The Creator Room

India's top 1% creators open up about what really works like never before.You will learn everything from - How they make money? - How they grew? - What they'd do differently? - The systems that actually scale.This isn't gossip. This isn't surface-level advice. This is the most transparent, business-first conversation about the creator economy in India.Every episode gives you the frameworks, breakdowns, and honest conversations you need to build a sustainable creator business.New episodes weekly.Welcome to Digitek Presents The Creator Room!

The Creator Room is a society podcast hosted by Unknown Host, with 38 episodes on record and a Required Pod Score of 80.

Unknown Host hosts The Creator Room, a society show with 38 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #39

  Mythpat shares his content journey like never before

  Sep 26, 20261h 26mS1

  Try vidIQ's Boost Plan at 90% OFF https://ep.lvgx.in/ep-39 Mythpat once went six months without checking his YouTube analytics out of pure fear. The video he made because he was too scared to upload on his main channel? It hit 66 million views. And the moment he stopped chasing subscriber numbers was the moment his content actually got better.In this episode of The Creator Room, Mithilesh Patankar (Mythpat) and Urmila Lawekar two of India's most loved gaming and lifestyle creators pull back the curtain on the emotional, unfiltered reality of building a channel for nine years straight.Inside this conversation:→ Why Mythpat avoided his analytics for six months?→ The fear-driven decision that led to his biggest video ever.→ Why Mythpat doesn't chase views and monitor analytics→ How structural change helped Mythpat produced more creative videos→ The budget of shooting GTA Vice City in Miami→ why Mythpat started him second channel MythPlaysIf you're building a channel, managing creative burnout, or just want to understand what actually sustains a nine-year career on YouTube this one's deeply honest.️ The Creator Room New episodes every week hit subscribe Timestamps: 00:00 - Intro 01:34 - MrBeast taught him to aim big 02:48 - MythPat & Urmila, now a company 04:40 - Biggest lesson from MrBeast 7:56 - Is 100M possible in India? 12:01 - Does he even check analytics? 13:50 - His biggest mistake 16:25 - How MythPlays began 20:13 - Shooting GTA Vice City IRL 23:15 - Life after 10 million subs 26:40 - The #1 thing in gaming 28:12 - The face reveal 30:55 - 5hrs of gameplay → 50 min cut 33:18 - Avoiding controversy & hate 35:17 - Same on-camera and off-camera 39:58 - YouTube's watchtime blunder 45:40 - BTS: GTA Vice City IRL 46:55 - Why Urmila prefers shorts 53:55 - Size of MythPat's team 54:28 - Raj Shamani's team size 55:23 - What his manager actually does 56:55 - The cost of saying no 1:02:32 - On couple content 1:04:31 - His ideation process 1:06:51 - Cost per video 1:09:13 - Financial planning 1:13:13 - Why he's hyped for GTA 6 1:18:36 - What's next for MythPat -------------------------------------------- About The Creator Room:The Creator Room is India's business-first creator show where we go deep with top creators on monetization, strategy, team building, and the real challenges behind their success. No fluff, no gossip but just honest conversations about revenue, growth, platforms, and what it takes to build a sustainable creator business. Subscribe for frameworks and insights you can actually use. #TheCreatorRoom ---------------------------------------- Social Media:Instagram: https://www.instagram.com/the_creator_room/X: https://x.com/thecreatorroom

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  The Creator Room

  Why Zero1 by Zerodha quietly stopped funding creators | ft. Prateek Singh

  Aug 26, 20261h 6m

  Prateek Singh, Founder & CEO at LearnApp & Zero1 by Zerodha, joins Bijay Gautam, founder of LeverageX Media, on Digitek presents The Creator Room to break down how to build modern financial media. From partnering with Zerodha to experimenting with creator programs, Prateek shares the playbook behind financial storytelling, building scalable internal operations, and turning complex finance topics into engaging content. In this episode, we discuss: Why treating financial content as education instead of marketing builds long-term audience trust. How Zero1 approaches experiment-driven business models, creator partnerships, and knowing when to pivot. The strategy behind offline events like Zero1 Fest and gamifying complex financial topics. How to build scalable internal systems and data dashboards to streamline media production efficiency. Why creative execution thrives under strict operational constraints rather than a completely blank canvas. The evolution of audience viewing habits toward connected TV and long-form analytical content. How founder-led media companies and creators can build sustainable equity partnerships with larger brands. Whether you're a creator, entrepreneur, finance enthusiast, or media strategist, this conversation offers practical insights into content operations, scalable systems, and building high-trust media brands. About Prateek Singh Prateek Singh is Founder & CEO at LearnApp & Zero1 by Zerodha.He focuses on financial education through narrative driven media, gamified offline experiences, and proprietary tech platforms. With a background in algorithmic trading, Prateek applies system-driven frameworks to scale media production, optimize creative workflows, and build long-term intellectual property in financial media. 00:00 – Introduction 01:50 – Why Creator Partnership Stopped? 04:15 – Shifting Focus to a Media Company 08:50 – What Zero1 Is About ( this need a tweak) 11:50 – The SAL Model Explained 13:30 – Zero1 Fest Ticket Fees 16:20 – The Game He Built 18:25 – Swata Organisation Overview 20:30 – Initial Vision Behind Zero1 Fest 24:55 – Will Zero1 Fest Change in the Future? 27:20 – Insights on LearnApp 29:20 – How Zero1 Generates Revenue 30:30 – Expected Outcomes for Zero1 33:30 – Creator Partnerships: Will the Model Work? 36:10 – Three Pillars of a Product Business 38:50 – Team Structure at Zero1 47:00 – Prateek's Best Performing Content 50:00 – Enterprise Brands Partnering with Agencies & Creators 53:08 – How Zero1 & Zerodha Cracked Their Partnership 58:13 – How Creators Should Pitch Brands? 01:02:10 – Final Message

