The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

Welcome to The Creative Bodega, a podcast about content marketing, Instagram growth, and personal branding designed specifically for female service-based solopreneurs. Here, we believe you can confidently create engaging content, connect authentically with your audience, and convert followers into loyal customers — all without the burnout. Each week, host Em Connors shares actionable tips and expert advice to help YOU grow your business without letting it take over your life. From how to spend less time on content creation and more time being strategic to overcoming the overwhelm of navigating tech updates and ever-changing trends, Em answers your toughest questions so you can serve your clients and show up as your best self. Life happens, so Em doesn’t hold back from sharing the unfiltered truth of what it’s like to run a multi-six-figure business and raise a family. In addition to sharing proven strategie

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs is a business podcast hosted by Em Connors, with 82 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Em Connors hosts The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs, a business show with 82 episodes published.

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  The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

  81: I'm Done Teaching the Thing That Built My Business (Going All In on Email Marketing)

  Aug 17, 202631 min

  Join The Newsletter System September Waitlist — first access when doors open September 14th, limited spots available! Have you ever been genuinely good at something, even known for it, and still felt a quiet pull that it is not the thing you want to keep doing forever? For years, I couldn't name that feeling. I just felt scattered and a little off, pouring most of my energy into the platform that gave me the least back. It took three weeks completely off Instagram to finally see it clearly. In this episode of The Creative Bodega , I share the biggest pivot I have made in nine years, why I am going all in on email, and what my two fiddle leaf fig trees have to do with all of it. If you have felt scattered too, this one is for you. Check out the full show notes for this episode CLICK HERE. Things I cover inside this episode: Why I am walking away from teaching Instagram after nine years of posting What three weeks off the app made impossible to unsee The difference between rented attention and an audience you truly own Why Instagram tactics keep expiring while email stays a durable skill The moment in Nashville that quietly cracked this whole decision open What is changing, what is staying, and what it means for you Resources & Links mentioned in the episode: The Newsletter System September Waitlist — first access when doors open September 14th, limited spots available! Flodesk — the email platform I use and swear by. Grab 50% off your first year with code THECREATIVEBODEGA Canva — still my go-to for email headers, freebies, and launch graphics Opt into 3-2-1 Create Newsletter — my weekly newsletter, where this whole conversation keeps going! Click here to see what a fiddle leaf fig is! Connect with me: Follow me on Instagram for daily insights Join my 321 Create Newsletter for weekly content tips Check out The Content Coven Membership Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

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  Episode #80

  80: Ep6: Nobody Told Me How to Stay Consistent With Content When Motivation Disappears

  Aug 10, 202619 min

  You've poured hours into a post, hit publish, and watched it land with a thud. Just crickets. And in that moment, the question creeps in: is something wrong with me? Should I just pivot to something else? If you've ever wondered why you're still showing up when the growth is slow and the engagement is low, you're not the only one. In this final episode of my Nobody Told Me series on The Creative Bodega , I'm sharing the one thing nobody told me would end up being my superpower: consistency. I'm getting honest about the numbers, the near-burnout seasons, and the two things that actually keep me going when motivation is nowhere to be found. If you're building something online and quietly questioning it all, this one is for you. Check out the full show notes for this episode CLICK HERE. Things I cover inside this episode: The real numbers behind 80 episodes, 290+ newsletters, and nearly 2,000 Instagram posts Why I took my first-ever three-week break from Instagram, and what I was scared of The reason it always comes back to the women I serve, not the metrics Why most people quietly disappear online, and how the gap compounds Systems first: how to stop relying on motivation that runs out Purpose second: finding the why that carries you through the low-everything days The full-circle truth about reps that I opened this whole series with Resources & Links mentioned in the episode: Join The Messaging Edit waitlist (round 2, opening mid-September) Link to the full blog for this episode Connect with me: Follow me on Instagram for daily insights Join my 321 Create Newsletter for weekly content tips Check out The Content Coven Membership Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

