The Collective Content Podcast

The Collective Content Podcast is here and – much like the content we create for our clients – its goal is to drive meaningful conversations about B2B topics. Our team and guests bring over 500 years of combined experience and insights. For more, check out our website: www.collectivecontent.agency.

The Collective Content Podcast is a business podcast hosted by Collective Content, with 19 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Collective Content hosts The Collective Content Podcast, a business show with 19 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #1

  Sense-maker sessions 3.1: Liz Bolshaw, Ernst & Young

  Jul 22, 202635 minS4

  Welcome to a new season of our Sense-maker sessions podcast. For this, our third season, Collective Content MD Tony Hallett sits down with elite B2B content innovators and creators, to get to the bottom of the burning questions in thought leadership. This episode’s guest is Liz Bolshaw, Global Content Strategist and Editorial Lead at EY. Her incredible career journey spans book publishing, journalism, consulting and so much more. She brings her views on where thought leadership is headed next. Our far-reaching chat covers the different expectations that the producers and consumers of content have, the Global Thought Leadership Institute’s ‘Promise and Peril’ report, thought leadership as an anchor for trust in uncertain times and why 'relevance' is fast-becoming the fourth 'R' in content (alongside reputation, relationships and revenue). Listen to find out why thought leadership is a "contact sport". Let's jump in!

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  Episode #8

  Sense-maker sessions 2.8: Richard Murphy, Walled City Group

  Mar 11, 202630 minS3

  <p>Our final guest on season 3 of ‘Sense-maker sessions: Content leaders’ has enjoyed one of the most winding, interesting paths into B2B thought leadership so far. </p> <p> </p> <p>Richard Murphy, Founder and Managing Partner of Walled City Group, journeyed from war correspondence in Afghanistan to PhD field work in Pakistan, to crafting stories and consulting on content strategy – with a detour in documentary filmmaking. </p> <p> </p> <p>Listen to discover dozens of Richard’s well-earned insights.  </p>

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  Episode #7

  Sense-maker sessions 2.7: Euan Davis, Virtusa

  Jan 28, 202632 minS3

  <p>Today’s guest on our ‘Sense-maker sessions: Content leaders’ podcast has forged a unique pathway in thought leadership. From training as a chef to working his way through a big chunk of analyst firms, Euan Davis brings a deep grounding in industry analysis to his current role at Virtusa – and shares it with us in this episode.</p> <p> </p> <p>Find out what the analyst experience really teaches, how thought leadership became a genuine growth lever at Cognizant and why over-reliance on AI might erode originality in content – even if it’s a gamechanger in other ways.</p> <p> </p> <p>Br...

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  Episode #6

  Sense-maker sessions 2:6: Anthony Marshall, IBM Institute for Business Value

  Jan 21, 202640 minS3

  <p>Today’s sense-maker is another don of thought leadership. Co-author of The ROI of Thought Leadership with Cindy Anderson and Senior Partner and Vice President, Global Leader, IBM Institute for Business Value, Anthony Marshall sat down with MD Tony Hallett in London for an animated and insightful discussion of the discipline he spearheads.</p> <p> </p> <p>The discussion covers ground including how thought leadership works at IBM – whether they report into consulting or marketing, for example – and the challenge of making “every single study provocative and surprising”. With thanks to Spiritland Productions.</p> <p> </p> <p>Brought to you in partn...

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  Episode #5

  Sense-maker sessions 2.5: Brenna Sniderman, Deloitte

  Jan 14, 202638 minS3

  <p>This is a real ‘lessons learned’ Sense-maker session.  </p> <p>You might expect that from Brenna Sniderman at Deloitte, given her career to date in PR, media, research and now one of the Big Four. In this episode, she talks much sense about trends in research and the use of AI, and shares what makes her tick. </p> <p>This podcast is brought to you in partnership with High Beam Global (HBG), a full-service market research firm. </p> <p>Subscribe for more interviews with the world’s content leaders operating at the forefront of B2B thought leadership.</p>

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