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  Episode #35

  98% of the creators are VERY BAD with their finances| Ft. Anshuman Sharma

  Aug 21, 202644 min

  How should creators manage their money when their income is volatile, unpredictable, and growing fast?In this episode of Digitek presents The Creator Room, Anshuman Sharma, Wealth Manager, Financial Planner and Content Creator, joins Bijay Gautam, Founder of LeverageX Media, to break down the financial systems creators need to build long-term wealth. From managing taxes and setting up the right business structure to building a 1.5–2 year emergency fund, Anshuman shares how creators can separate business and personal finances, diversify their income, and protect themselves from the risks of a volatile career.In this episode, we discuss:• Why should creators separate their business revenue from their personal lifestyle?• Why do creators need a 1.5–2 year emergency fund?• How can keyman insurance protect creators whose income depends on their ability to work?• How should creators decide their salary and lifestyle based on sustainable income?• How can creators build a diversified asset portfolio across equity, mutual funds, real estate and other assets?• Why creators should keep their investments simple instead of chasing complicated financial products• How to choose and work with a financial planner?Whether you're a creator, entrepreneur, or someone building wealth through an unpredictable income, this conversation offers a practical framework for managing money, building financial security, and turning creator income into long-term wealth.About Anshuman SharmaAnshuman Sharma is a Wealth Manager, Financial Planner and Content Creator who manages the money and financial planning of creators, entrepreneurs and high-net-worth individuals. He has managed money for creators including Samay Raina, Kullu and Viraj Ghelani, helping them make better financial decisions, manage volatile income and build long-term wealth. His approach combines financial planning, investment strategy and behavioural coaching. He also creates content around personal finance, investing and wealth creation while building businesses across financial services and creator-led education.Chapters:00:00 – Intro01:13 – 3 Money Mistakes Creators Make02:45 – How To Build The Right Emergency Fund05:18 – How To Plan Your Finances As A Creator05:50 – How To Protect Your Income With Keyman Insurance09:18 – Who Needs Keyman Insurance?10:50 – How To Invest Your Money As A Creator11:34 – When Can A Creator Buy A Car?13:33 – How Much Home Can A Creator Afford?14:24 – How Much Should A Creator Pay Themselves?16:47 – Is YouTube Income Taxable?17:55 – Why Creators Need 2 Bank Accounts18:56 – Why Jitendra Has ₹100 Crore In FD21:08 – How Top Creators Invest Their Money23:37 – Anshuman’s Investment Framework25:57 – The Biggest Investment Mistakes Creators Make27:21 – How To Choose A Financial Planner30:44 – The DSP Mutual Fund Mystery31:17 – How To Diversify Your Investments34:13 – How To Build A Business Around Insurance37:33 – What Comes Before FIRE?38:25 – Rapid Fire41:46 – Anshuman’s Advice For Creators

