The Creator Room

India's top 1% creators open up about what really works like never before.You will learn everything from - How they make money? - How they grew? - What they'd do differently? - The systems that actually scale.This isn't gossip. This isn't surface-level advice. This is the most transparent, business-first conversation about the creator economy in India.Every episode gives you the frameworks, breakdowns, and honest conversations you need to build a sustainable creator business.New episodes weekly.Welcome to Digitek Presents The Creator Room!

The Creator Room is a society podcast hosted by Unknown Host, with 35 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Creator Room, a society show with 35 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #34

  This Indian channel beat Mr Beast for 7 weeks straight

  Aug 12, 20261h 17m

  How did BabyBillion reach 7.4 billion monthly views and get more views than MrBeast for 7 consecutive weeks? In this episode of The Creator Room , Akshit Chaudhary, Co Founder of BabyBillion , joins Manish Pandey, Co Founder of BeerBiceps , and Bijay Gautam, Founder of LeverageX Media , to break down the data driven content strategy, systems, and business model behind one of the world's most viewed YouTube channels. From reverse engineering YouTube Shorts and obsessing over metrics like Swipe Through Rate (STR) and Average Percentage Viewed (APV) to building a scalable content production system, Akshit shares how BabyBillion turned billions of views into a sustainable media business. • How BabyBillion scaled to 7.4 billion monthly views • Why STR and APV matter more than simply chasing views • How BabyBillion uses data to decide what content to create • How to create high quality, value driven content for kids • How the WEDS framework helps manage a large scale content operation • How COPPA guidelines and child safety shape kids content • How BabyBillion makes money despite the low CPMs of kids content • How they turned YouTube audiences into a direct to consumer business through their own app • How to build long term media IP instead of relying on viral videos Whether you're a creator, entrepreneur, media professional, or someone interested in YouTube growth , this conversation offers a behind the scenes look at how a modern media company can build a repeatable content engine and scale it to billions of views. Akshit Chaudhary is the Co Founder of BabyBillion , a kids media company that has built one of the world's most viewed YouTube channels. His approach combines data driven content strategy, operational systems, and a strong focus on creating safe, high quality content for children. He has helped build BabyBillion's content engine, expand its media IP, and develop new ways to monetize its global audience. Chapters: 00:00 - Intro 01:30 - How Did BabyBillion Reach 7.4B Views? 03:00 - Why Did They Name It BabyBillion? 04:40 - How Much Money Does Kids Content Make? 06:30 - The Formula Behind 7.4B YouTube Views 08:20 - The 2 YouTube Metrics They Obsess Over 10:00 - How BabyBillion Creates Viral Kids Content 15:40 - Does BabyBillion Use AI for Content? 16:50 - How They Measure Team Performance 20:00 - Why These 2 Videos Crossed 1 Billion Views 22:40 - Why BabyBillion Chose Real Kids Over Animation 26:00 - COPPA, Child Safety & Legal Risks 29:20 - How Akshit Started at BabyBillion 31:40 - The WEDS Model 33:30 - How BabyBillion Manages 80+ People 36:30 - The Principles Behind BabyBillion 37:30 - Why Kids Content Beat T-Series 38:35 - How BabyBillion Makes Money 40:00 - Why BabyBillion Built Its Own App 42:00 - COPPA Guidelines Every Kids Creator Should Know 46:20 - How Much Does a BabyBillion Video Cost? 51:55 - Why BabyBillion Doesn't Sell Merchandise 55:20 - How BabyBillion Works With Brands 58:00 - Why BabyBillion Is Different 01:02:00 - What To Do When Your Views Drop 01:05:25 - Akshit's Advice for Creators 01:08:00 - How BabyBillion's Founders Work Together 01:09:50 - How Brands Get Into BabyBillion Videos 01:13:30 - The Final Lesson In this episode, we discuss:About Akshit Chaudhary

