The Conversion Show

The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel optimization - we cover it all!If you are a Modern Marketer, Growth/ Ecommerce Leader, or Owner struggling to get your online revenue up - or are simply looking for a boost or new ideas, this is the podcast for you.Be sure to follow The Conversion Show podcast to be notified when a new episode goes live.Like what you hear? Leave us some love with a review!Hosted by Erik Christiansen, CEO & Co-Founder of Justuno.Erik’s Linkedin: https://www.linkedin.com/in/erikc/ About our Host, Erik Christiansen:

The Conversion Show is a business podcast hosted by Unknown Host, with 38 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Conversion Show, a business show with 38 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #38

  Julian Goldie - Harnessing AI for Explosive Growth in AI SEO Content Creation

  Nov 10, 202529 minS0

  <p>Julian Goldie discusses the transformative impact of AI on content creation, particularly in the realm of YouTube and SEO. He shares insights on how leveraging AI tools has significantly increased his video views and audience engagement. Julian emphasizes the importance of video as a cornerstone of modern marketing strategies and explains how to find trending topics using AI. He also highlights the value of building communities for monetization and the evolving landscape of digital marketing.</p><p>Key Takeaways</p>AI has drastically changed the demand for content, especially in video.Leveraging AI tools can lead to exponential growth...

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  Episode #37

  Unlocking the Power of Customer Success with Kelsey Stapleton

  Oct 28, 202526 minS0

  <p>Erik and Kelsey discuss the integral role of Customer Success (CS) in a SaaS company, particularly how it can be leveraged for marketing and client engagement. Kelsey shares her journey in building the CS team at Justuno, the importance of identifying and promoting client success stories, and the tools she uses for content creation. They explore the challenges faced in content marketing, the significance of educational content, and the collaboration with technology partners to enhance client relationships. The discussion emphasizes the unique value of Justuno's customer service and the future potential of CS as a driving force for the...

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  Episode #36

  Ethan Giffin - Digital Transformation for Manufacturers and Distributors: Breathing New Life into Legacy Businesses

  Oct 7, 202531 minS0

  <p>In this conversation, Erik and Ethan Giffin discuss the intricacies of e-commerce, focusing on the e-commerce maturity checklist, the challenges of digital transformation for manufacturers and distributors, and the importance of retention marketing. They also touch on Ethan's journey in writing a book about B2B e-commerce and the significance of Industry 4.0 in modern business practices.</p><p>Takeaways</p>E-commerce maturity checklist helps assess digital readiness.Manufacturers are increasingly seeking digital transformation.Retention marketing is crucial for B2B success.Leadership buy-in is essential for digital initiatives.Incremental changes can lead to significant improvements.Understanding customer behavior is...

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  Episode #35

  AI Marketplaces - The Future of Retail with Jordan Brannon

  Sep 30, 202532 minS0

  <p>The shift from being a "channel" to the leading "Marketplace", this is the future and Jordan shared his expertise, a must listen especially with Shopify's Chatgpt announcements this week. </p><p>Jordan Brannon from Coalition Technologies discusses the evolving landscape of AI marketing, particularly the integration of AI and the importance of marketplaces and zero party data. He emphasizes the value of quizzes and surveys in capturing customer insights, which can enhance marketing strategies and improve customer experiences. The discussion also covers the challenges of cart abandonment and the future of marketplaces as they adapt to AI-driven consumer behavior.<...

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  Episode #34

  The Power of Cart Abandonment Email Strategies - Stefan Chiriacescu

  Sep 22, 202538 minS0

  <p>In this conversation, Erik and Stefan discuss the importance of email marketing in e-commerce, focusing on strategies for cart and checkout abandonment. They explore the current market conditions, the significance of customer experience, and the necessity of implementing effective email automation flows. Stefan shares insights from his experience in the industry, emphasizing the need for businesses to start with the basics and gradually build their email marketing strategies to enhance customer retention and drive revenue.</p><p>Takeaways</p>Cart abandonment emails are a significant revenue source.Understanding customer behavior is key to effective marketing.New customer flows help...

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