Hosted by top-performing estate agents David Warburton, Ian Storey and James Kendall. The Complete Agent Podcast is your weekly inside track on building a smarter, more profitable estate agency.... without the fluff. With over 60 years of combined experience, your hosts bring real-world strategies, proven marketing tactics, and honest conversations from the front lines of the UK property market. Each episode delivers practical insights on winning premium listings, commanding five-figure fees, navigating market shifts, and building a brand that attracts the right clients. Whether you're an independent agent, self-employed, or scaling your own agency, this is the podcast you’ll wish you found sooner. Direct mail, social media, mindset, market insight, and the systems we actually use - all laid bare. Join the UK's most ambitious agents and start becoming a Complete Agent. Join the Private Facebook Group here! - https://www.facebook.com/groups/911153513904767/
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What is The Complete Agent - The Podcast For Premium Real Estate Agents?
The Complete Agent - The Podcast For Premium Real Estate Agents is a business podcast hosted by Unknown Host, with 139 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Unknown Host hosts The Complete Agent - The Podcast For Premium Real Estate Agents, a business show with 139 episodes published.
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The Complete Agent - The Podcast For Premium Real Estate Agents
130. The 80/20 Rule That Could Transform Your Estate Agency
Aug 19, 202629 min
What would your estate agency look like if it no longer depended on you being involved in everything? In this episode of The Complete Agent Podcast, James Kendall, Ian Storey and Michelle Smith explore how to build a more systemised, focused and ultimately more valuable estate agency. Ian shares the work he has started inside Storeys to understand exactly which properties generate the best combination of fee, ease of sale and profitability. Rather than simply chasing more instructions, the aim is to identify the types of homes the business actively wants to attract and then understand exactly where those clients are coming from. That means analysing completed and agreed business, identifying the source of each instruction and working out which marketing activities genuinely produce the right clients. The conversation moves into the 80/20 principle and why many agents could be spending significant amounts of time and money on activities that produce very little commercial return. James explains how one premium instruction can generate several further instructions further down the chain, particularly when an agency becomes good at recognising opportunities and asking for the business. He also shares why market update campaigns have become one of the most productive sources of new instructions within his business. Michelle brings the operational perspective, explaining why systems alone rarely solve the problem. Processes only work properly when the culture, people and expectations inside the business support them. She also explores why business owners need to identify the small number of activities producing the majority of their results and deliberately increase their focus on them. The conversation then turns to brand positioning, service and consistency. The team discusses how becoming known for a particular standard of property and client experience can create genuine brand preference, where sellers actively want your board outside their home and specifically seek you out. A useful episode for any estate agency owner who wants more control, better margins, stronger positioning and a business that can eventually operate without them being involved in every decision.
The Complete Agent - The Podcast For Premium Real Estate Agents
129. Why Some Estate Agents Will Never Break Into the Premium Market
Aug 13, 202653 min
What does it really take to move from being a traditional estate agency competing on price to becoming a premium brand capable of commanding higher fees and attracting better instructions? In this episode, James Kendall, Dave Warburton, Ian Storey and Michelle Smith share the very different journeys that took their businesses upmarket. James reflects on moving from lower value stock and one per cent fees into marketing homes worth several million pounds. Ian explains why he became selective almost from day one and how saying no helped shape the Stories brand. Dave shares how his original high volume model nearly broke the business before he completely changed direction and built Burton James around service, presentation and stronger fees. The conversation also explores why premium positioning goes much deeper than professional photography or a smart logo. Your website, social media, team, communication, confidence and the type of properties you choose to represent all influence how potential clients perceive you. Michelle identifies four common themes behind each of their transformations: having a strong reason to change, learning from people already achieving the desired result, gaining absolute clarity on the direction of the business and maintaining belief when things do not immediately go to plan. They also discuss why your team needs to understand the journey, why copying premium marketing without understanding the strategy behind it rarely works, and why becoming a better agent matters far more than chasing the latest software or industry trend. A candid conversation about changing your positioning, changing your mindset and building an agency capable of attracting the clients, properties and fees you actually want.