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  The Creator Room

  IPL teams pay him to create content with Cricketers

  Aug 10, 20261h 19m

  Shubham Gaur, co-founder of 2 Sloggers, joins Bijay Gautam founder of LeverageX media, on The Creator Room to break down how sports creators are transforming the future of cricket media.From working with IPL franchises like Delhi Capitals and Lucknow Super Giants to building one of India's leading sports creator brands, Shubham shares the complete playbook behind creating fan-first content, building trust with cricketers like KL Rahul, and turning sports content into a sustainable business.In this episode, we discuss:-Why IPL franchises are investing heavily in creators-How sports creators build stronger fan engagement beyond broadcast rights-How Shubham built relationships with top cricketers and earned behind-the-scenes access-The business of sports content—from franchise retainers and brand deals to live events and sponsorships-Why being a genuine fan is a competitive advantage in the creator economy-How to build long-term IP instead of chasing viral content-Why consistency, process, and resilience matter more than short-term growthWhether you're a creator, entrepreneur, sports marketer, or a cricket fan, this conversation offers practical insights into building a business around content and where the future of sports media is headed.About Shubham GaurShubham Gaur is a content creator, actor, and the co-founder of 2 Sloggers, one of India's fastest-growing sports media platforms. Known for his fan-first approach to cricket content, he has worked with IPL franchises including Delhi Capitals and Lucknow Super Giants, collaborated with leading cricketers, and built multiple revenue streams through sports media, brand partnerships, and live experiences.Chapters:00:00 - Intro01:40 - Why IPL Teams Need Creators?05:20 - How I Became Friends with KL Rahul?08:30 - How I Entered the IPL?10:40 - The Cold DM That Worked11:40 - Why Cricketers Say Yes to My Videos15:00 - Rapid Fire17:59 - What Does an IPL Creator Actually Do?22:40 - What IPL Teams Actually Pay Me For23:50 - Why Fans Love Dressing Room Content26:30 - The Biggest Criticism I Faced31:10 - How Sports Creators Make Crores41:00 - Why Watching Cricket Abroad Is Better46:30 - How We Brainstorm with Players54:50 - The Ishan Kishan Story57:00 - The Formula Behind Every Viral Video58:40 - The 2 Sloggers Playbook01:03:00 - Who Really Runs 2 Sloggers?01:07:00 - How We Make Money Beyond IPL01:11:00 - Advice for Future Creators01:13:30 - One Final Lesson01:15:20 - Outro

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  Episode #32

  Meet the strategist scaling content for India's top creators Ft. Aryan Anurag

  Aug 4, 202651 minS1

  Aryan Anurag is the co-founder of BingeLabs, India's largest founder personal branding company, specializing in short form content strategy and YouTube growth for creators and founders.In this episode of Digitek Presents: The Creator Room, Aryan Anurag breaks down his complete content strategy playbook: scaling a YouTube channel from zero to 400K subscribers, the 4-part framework for fixing retention, why personal branding requires real-life depth, and how BingeLabs runs a 100+ person remote-first content agency with zero office.He covers:- Why first principles thinking replaces the algorithm with the audience.- How to make viral reels? - How to extract winning content patterns by studying outlier videos in your niche.- The 3 elements every high-converting story needs to stand out.- Why smart, articulate people fail at content and how to fix it.- The fear, aspiration, and vulnerability framework behind every viral short form hook.If you're a founder or creator trying to build a personal brand through content strategy, or want to master short form storytelling and YouTube growth, this episode is for you.About Aryan AnuragAryan Anurag is the co-founder of BingeLabs, India's leading founder personal branding agency. A growth strategist, he helps top entrepreneurs and VCs build online distribution using first-principles thinking, pattern recognition, and authentic storytelling. Chapters -00:00 - Introduction01:15 - Forget the Algorithm, Study This Instead03:20 - The Second Rule Nobody Follows03:50 - 6 Traits of Viral Creators06:50 - The 3-Part Story Formula That Works08:00 - Why Most Creators Quit Too Soon11:00 - Who Should Never Make Content14:00 - Inside the Real Content Process17:00 - Finding Viral Patterns Before Anyone Else19:40 - The Hook Formula Behind Viral Videos24:30 - The Emotions That Make You Click30:10 - Why Your Retention Keeps Dropping33:00 - What Your Audience Really Wants36:50 - The Dead Trend Killing Your Reach38:40 - The Pacing Secret Behind Viral Cuts40:00 - How BingeLabs Runs Client Calls43:10 - Inside a 100+ Person Content Team45:10 - Judging Employees Without an Office47:20 - Rapid Fire With Aryan Anurag49:00 - Digitek Gear Reveal

