
The Cort Brady Podcast
Episode 201 - Fundamental Attribution Error
<p>Founders, we fall into the same trap over and over—what psychologists call fundamental attribution error. We misdiagnose the problem, so we chase the wrong solutions. When we fail, we blame the market. When someone else fails, we blame their character. In business, this mistake kills us because we keep attributing the wrong inputs to the outcomes we want.</p><p><br></p><p>In this episode, I share a conversation with a founder doing millions in revenue but stuck with no profit and no freedom. The issue wasn’t revenue, projects, or customers—it was people. Wrong people in the...

