The CMO Office Podcast

Helping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners. www.the-cmo-office.com

The CMO Office Podcast is a business podcast hosted by Nikki Taylor, with 15 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Nikki Taylor hosts The CMO Office Podcast, a business show with 15 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The CMO Office Podcast

  Inside PRISM+’s Commercial Playbook with Frank Ng

  Jun 2, 202653 minS0

  <p>How does a Singapore-born consumer electronics challenger grow profitably in one of the most competitive categories around? In this episode of The CMO Office Podcast, I sit down with Frank Ng, VP Commercial at PRISM+, to find out.</p><p>PRISM+ has built its growth on a deceptively simple idea: bring better value to customers by cutting out the middlemen, then keep listening closely enough to spot the gaps bigger brands miss. What started as a direct-to-consumer model has evolved into a more complex commercial engine spanning online, marketplaces, retail stores, live commerce, content, customer experience and supply chain...

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  The CMO Office Podcast

  What happens when a fintech CMO challenges how marketing value is measured?

  May 12, 202642 minS0

  <p>In this episode of The CMO Office Podcast, I sit down with Jason Huan, Chief Marketing Officer at Endowus, to explore what it really takes to build trust, drive growth, and prove impact in financial services.</p><p>This is a category where the stakes are high. Decisions carry real financial consequences, and trust is everything. That makes marketing both more powerful and more accountable.</p><p>Jason brings a thoughtful, commercially grounded perspective. We talk about why traditional measurement approaches often fall short, and how marketers need to take a broader view of performance because too many organisations...

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  The CMO Office Podcast

  🎙️PODCAST: Why Marketing Mix Modelling is the map for marketers in a volatile world

  Apr 28, 202647 minS0

  <p>Marketing Mix Modelling is entering a new phase.</p><p>Built on decades of evidence and rigour, it is now evolving to meet the demands of a more volatile, fast-moving environment. As expectations shift from explanation to action, MMM is becoming a more active part of how organisations plan, adapt and grow.</p><p>In this episode, Paul Sinkinson, Managing Director Asia & Australia at Analytic Partners, returns to The CMO Office Podcast to explore what has changed over the past year, and why it matters now more than ever.</p><p>The conversation reflects a broader shift in how...

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  The CMO Office Podcast

  Why Most Marketing Plans Fail the Moment They’re Written (and What to Do About It)

  Apr 22, 202630 minS0

  <p>Welcome to the first award winning edition of The CMO Office! </p><p>Last night we were proud to take home Silver for Best B2B Content Marketing Strategy for ‘The CMO Office’ at Marketing Interactive’s Content 360 Awards, in no small part thanks to your support so thank you and please keep on subscribing, reading and sharing, Nx🙏</p><p>Now, where was I? </p><p>Oh yes, when I spoke at the Digital Marketing Summit in Seoul recently, I wanted to focus on a gap that most marketers recognise but rarely address directly; the world moves quickly but our p...

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  The CMO Office Podcast

  🎙️PODCAST: Marketing in Asia-Same, Same But Different? My Conversation with WARC Asia's Rica Facundo

  Dec 9, 202545 minS0

  <p>If you spend enough time talking to marketers across Asia, as I do, a pattern emerges. Everyone insists their market is different. And yet, somehow, all of us are wrestling with the same questions about growth, measurement and the role of brand in a region that refuses to sit still.</p><p>That is exactly why I wanted to bring Rica Facundo, Managing Editor of WARC APAC and co-author of The Pace Principle, onto The CMO Office Podcast for Episode 8. Rica spends her days analysing what truly drives marketing effectiveness in our region, and she brings a rare blend...

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