The Content Business
Managing $100M+ in Ads for Tony Robbins & Grant Cardone - Rohan Sheth - #20
ABOUT THE EPISODE: Rohan Sheth runs performance marketing for names like Tony Robbins, Russell Brunson and Grant Cardone, managing hundreds of millions of dollars in ad spend. In this episode, he sits down with Ash and Kane to break down the biggest mistakes brands make with paid ads, why LTV matters more than ROAS, and how his agency helped build the "free-to-fee" funnel behind some of the biggest names in personal development. KEY TAKEAWAYS: Most advertisers chase ROAS without first knowing if they're running a single offer or building a company LTV is the number that matters most, every decision should waterfall from it Blended attribution beats platform-reported data every time; single-platform numbers lie Organic and paid aren't separate games, they compound each other The "free-to-fee" model built empires for Tony Robbins, Kevin O'Leary and Barbara Corcoran through free events that sold into high-ticket coaching In-person events are seeing a resurgence, AI-driven online fatigue is pushing people back toward human connection Association advertising (Rolex at F1, Qatar Airways) often outperforms direct response, brands pay for the halo, not the click Usage rights and affiliate deals with creators can beat flat-fee sponsorships when the brand takes on more of the risk BEST MOMENTS: "You need to know your LTV, that's the number everything else waterfalls from." "Most people coming into this industry are learning from free stuff online and don't know which advice is actually right for them." "You either spend time or you spend money, those are the only two options." "There's no ceiling on what Rolex is willing to pay to sponsor every Grand Prix." "Sometimes brands aren't paying for the results, they're paying for the association." LINKS: Guest: @Rohan_Sheth Website: https://www.podpartnerships.com Email: hello@podpartnerships.com
