The Craft of Custom

Whether you’re dreaming of building a forever home, looking to create a custom vacation getaway, or looking for a home that supports your lifestyle, this podcast is for you! Join us as we provide behind-the-scenes insights and advice for intelligent homeowners looking to renovate or build a dream home in the Monadnock Region. We’ll get into the art and science of the custom home-building industry and help you know everything you need along the way! Cohosted by seasoned NH Builder, Paul LaRoche Owner of LR3 Development, LLC, and Emily Aborn (whose main job is to keep him from chasing shiny objects), we hope you listen, laugh, and walk away with even more ideas and dreams for your luxurious future home!

The Craft of Custom is a arts podcast hosted by Paul LaRoche & Emily Aborn, with 55 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Paul LaRoche & Emily Aborn hosts The Craft of Custom, a arts show with 55 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Craft of Custom

  Monadnock 101: Your Guide to Becoming a Local

  Aug 11, 202615 min

  We're having some FUN in this episode and sharing the unwritten rules of the Monadnock Region that every newcomer should know. Disclaimer: Many of these, Paul and Emily don't even know the answer to despite growing up here, so don't stress too much about how to pronounce "Contoocook" or what to call the local dump. Black fly season survival tips, hiking mishaps, the Dunkin' versus Starbucks debate, winter preparedness, and what to consider when deciding between Shaw's and Market Basket. It's all in this episode! If you're thinking about relocating to New Hampshire or you just arrived and want to understand the culture, this conversation is your crash course in becoming a real Monadnock resident in no time. Resources & Links: Deerfly Patches: The only sure-fire way to keep them from attacking. www.deerflypatches.com Rebecca Rule's Book on NH Trivia: Get ready to know more than the locals in no time! www.nhhistory.org/Store/Books/History/New-Hampshire-Trivia Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram: Instagram.com/LR3Development Website: www.LR3Development.com About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire. About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host of Small Business Casual. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help. Visit Emily's website at emilyaborn.com to learn more and connect!

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  The Craft of Custom

  Design Myths to Stop Believing

  Aug 4, 202610 min

  Is open concept always better? Should you design with resale in mind? Is custom building as expensive as you think? There are certain design "rules," that many people believe as hard-and-fast truths... but are they actually? In this episode, Paul debunks the myths holding your design decisions hostage. From the resale value obsession to the fear of standing out, he gets honest about which design beliefs are based on reality and which ones are just noise. If you're feeling stuck between what you think you should do and what you actually want, this conversation is for you. Listen to learn: Whether open concept is actually as essential as everyone claims The truth about designing for resale value versus designing for your life Which design choices people regret and which ones they brag about How to be brave with your home without feeling reckless Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram: Instagram.com/LR3Development Website: www.LR3Development.com About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire. About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host of Small Business Casual. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help. Visit Emily's website at emilyaborn.com to learn more and connect!

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  The Craft of Custom

  Landing the Lot: Selecting the land for your dream home

  Jul 21, 20269 min

  Your lot isn't just where your home sits... it's part of the design itself. Topography, views, sun exposure, setbacks, soil conditions, utilities, and more. These constraints either limit your options or become creative, inspiring opportunities. In this episode, Paul walks us through how he evaluates land and transforms lots into a sense of place with distinctive features. Whether you're still searching for the perfect property or you already own land and want to understand your options, this conversation reveals how the ground beneath your feet shapes everything that happens above it. The first things to evaluate when assessing whether a lot is right for your vision How difficult terrain and tricky topography become design advantages The relationship between lot size and home size (bigger isn't always better) What questions to ask before buying land or starting your design process Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram: Instagram.com/LR3Development Website: www.LR3Development.com About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire. About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host of Small Business Casual. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help. Visit Emily's website at emilyaborn.com to learn more and connect!

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  The Craft of Custom

  The Renovation Conversation: When Tearing Down Costs More Than Building New

  Jul 14, 20267 min

  Thinking about renovating your current home instead of building new? For many homeowners, it seems like the practical choice, but the numbers often tell a different story. In this episode, Paul breaks down the hidden costs of renovation, the deal-breaker discoveries that happen once you start tearing into old homes, and when renovation ends up costing more than building from scratch. If you're on the fence between preserving what you have and starting fresh, this conversation is for you! The telltale signs that a renovation project is about to become a financial nightmare Specific examples of hidden issues discovered during renovations that change the entire scope The tipping point where renovation costs exceed new construction in today's market When Paul actually recommends renovation over building new Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram: Instagram.com/LR3Development Website: www.LR3Development.com About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire. About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host of Small Business Casual. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help. Visit Emily's website at emilyaborn.com to learn more and connect!

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  The Craft of Custom

  Is the Upgrade Worth It?

  Jun 30, 20269 min

  Premium appliances, smart home systems, luxury finishes, high-end HVAC, the options during a custom build are endless... and the price tags can be too! But which upgrades actually deliver long-term value, and which ones are just expensive, shiny distractions? In this episode, Paul gets honest about what he recommends without hesitation, what depends entirely on how you actually live, and what he actively steers clients away from. This conversation helps you separate genuine investments from overpriced hype. If you're trying to figure out where to spend and where to save, consider this your insider's guide to making decisions that matter most. Listen to learn: Which upgrades Paul recommends to nearly every client based on proven long-term payoff Where mid-tier options perform just as well as premium versions How to evaluate smart home systems and HVAC upgrades for your actual lifestyle The luxury features that sound appealing but don't hold up or get used as often as you might think Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram: Instagram.com/LR3Development Website: www.LR3Development.com About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire. About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host of Small Business Casual. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help. Visit Emily's website at emilyaborn.com to learn more and connect!

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