

  Driving Circularity: shared infrastructure for scalable change

  Jul 13, 202611 min

  Individual pilots are great, but they don't scale themselves. So, how do you shift an entire system to move an unmovable market? This week on the Circular Economy Show, Lou and Fin explore the critical foundation of shared infrastructure. Whether it’s launching scalable refill coalitions with Aldi and Ocado, aggregating future demand to bring 90% emission-reducing fuel to ocean transport, or rewriting retail habits at checkout counters across the US, to truly scale the circular economy, we have to stop building in silos and start building the shared infrastructure that allows everyone to win. Tune in to hear how three trailblazing women, Catherine Conway (GoUnpackaged), Ingrid Irigoyen (ZEMBA), and Kate Daly (Closed Loop Partners) are laying down the shared motorways that will allow everyone else to drive their own circular vehicles forward. If you enjoyed this episode, please leave a comment, give us a like or tell your work colleagues and friends, and don't forget to subscribe wherever you listen to or watch your podcasts. Subscribe to The Ellen MacArthur Foundation for more insightful videos: https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1 Find out more about our work here: www.ellenmacarthurfoundation.org Follow us online on these channels: Instagram: http://instagram.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/

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