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  Episode #79

  79: Ep5: Nobody Told Me No One Is Watching That Closely on Instagram

  Aug 3, 202614 min

  Episode 79: Why You Think Everyone's Watching You (And Why They're Not) You've got that post sitting in your drafts. The one that feels a little too loud, too niche, too much you. You keep telling yourself everyone's going to see it and judge it, so you don't hit publish. I've been there more times than I can count, and this episode is for you. In this episode of The Creative Bodega , I'm telling you about the first time I learned this lesson (a CrossFit gym in 2008, terrified everyone was watching my every move) and the second time it showed up years later, running a business people can actually see. Both taught me the same thing from two completely different angles. Check out the full show notes for this episode CLICK HERE. Things I cover inside this episode: The CrossFit gym story that taught me nobody was watching me as closely as I thought Why the fear of judgment never fully goes away, even at 125,000 followers What happened when I called talking head reels "effing stupid" online The real reason visibility attracts people who want to knock you down Why the algorithm isn't showing your post to everyone who follows you What I want you to do with the post you've been sitting on A quick preview of next week's episode on messaging Connect with me: Follow me on Instagram for daily insights Join my 321 Create Newsletter for weekly content tips Check out The Content Coven Membership Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

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  Episode #78

  78: Ep4: Nobody Told Me These Habits Were Keeping Me Invisible

  Jul 27, 202615 min

  Do you ever feel like you're doing everything "right" online, posting, following the tips, showing up consistently, and still getting completely ignored? It's not your strategy. It's not the algorithm. It's a handful of small, sneaky habits quietly keeping you invisible, and once you spot them, they're easier to shift than you'd think. In this episode of The Creative Bodega , I'm walking through exactly what those habits look like, why personality gets remembered while generic content gets ignored, and the small moves that actually change things. If you've ever wondered why people aren't opening their wallets for you yet, this episode is for you. Check out the full show notes for this episode CLICK HERE. Things I cover inside this episode: Why generic content gets ignored while personality is what actually gets remembered The real reason people need to trust you before they'll ever buy from you The one habit to notice first: which accounts quiet your brain versus fuel it Why muting or unfollowing the noisy accounts is the first small shift to make Closing the app and making something instead of scrolling past someone else's The habit of sitting on your ideas instead of posting them, and why that stops now Why asking for help and joining a community moves you faster than doing it alone Connect with me: Follow me on Instagram for daily insights Join my 321 Create Newsletter for weekly content tips Check out The Content Coven Membership Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

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  The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

  77: Ep3: Nobody Told Me I'd Have To Share My Life Online With Strangers

  Jul 20, 202616 min

  You know you're supposed to share parts of your life online. But what, exactly? You're private. Your kids don't want to be content. And you have zero interest in crying on camera for engagement. I hear some version of this from the women I work with every single week, so if that's you, you're not alone. In this episode of The Creative Bodega , I'm introducing you to a concept I call your core story bank: the 4 to 5 stories and personal themes that make you relatable without making you an open book. If you're the private one, the introvert, the one who cringes at performed vulnerability, this episode is especially for you. Check out the full show notes for this episode CLICK HERE. Things I cover inside this episode: Why "be authentic online" has spiraled into performing pain for views The "share your scars, not your wounds" rule and how I apply it What a core story bank is and why 4 to 5 stories is plenty My own core stories and themes (the CrossFit gym era, NYC, Blitzy the pit bull) How to find the bridges between your life and your ideal client's Why I pulled back from showing my kids online, even though those views spike The private-person path to a personal brand (dog walks and morning coffee count) Resources & Links mentioned in the episode: The past episode where I tell my NYC-to-meeting-Rob story (referenced when discussing core stories): [INSERT LINK] Connect with me: Follow me on Instagram for daily insights Join my 321 Create Newsletter for weekly content tips Check out The Content Coven Membership Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

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