Episode #188
The Placemaker: How Centennial's Paul Kurzawa Is Betting Big on Malls
The Crexi Podcast connects commercial real estate (CRE) professionals with industry insights built for smart decision-making, exploring the latest trends, innovations, and opportunities shaping commercial real estate — because knowledge should move at the speed of ambition, and every conversation should empower professionals to act with greater clarity and confidence. Centennial's Paul Kurzawa on his career through Westfield, Caruso, and DreamWorks, his retail placemaking philosophy, and where shopping centers are headed next. In this episode, host Shanti Ryle sits down with Paul Kurzawa, newly appointed CEO of Centennial, to trace his 25-year career from an entry-level mall marketing job in Sydney to leading a top retail real estate platform. Paul shares stories from his years at Westfield, Caruso, and DreamWorks Animation, including building the studio's immersive "Dream Play" entertainment centers. They also discuss why retail didn't die despite predictions, how the pandemic reinvigorated the industry, and Centennial's 20-month turnaround of Annapolis Mall. Paul and Shanti explore AI's growing role in retail real estate, Gen Z's love of malls, and his vision for shopping destinations a decade from now. Paul's closing advice: stay curious. 00:00 Introduction to The Crexi Podcast 01:00 Guest Introduction: Paul Kurzawa 03:00 Early Career at Lendlease in Australia 05:00 Moving to the US and Fashion Valley 07:00 Career Lessons and Early Hard Work 10:00 Westfield Years and "Cash Is King" 14:00 Century City Redevelopment and Dining Terrace 16:00 Meeting Rick Caruso and Placemaking Philosophy 19:00 Pivot to DreamWorks Animation 22:00 Building Immersive Entertainment Experiences 27:00 E-Commerce, "Retail Is Dead," and the Pandemic Rebound 33:00 Joining Centennial and Becoming CEO 39:00 Retail Market Trends and Consumer Sentiment 43:00 Case Study: The Annapolis Mall Turnaround 45:00 Gen Z, Site Selection, and Tenant Strategy 50:00 Department Stores as Anchors, Reimagined 54:00 AI's Growing Role in Retail Real Estate 01:04:00 Vision for the Future of Shopping Centers 01:08:00 Final Advice: Stay Curious 01:09:00 Conclusion and Contact Information Like this? Hop on over to our blog to check out the latest CRE hot tips and insights: https://bit.ly/3TAD75S Subscribe and receive the latest in CRE from Crexi: https://www.youtube.com/c/CREXi?sub_c[...](https://www.youtube.com/c/CREXi?sub_confirmation=1) Follow Crexi: Website: https://bit.ly/3TAD75S Instagram: https://bit.ly/3SxVtDk Facebook: https://bit.ly/3DppaSH Twitter: https://bit.ly/3D1Qe91 Linkedin: https://bit.ly/3zcDMCh About Paul Kurzawa: Paul Kurzawa is the newly appointed CEO of Centennial, where he leads the company's national portfolio of retail and mixed-use destinations. With 25+ years across lifestyle, open-air, and enclosed retail, he specializes in redevelopment, placemaking, and community-centered development. He previously held leadership roles at CenterCal Properties, The Blackstone Group, Westfield, Caruso, DreamWorks Animation, and Equity Office Properties, with landmark projects including the $660 million Willis Tower redevelopment, The Americana at Brand, and Westfield Century City. Paul began his career in Sydney with Lendlease before relocating to the U.S. in 1996. Paul can be found on LinkedIn, and Centennial online at centennialrec.com. About Crexi: Crexi is reimagining commercial real estate with an AI-powered platform built to deliver smarter, more efficient solutions at every stage of the deal lifecycle — from real-time market insights with Crexi Intelligence, to property marketing and deal management via Crexi PRO, to transparent, time-bound bidding with Crexi Auction. To date, Crexi has facilitated over $1 trillion in transactions, 8.6 billion square feet leased, and supports more than 2.5 million monthly active users. For show notes, past guests, and more CRE content, please check out Crexi’s blog . Looking to stay ahead in commercial real estate? Visit Crexi to explore properties, analyze markets, and connect with opportunities nationwide. Follow Crexi: https://www.crexi.com/ https://www.crexi.com/instagram https://www.crexi.com/facebook https://www.crexi.com/twitter https://www.crexi.com/linkedin https://www.youtube.com/crexi About Crexi: Crexi is reimagining commercial real estate with an AI-powered platform built to deliver smarter, more efficient solutions at every stage of the deal lifecycle. From real-time data and market insights with Crexi Intelligence, to targeted property marketing and seamless deal management through Crexi PRO, and a transparent, time-bound bidding experience with Crexi Auction— Crexi enables users to evaluate opportunities, maximize exposure, and close with speed and confidence. To date, Crexi has subsidized over $2.74 trillion in property value, 26 billion square feet listed, and supports a growing community of more than 23 million yearly users.

