Episode #23
#23 - Contractor Marketing That Works! : SEO vs Google Ads, AI Content & Video Ads (w/ Adam McChesney)
On The Contractor’s Edge podcast, host Nick interviews Adam McChesney, founder of Builders of Authority, about scalable marketing for contractors. Adam shares how he started by building 200 lead-gen websites and explains why contractors should stick to fundamentals instead of chasing algorithms, noting Google’s spam updates and that Google can detect low-quality AI content. They discuss when to prioritize LSA and PPC for fast leads, upcoming Local Service Ads changes, and how to budget Google Ads by reverse-engineering cost-per-click to achieve enough daily clicks for optimization. Adam emphasizes landing pages that match search intent, ROI-first tracking down to keywords, and transparent reporting. They cover WordPress as the website standard, strong calls-to-action and click-to-call, using AI as a tool (not “AI slop”), the small current share of AI-driven leads, speed-to-lead, and effective Facebook remarketing and simple video ads plus organic content. ️ CONNECT WITH ADAM — BUILDERS OF AUTHORITY Website → https://buildauthority.com/adam-mcchesney/ Instagram → https://www.instagram.com/adamlmcchesney/ Youtube → https://www.youtube.com/@UCDp15LGAJkpyym4k3b7rvcA Podcast → https://podcasts.apple.com/us/podcast/builders-of-authority/id1610240971 ━━━━━━━━━━━━━━━━━━━━━━━━ WORK WITH BETTER BOSS Free Growth Audit → https://cal.com/mybetterboss.ai/jobtread-free-growth-audit-call Website → https://better-boss.ai AI Implementation → https://better-boss.ai/services/ai-accelerated-implementation/ AI Boss Certification → https://better-boss.ai/aiboss/ JobTread Training → https://better-boss.ai/jobtread-training/ Call or text → (720) 636-9500 ━━━━━━━━━━━━━━━━━━━━━━━━ FOLLOW THE SHOW YouTube → https://www.youtube.com/@betterboss Spotify → https://open.spotify.com/show/0596WS1QfUv7ZaXKz1G2oI Apple Podcasts → https://podcasts.apple.com/us/podcast/the-contractors-edge-podcast-build-better-businesses/id1890237225 ️ All episodes → https://the-contractors-edge.podbean.com Instagram → https://www.instagram.com/better_boss.ai/ Facebook → https://www.facebook.com/betterbossbrands Nick on LinkedIn → https://www.linkedin.com/in/nickperet ━━━━━━━━━━━━━━━━━━━━━━━━ WHAT OUR CLIENTS SEE ✅ +23% close rate ✅ 3x faster estimates ✅ 20+ hours saved every week ✅ +6% profit margin ✅ $1M+ added annual revenue ✅ Live in 30 business days — guaranteed ━━━━━━━━━━━━━━━━━━━━━━━━ TIMESTAMPS 00:00 200 Websites in 18 Months 00:39 Podcast Intro and Guest 01:34 Adam’s Marketing Origin Story 02:52 Stop Chasing Algorithms 05:32 SEO vs Paid Leads Now 08:03 LSA Changes Explained 10:08 Google Ads Budget Math 12:05 Landing Pages That Convert 14:40 ROI Tracking and Transparency 17:45 Web Design Basics and WordPress 19:56 Calls to Action Everywhere 20:42 AI Content Done Right 22:20 Is Google Really Dead 22:37 AI Leads vs Search Volume 24:50 Rank Everywhere With SEO 26:44 Instant Quotes and CTAs 27:56 Speed to Lead Systems 29:49 Facebook Ads That Work 33:33 Organic Content Basics 35:34 Hiring Agencies Wisely 36:28 Final Wrap and Goodbye
