The Cultivating Tradition Podcast

How do Chinese medicine practitioners actually think and talk about their medicine? Hear the leading minds in Chinese medicine in the Western world discuss the most important issues facing this great tradition and its transition into the modern world.A podcast initiative of the British Acupuncture Council.

The Cultivating Tradition Podcast is a health podcast hosted by The British Acupuncture Council, with 16 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

The British Acupuncture Council hosts The Cultivating Tradition Podcast, a health show with 16 episodes published.

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  Episode #4

  If you study Chinese medicine properly, it is going to change the way you feel about everything!

  Aug 12, 202633 minS3

  "What comes through your door you may never see in a book, and what you see in a book may never come through your door." – Paul Johnson FBAcC Every now and then a conversation comes along that captures what it's really like to become an acupuncturist. In this beautifully honest episode of Cultivating Tradition, experienced practitioner and teacher Paul Johnson reflects on more than 25 years in practice, why studying acupuncture is one of the hardest things you'll ever do, why it's also one of the most rewarding, and how the journey never really ends. Paul's reflections beautifully illustrate why becoming an acupuncturist is about so much more than learning theory. It takes time to absorb the medicine , develop practical skills, refine your touch, and learn to understand the person in front of you—not just the condition described in a textbook. That depth of learning is why accredited, degree-level acupuncture courses are designed to give students the time, support and clinical experience needed to grow into safe, confident and compassionate practitioners. It's a journey that simply can't be rushed. Whether you're thinking about studying acupuncture, are just beginning your training, or have been in practice for decades, this is a conversation that will leave you inspired. Watch or listen now. Considering studying acupuncture? The British Acupuncture Accreditation Board (BAAB) accredits degree-level acupuncture courses that meet the highest standards of education and professional training in the UK. Explore accredited colleges and discover where your own journey could begin. #StudyAcupuncture #Acupuncture #ChineseMedicine #HealthcareCareers #NaturalHealthcare #BAAB #BAcC #CareerChange

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  Episode #3

  Preserving knowledge, inspiring practice, shaping the future – UK Chinese Medicine journals

  Jul 1, 20261h 11mS3

  What role do academic journals play in shaping the future of Traditional East Asian Medicine? Why do they matter to practitioners, researchers and, ultimately, our patients? In this unique and fascinating conference panel discussion, editors from some of the profession’s leading journals share the stage together — a rare opportunity to hear these voices in conversation at the same time. Bringing together perspectives from different publications, traditions and editorial approaches, they explore the challenges and opportunities facing academic publishing today. From peer review and research quality to AI, digital publishing and the future of print, they offer an honest, behind-the-scenes look at what it takes to bring trusted knowledge into the hands of practitioners. More importantly, the conversation highlights how journals do far more than publish articles. They preserve clinical wisdom, encourage innovation, strengthen professional identity, inspire new authors, and provide a platform for sharing the evidence, ideas and experiences that help Traditional East Asian Medicine continue to evolve. Whether you’re an experienced practitioner, a researcher, a student, or someone who’s never considered writing for a journal, this discussion is an inspiring reminder that every published article helps build the profession’s collective knowledge and raises its profile on the world stage. Featuring: Chaired by Daniel Maxwell MBAcC MRCHM – Journal of Chinese Medicine Dr Mike Cummings – Acupuncture in Medicine (British Medical Acupuncture Society) Jasmine Uddin FBAcC – European Journal of Oriental Medicine (BAcC) Wu Di PhD MBAcC – Association of Traditional Chinese Medicine Journal Steve Woodley MBAcC MRCHM – Register of Chinese Herbal Medicine Journal If you’ve ever wondered how knowledge becomes evidence, how ideas become published, or why professional journals remain as important as ever in the age of AI, this is a conversation well worth watching. #ChineseMedicine #Acupuncture #TraditionalEastAsianMedicine #Research #Podcast #ProfessionalDevelopment

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  Episode #2

  Susan Woodhead: Being humbled to stand in the long, long line that goes back thousands of years.

  Apr 15, 202629 minS3

  <p>Susan Woodhead: Being humbled to stand in the long, long line that goes back thousands of years. </p><p> </p><p>Alex sat down with one of our wonderful founding members, and fellow, Susan Woodhead to record a brilliant edition of the Cultivating Traditions podcast.</p><p>Susan has been a practitioner since 1984 since qualifying from Lemington Spa as a Five Element practitioner. I love her statement: it is a privilege to be with people, to witness and never judge them. She is super passionate about the profession and has worked with many practitioners over her fifteen years on th...

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  Episode #1

  What does it really take to grow a profession—across borders, cultures, and generations?

  Mar 25, 202623 minS3

  <p>In this episode, we sit down with ETCMA Susan Evans MBAcC, Vice Chair of the Executive Committee and newly elected President Ricardo Teixeira to explore the quiet but powerful work shaping the future of Chinese medicine in Europe.</p><p>From its role as a unifying hub for 30 organisations, to the behind-the-scenes collaboration that strengthens advocacy, education, and professional standards, this conversation reveals why “together we are stronger” is more than just a tagline—it’s a necessity.</p><p>We reflect on the successes of initiatives like the Future Leaders Project, the importance of finding a collective voice for thou...

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  Episode #5

  Cultivating Traditions: The vital role of training in acupuncture excellence. How education and professional standards shape trustworthy and collaborative holistic care with Colette Assor FMBAcC

  Nov 14, 202518 minS2

  <p>In this special Cultivating Tradition podcast episode, BAcC CEO, Alex Jacobs sits down with Colette Assor (first recorded in February 2025), a fellow of the British Acupuncture Council, who has dedicated over 25 years to advancing acupuncture as a trusted, evidence-based profession. Colette shares her journey — from her early training in traditional Chinese medicine to becoming a passionate advocate for integrated healthcare, where acupuncture works hand-in-hand with conventional medicine to support patients’ physical and emotional wellbeing. </p><p>Together, we explore how acupuncture is making a real difference — in mental health, fertility care, menopause management, and beyond — and why regulation, education, and profess...

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