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  Episode #34

  This Indian channel beat Mr Beast for 7 weeks straight

  Aug 12, 20261h 17m

  How did BabyBillion reach 7.4 billion monthly views and get more views than MrBeast for 7 consecutive weeks? In this episode of The Creator Room , Akshit Chaudhary, Co Founder of BabyBillion , joins Manish Pandey, Co Founder of BeerBiceps , and Bijay Gautam, Founder of LeverageX Media , to break down the data driven content strategy, systems, and business model behind one of the world's most viewed YouTube channels. From reverse engineering YouTube Shorts and obsessing over metrics like Swipe Through Rate (STR) and Average Percentage Viewed (APV) to building a scalable content production system, Akshit shares how BabyBillion turned billions of views into a sustainable media business. • How BabyBillion scaled to 7.4 billion monthly views • Why STR and APV matter more than simply chasing views • How BabyBillion uses data to decide what content to create • How to create high quality, value driven content for kids • How the WEDS framework helps manage a large scale content operation • How COPPA guidelines and child safety shape kids content • How BabyBillion makes money despite the low CPMs of kids content • How they turned YouTube audiences into a direct to consumer business through their own app • How to build long term media IP instead of relying on viral videos Whether you're a creator, entrepreneur, media professional, or someone interested in YouTube growth , this conversation offers a behind the scenes look at how a modern media company can build a repeatable content engine and scale it to billions of views. Akshit Chaudhary is the Co Founder of BabyBillion , a kids media company that has built one of the world's most viewed YouTube channels. His approach combines data driven content strategy, operational systems, and a strong focus on creating safe, high quality content for children. He has helped build BabyBillion's content engine, expand its media IP, and develop new ways to monetize its global audience. Chapters: 00:00 - Intro 01:30 - How Did BabyBillion Reach 7.4B Views? 03:00 - Why Did They Name It BabyBillion? 04:40 - How Much Money Does Kids Content Make? 06:30 - The Formula Behind 7.4B YouTube Views 08:20 - The 2 YouTube Metrics They Obsess Over 10:00 - How BabyBillion Creates Viral Kids Content 15:40 - Does BabyBillion Use AI for Content? 16:50 - How They Measure Team Performance 20:00 - Why These 2 Videos Crossed 1 Billion Views 22:40 - Why BabyBillion Chose Real Kids Over Animation 26:00 - COPPA, Child Safety & Legal Risks 29:20 - How Akshit Started at BabyBillion 31:40 - The WEDS Model 33:30 - How BabyBillion Manages 80+ People 36:30 - The Principles Behind BabyBillion 37:30 - Why Kids Content Beat T-Series 38:35 - How BabyBillion Makes Money 40:00 - Why BabyBillion Built Its Own App 42:00 - COPPA Guidelines Every Kids Creator Should Know 46:20 - How Much Does a BabyBillion Video Cost? 51:55 - Why BabyBillion Doesn't Sell Merchandise 55:20 - How BabyBillion Works With Brands 58:00 - Why BabyBillion Is Different 01:02:00 - What To Do When Your Views Drop 01:05:25 - Akshit's Advice for Creators 01:08:00 - How BabyBillion's Founders Work Together 01:09:50 - How Brands Get Into BabyBillion Videos 01:13:30 - The Final Lesson In this episode, we discuss:About Akshit Chaudhary

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  The Creator Room

  IPL teams pay him to create content with Cricketers

  Aug 10, 20261h 19m

  Shubham Gaur, co-founder of 2 Sloggers, joins Bijay Gautam founder of LeverageX media, on The Creator Room to break down how sports creators are transforming the future of cricket media.From working with IPL franchises like Delhi Capitals and Lucknow Super Giants to building one of India's leading sports creator brands, Shubham shares the complete playbook behind creating fan-first content, building trust with cricketers like KL Rahul, and turning sports content into a sustainable business.In this episode, we discuss:-Why IPL franchises are investing heavily in creators-How sports creators build stronger fan engagement beyond broadcast rights-How Shubham built relationships with top cricketers and earned behind-the-scenes access-The business of sports content—from franchise retainers and brand deals to live events and sponsorships-Why being a genuine fan is a competitive advantage in the creator economy-How to build long-term IP instead of chasing viral content-Why consistency, process, and resilience matter more than short-term growthWhether you're a creator, entrepreneur, sports marketer, or a cricket fan, this conversation offers practical insights into building a business around content and where the future of sports media is headed.About Shubham GaurShubham Gaur is a content creator, actor, and the co-founder of 2 Sloggers, one of India's fastest-growing sports media platforms. Known for his fan-first approach to cricket content, he has worked with IPL franchises including Delhi Capitals and Lucknow Super Giants, collaborated with leading cricketers, and built multiple revenue streams through sports media, brand partnerships, and live experiences.Chapters:00:00 - Intro01:40 - Why IPL Teams Need Creators?05:20 - How I Became Friends with KL Rahul?08:30 - How I Entered the IPL?10:40 - The Cold DM That Worked11:40 - Why Cricketers Say Yes to My Videos15:00 - Rapid Fire17:59 - What Does an IPL Creator Actually Do?22:40 - What IPL Teams Actually Pay Me For23:50 - Why Fans Love Dressing Room Content26:30 - The Biggest Criticism I Faced31:10 - How Sports Creators Make Crores41:00 - Why Watching Cricket Abroad Is Better46:30 - How We Brainstorm with Players54:50 - The Ishan Kishan Story57:00 - The Formula Behind Every Viral Video58:40 - The 2 Sloggers Playbook01:03:00 - Who Really Runs 2 Sloggers?01:07:00 - How We Make Money Beyond IPL01:11:00 - Advice for Future Creators01:13:30 - One Final Lesson01:15:20 - Outro

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