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  The Creator Room

  How This Creator From Faridabad Shot a Hit Series in His Own Village| Ft. Rishabh Shukla

  Jul 24, 20261 hour

  Actor and content creator Rishabh Shukla isn't just making viral skits he's leveraging the power of short-form content to redefine his journey as a serious actor and creator.In this episode, Rishabh sits down to break down the real business of content creation, micro-dramas, and transitioning from traditional audition struggles to building his own creative empire.They break down:- How micro-dramas are reshaping creator storytelling and content?- His journey from Rs 5k ad shoots to full-scale IP production.- Why delegating and collaborating helps creators scale faster?- The realistic revenue splits across brand deals and platforms.- How creators can transition into OTT and main-lead roles.If you're an aspiring actor, a digital creator, or someone navigating the evolving creator economy, this episode offers a practical, honest playbook on building a sustainable creative career.About Rishabh ShuklaRishabh Shukla is a dynamic actor and digital content creator known for his engaging storytelling and viral comedy skits. Starting his career in traditional acting and commercials, Rishabh transitioned into digital creation, building a massive audience across Instagram and YouTube. Under Rishabh Shukla Creations, he continues to experiment with micro-dramas and long-form storytelling, proving that creators can pave their own path in the entertainment industry.Chapters:00:00 - Intro01:15 - The Shocking Pay Gap Between Actors And Creators02:32 - Rishabh's First Brand Deal Revealed04:10 - Zero Work For Months04:50 - The Job That Saved Him06:00 - How He Made Bad Baaja Baaraat12:40 - Budget Of Bad Baaja Baaraat ₹3 Lakhs 14 Million Views14:00 - The Hit Drama Formula17:50 - Real Life Of Creators23:00 - How Creators Scale Talent25:20 - Why He Rebranded Himself27:45 - Lessons From 900 Reels32:20 - Making Of Ek Barber36:30 - How Much Rishabh Shukla Earns40:30 - Aryan Kalvin's Views Vs Brand Value46:40 - Why Brands Pay More Than Films48:20 - The Audience He'll Never Leave57:40 - His Advice For Every Creator

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  The Creator Room

  Neha Nagar Reveals Her Monthly Income & What Top Finance Creators Earn

  Jul 20, 20261h 16m

  In this episode, one of the top finance creators, Neha Nagar and Deepak Bhati from DigiWhistle reveal their entire business architecture. They break down how they build highly engaging financial content, scale digital brands, secure diverse revenue streams, and navigate the rapidly shifting landscape of personal finance and investments in India.They break down:- The exact roadmap to build a highly profitable personal finance brand.- How to simplify complex tax, investing, and money laws for viewers.- The best strategies to collaborate with top financial institutions.- Why creating trusted content is the most valuable asset today.- How to turn views and viral content into sustainable businesses.About Neha Nagar and Deepak BhatiNeha Nagar is an Indian finance creator and entrepreneur known for making personal finance, taxation, stock markets, and investing easy to understand through short, relatable content. She is also the founder of TaxationHelp.in and is widely recognized as one of India’s early finfluencers. She is married to Deepak Bhati who is a Chartered Accountant (CA) and the co-founder of Digiwhistle, a creator management agency in India. Chapters:00:00 - Trailer01:23 - The beginning of Neha & Digiwhistle's partnership07:04 - How nano-creators should position themselves08:52 - How Digiwhistle negotiates Neha's brand deals15:11 - Who makes the final call on brand deals: Neha or Deepak?19:31 - The era of Instagram TV (IGTV)20:20 - Do finance creators make the most money?21:29 - What is CPV & why does it matter?28:50 - How brands measure the success of Instagram Reels31:33 - Facing the worst phase in content creation44:06 - Neha's highest-earning month revealed44:31 - How much revenue does Digiwhistle generate?50:45 - The secret sauce: What works for Neha's audience54:35 - Dealing with financial liabilities as a creator57:58 - Is insurance actually beneficial?1:02:06 - How finance creators build diverse businesses1:06:31 - Final advice for aspiring creators1:13:11 - Digitek Outro & Integration

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