The Cult Your Brand Podcast

The Cult Your Brand Podcast is about the art and science of changing minds, building cultures and nurturing loyalty. In a time when people care more about reasons to hate one another, we talk with the people who specialize in reasons to love, people with a track record of creativity. We hear their stories. We learn from the struggles they faced, the obstacles they overcame, the so-called "solutions" they tried that failed, and ultimately the winning behaviors we can emulate.

The Cult Your Brand Podcast is a business podcast hosted by Jack Heald, with 10 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jack Heald hosts The Cult Your Brand Podcast, a business show with 10 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #8

  010 - Crafting Meaning: Jeff Sexton on Branding & the Human Need for Story

  Jun 9, 202553 minS0

  <p><b>DESCRIPTION</b></p><p>Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection.</p><p><b>BIG IDEA</b></p><p>Jeff unpacks how children’s squabbles reveal the essence of narrative control—shifting the beginning of a story to change its meaning—and connects thi...

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  Episode #9

  009 - Craig Arthur: from Professional Gambler to Branding Wizard

  Dec 6, 20231h 26mS0

  <p>Have you ever wondered about the psychology of successful brands? Branding wizard Craig Arthur explains. <br/><br/>Craig explains how he got there, from being riveted by the book 'You Don't Have to Be Born Brilliant' to birthing a unique concept and refining it over time. We discuss how emotional connections and psychological triggers are the backbone of successful branding. We discuss the dynamics of family-oriented partnerships and the importance of a robust company culture. <br/><br/>(And we take a brief detour down memory lane to recall our mutual experiences of Wizard Academy.) <br/><br/>Craig shares his...

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  Episode #6

  008-Matthew Burns: How Do You Build Trust Before the Sale?

  Sep 11, 20231h 3mS0

  <p>You've been told you must build trust and credibility to grow your business, right? And that the key to building your business is to bombard potential customers with irresistible offers. <br/><br/>But you've done that. Turns out, they resist your offers, trust you less and you feel like a jerk.<br/><br/>There's got to be a better way, right?<br/><br/>Matthew Burns has that solution: create trust before the sale. <br/><br/>Matthew explains how to do that, as well as:</p>How to turn your weaknesses into a marketing advantageWhy authenticity is essential to both bu...

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  Episode #7

  007 - Matt Armstrong - How "Mr. Accountability" lost 200lbs Making One Tiny Decision

  Oct 22, 201940 minS1

  <p>Matt Armstrong was miserable. He weighed over 400 pounds. Everything he did required more energy than he had. His world shrank to the distances he could walk - which wasn't much. <br/><br/>Then one day, he made one tiny decision. And it changed literally everything in his life. Losing over 200 pounds in just over 2 years is only part of his remarkable story of transformation.<br/><br/><b>Guest</b>: Matt Armstrong<br/><b>Twitter</b>: @theaccountabil4<br/><b>Website</b>: The Diet Fix </p> Learn how to Cult Your Brand. Who are these Wizard of Ads people and what a...

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  Episode #6

  006 - Michelle Cirocco: Real Transformation From Prison to C-Suite:

  Oct 9, 201949 minS1

  <p>The judge gave her the maximum prison sentence "because she knew right from wrong." That's when <b>Michelle Cirocco</b> began her personal transformation. From the bottom in prison, Michelle has risen to the C-Suite in one of the most innovative - and healthy - corporate cultures in America.</p><p>How did she do it? And how can we transform our own personal, corporate and civic cultures into what we really want them to be?</p><p>Well, we could start by listening to people like Michelle Cirocco. </p><p><b>Host</b>: Jack Heald<br/><b>Guest</b...

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