The Crisis Beat

Listen up, corporate North America! A crisis is the win-or-lose moment for every business, where one misstep can undo decades of goodwill. Where one wrong statement can end relationships and revenue. The Crisis Beat Podcast is an exploration of the dynamic world of corporate crisis communications. Join us as we explore the corporate wins and losses in this arena, and dig deep into the best practices, tools, tactics, and tricks that business leaders need to know. Join hosts Dr. Mark Crowther and Mr. Brady Wood as they dive into recent news making events, discussing what's done well and what's done terribly bad as corporate leaders in crisis face the world. Dr. Mark Crowther is Chair of Medicine at McMaster University. Mr. Brady Wood is a consultant, business owner, and public relations professional. Together they work ...The Crisis Beat! Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener nor

The Crisis Beat is a business podcast hosted by Brady Wood, with 31 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Brady Wood hosts The Crisis Beat, a business show with 31 episodes published.

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  Episode #31

  EPISODE 31: Trust and Grievance

  Jun 3, 202533 minS1

  <p>Episode 31: Trust and Grievance </p><p>Crisis Beat Podcast – March 23, 2025</p><p>Hosts: Brady Wood & Dr. Mark Crowther</p><br><p>In this episode, PR strategist Brady Wood and Dr. Mark Crowther, Chair of Medicine at McMaster University, unpack the headline findings from the 2025 Edelman Trust Barometer—a report that reveals a deepening global “crisis of grievance.”</p><br><p>Main Event: The 2025 Edelman Trust Barometer – A Global Crisis of Grievance</p><p>Now in its 25th year, Edelman’s annual trust survey captures growing public disillusionment with governments, businesses, media, and NGOs. The 2025 edition shines a light on rising resentment...

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  Episode #30

  EPISODE 30: Hospital Crisis Communications

  May 14, 202555 minS1

  <p>Episode 30: Hospital Crisis Communications</p><p>Crisis Beat Podcast – February 9, 2025</p><p>Hosts: Brady Wood & Dr. Mark Crowther</p><p>In this episode, Brady Wood—PR professional and former hospital leader—and Dr. Mark Crowther, Chair of Medicine at McMaster, take listeners inside the high-stakes world of hospital crisis communications. Drawing from Brady’s firsthand experiences, they break down how hospitals manage public relations during emergencies, navigate sensitive messaging, and maintain public trust under pressure. </p><p>They also discussed multiple news story’s, such as the drama with Blake Lively and Justin Baldoni, Megan Markle, plane malfunction at Pearson Ai...

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  Episode #29

  EPISODE 29: Wildfire PR

  Mar 5, 202541 minS1

  <p>Episode 29: LA Wildfires Crisis – Crisis Beat Podcast – January 26, 2025</p><p>Hosts: Brady Wood (PR Pro and Business Owner) & Dr. Mark Crowther (Chair of Medicine, McMaster)</p><p>News & Updates</p><p>Here’s what’s new in the news!</p>Rebranding Fossils from ChinaJustin Baldoni/Blake LivelySam AltmanDrake's Defamation LawsuitRoger TelecomMegan & Harry<p>Main Event: Case Study – LA Wildfires Crisis</p><p>The Wildfires Erupt: On January 7, 2025, the Palisades Fire broke out, followed by the Eaton Fire. Los Angeles residents faced immense danger as these fires spread quickly.</p><p>Key Events:</p>Mayor Karen Bass’s Absence: Bass was in Ghana...

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  Episode #28

  EPISODE 28: 2024 In Review

  Feb 23, 202544 minS1

  <p>Episode 28: 2024 in Review- </p><p>Crisis Beat Podcast – January 6, 2025</p><p>Hosts: Brady Wood (PR Pro and Business Owner) & Dr. Mark Crowther (Chair of Medicine, McMaster)</p><br><p>Here’s some of the topic we discussed throughout the 2024 Review!</p>United States election Possible provincial and federal election for CanadaElon Musk and his multiple crisis, involvement in US public affairs, SpaceX throughout the year, etc The possible terrorist attack involving cyber truckBoeing aircraft’s Plane crashesDrake and kendrick Lamar, Drake suing,Ryan Reynold and Blake Lively, lawsuit, suing Justin Baldoni, new movie, New Year Times, etc All the worst human...

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  Episode #27

  EPISODE 27: Jaguar Rebrand

  Feb 7, 202542 minS1

  <p>Episode 27: Jaguar’s Rebrand Crisis – Crisis Beat Podcast – December 15, 2024</p><p>Hosts: Brady Wood (PR Pro and Business Owner) & Dr. Mark Crowther (Chair of Medicine, McMaster)</p><br><p>News & Updates</p><p>Here’s what’s new in the news!</p>Boeing: The company is slowly restarting production after a labor strike, with no major PR disasters in the last few weeks, but still facing challenges.Royal Family: Prince Harry and Meghan Markle have decided to scale back on joint appearances, sparking rumors about their relationship.Jay-Z & Diddy: Jay-Z strongly denies recent allegations involving a 13-year-old, describing them as a "blac...

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