The Craft And Business Podcast

Real conversations with working craftspeople who've turned their skills into a business that serves others and generates a full-time income. Each episode dives into the stories, struggles, and strategies behind building a business around your craft—without losing the passion that got you started.From furniture makers to boatbuilders, we explore how they got started, the lessons they've learned, and the changes that gave them more freedom and fulfillment. Whether you're just starting out or looking to take your business to the next level, you'll hear practical advice, honest experiences, and ideas you can actually use.Follow along for tools, insights, and inspiration to help you build a business that works for you—so you can spend more time doing what you love, and less time stuck in the grind.

The Craft And Business Podcast is a business podcast hosted by Eric Sirois, with 15 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Eric Sirois hosts The Craft And Business Podcast, a business show with 15 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #14

  Most CABINET companies FAIL for this ONE reason!

  Feb 25, 202644 minS1

  <p>There's a difference between knowing how to build cabinets… and knowing how to build a business.</p> <p>Join The Workbench Society: https://the-workbench-society.circle.so/checkout/the-workbench-society</p> <p>In this episode, I sit down with Elliot and Greg from Chapel Cabinetry to talk about what actually moves a trades business forward.</p> <p>They started doing volume work. Competing on price. Staying busy. Then 2008 hit and relying on one client nearly took them out.</p> <p>Follow Chapel Cabinetry: https://chapelcabinetry.com/</p> <p>https://www.youtube.com/@Chapel.Cabinetry/videos</p> <p>https://www.instagram.com/ch...

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  Episode #13

  The Mistakes That Almost Killed My Business (and What Finally Fixed It)

  Feb 25, 20261h 32mS1

  <p>In this episode of The Craft & Business Podcast, Eric sits down with Aaron Moore of Moore's Refinishing to unpack what it actually takes to build a long-lasting, craft-based business—without shortcuts, hype, or outside funding.</p> <p>Aaron shares his journey from sweeping floors in a piano refinishing shop to buying his first business at 23, sleeping on a shop floor in his twenties, navigating unpaid taxes, a repossessed truck, and eventually building a stable, respected operation that's lasted over 16 years.</p> <p>The conversation goes deep into the realities most tradespeople don't talk about: cash flow, pricing fear, imposter sy...

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  Episode #12

  The jobs you turn down will shape your business faster than the jobs you take

  Feb 25, 20261h 37mS1

  <p>In this in-person episode of The Craft & Business Podcast, host Eric Sirois sits down with Hammer & Bell to talk about building a high end woodworking business specializing in custom staircases and architectural millwork.</p> <p>Hammer & Bell share how they found a profitable niche in the high-end stair market, why they say "no" to certain jobs (even a $100,000 door package), and what it really takes to run a sustainable carpentry business without burning out. If you're a woodworker, carpenter, stair builder, trim carpenter, cabinetmaker, millwork shop owner, or a tradesperson trying to turn your skills into a real company...

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  Episode #11

  Pricing Without Apologizing: How to Charge for Skilled, Uncommon Work

  Feb 25, 20261h 17mS1

  <p>What happens when your entire market disappears, almost overnight?</p> <p>In this episode, Eric sits down with Jesse Meyer of Pergamena, a Hudson Valley tannery with family records of working animal skins going back to 1550. Jesse is one of the only commercial parchment makers in the United States, and his story is a masterclass in what it really takes to keep a legacy craft business alive.</p> <p>You'll hear how a shop that once supplied leather for bowling shoes and piano action leather watched demand collapse when synthetic substitutes (like Ultrasuede) took over, forcing Jesse and his...

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  Episode #10

  How to Build Relationships in the Maker & Trades Communities (Even If You Hate Outreach)

  Dec 17, 202557 minS1

  <p>A conversation with Justin Mabie, the filmmaker behind Call Me Maybe, a documentary style series that tells the stories of makers, craftspeople, and builders.</p> <p>Justin shares how a single woodworking event sparked the idea to document the "why" behind handmade work, and how his path through the music industry, tool brands, and now his full-time role at TotalBoat shaped his approach to storytelling. Together, they dig into what it really takes to grow in a maker business today; community, consistency, content strategy, and the sometimes uncomfortable reality of sponsorships, streaming platforms, and getting paid without selling your...

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