The Complete Agent - The Podcast For Premium Real Estate Agents
128. Why becoming a better agent starts with becoming a better version of yourself Ft. Matt Giggs
Aug 6, 20261h 3m
Every estate agent knows how to win instructions. Far fewer know how to build a successful business without sacrificing themselves or the people closest to them. This week, James is joined by Michelle Smith and Matt Giggs for one of the most personal conversations we've ever had on the Complete Agent Podcast. The conversation starts with business, discussing today's market, social media, pricing strategy and why great conversations are more valuable than ever. But it quickly becomes something much deeper. Matt shares the personal journey that changed both his business and his life, explaining why improving yourself is often the first step to improving your company. Michelle opens up about the reality of balancing a growing business with raising children, the guilt many working parents carry, and why being a positive role model sometimes means allowing your children to see you chasing your own ambitions. James reflects on turning forty, improving his health, becoming more intentional as a father and the small moments with his children that have changed his perspective on success. It's an honest conversation about leadership, confidence, personal growth and why the best businesses are often built by people who first invest in becoming better versions of themselves. Whether you're an estate agent, business owner or simply trying to balance work and family, this is an episode that will stay with you long after it finishes.
The Complete Agent - The Podcast For Premium Real Estate Agents
127. The Pricing Strategy That's Winning Estate Agents More Sales
Jul 31, 202640 min
In this episode of The Complete Agent Podcast, James Kendall, Dave Warburton and Ian Storey catch up on how their businesses are performing before diving into one of the biggest challenges facing estate agents today: pricing property correctly in a changing market. The conversation begins with a look at their latest sales, listings and pipeline, discussing why they're focusing on quality over volume, the strength of the premium market, and why realistic pricing is helping new instructions sell much faster than stale stock. They share examples of recent deals ranging from £600,000 homes to multi-million pound country properties, explaining how premium positioning and strong fees continue to drive profitability. A major topic is the importance of pre-launch marketing. The trio explain how testing demand before a property reaches Rightmove helps establish the correct pricing strategy, creates buyer competition and often results in stronger offers. They also discuss why many sellers misunderstand how buyers search online and how simply moving into a different price bracket can dramatically increase exposure and final sale prices. The discussion then moves into negotiation, with practical advice on agreeing sales to buyers who still need to sell, educating vendors about today's market, and using real examples to justify pricing recommendations. They argue that today's market isn't "bad", it's simply more price sensitive, and agents who communicate this effectively are winning more instructions and creating better outcomes for their clients. Finally, they discuss the importance of robust agency agreements, managing difficult clients, the value of consistent marketing, and why estate agents must stop racing to the bottom on fees if they want to build sustainable, profitable businesses.
The Complete Agent - The Podcast For Premium Real Estate Agents
126. Estate Agents Need To Stop Saying It's A Bad Market
Jul 24, 202633 min
In this episode of The Complete Agent Podcast, Dave Warburton and Ian Storey discuss what's really happening in the property market and why many estate agents are creating unnecessary fear by describing it as a "bad market". Instead, they argue that today's market is simply more price sensitive, and that agents who educate their clients properly are continuing to achieve excellent results. They share their own recent sales figures, discuss why the mid to upper end of the market remains active, and explain why pricing strategy has never been more important. The conversation explores how a structured pre-launch strategy is helping them secure stronger launches, generate buyer demand before hitting the portals, and remove much of the guesswork around pricing. They explain why homeowners should stop thinking of valuations as an agent's opinion and instead understand that the market determines value. Dave and Ian also analyse the latest Rightmove House Price Index, discussing falling asking prices, increased housing supply, improving mortgage rates and why these statistics should be used proactively to educate sellers rather than simply reported. They explain how combining national data with local success stories gives agents far greater credibility during valuation appointments and pricing conversations. Finally, they discuss the importance of consistent marketing, from quarterly market update letters to regular social media content, sharing real examples of how long-term consistency has generated high-value instructions and significantly increased fees. The episode concludes with an insight into how The Complete Agent is helping agents across the UK improve pricing conversations, marketing, and profitability.
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