The Curiosity Current: A Market Research Podcast

Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.

The Curiosity Current: A Market Research Podcast is a business podcast hosted by AYTM, with 74 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

AYTM hosts The Curiosity Current: A Market Research Podcast, a business show with 74 episodes published.

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  Episode #72

  AI cannot replicate the research journey with Tom Rich

  Aug 18, 202633 min

  Technology is changing the pace of research but the core of understanding people remains a human task. Tom Rich shares his perspective as a self-described carbon-based qualitative researcher. He explains why artificial intelligence serves as a sophisticated probability calculator rather than a source of wisdom. He also reveals how moral frameworks and techniques borrowed from the world of psychics help uncover what people truly value. Tom highlights why the journey of research matters more than just the end deliverable for brand strategy.

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  Episode #71

  Why business constraints spark the most exciting innovation with Andrew Embry

  Aug 11, 202627 min

  Andrew Embry of Eli Lilly explains how to innovate when the walls feel small. He shares how his team uses synthetic respondents to move faster and why regulatory boundaries actually fuel creativity. The importance of change management and the need for researchers to get in the mud with the business comes out through this conversation. Andrew highlights why human judgment remains the most valuable asset for insights professionals in a world of increasing automation and provides a framework for building trust and delivering tangible results.

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  Episode #70

  Re-learning the audience in an age of distrust with Martin Eichholz and Katie Buckley

  Aug 4, 202656 min

  Examine the tension between AI automation and the need for human closeness in consumer insights. Martin and Katie, Managing Partners at Basis Research, share why businesses return to custom models for strategic decisions and how brands can deal with a growing culture of consumer distrust. They address the potential gap in junior researcher development as technology absorbs entry-level tasks and why mentoring matters more than ever for the next generation of strategists.

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  Episode #69

  Why your research needs a “thinking cave” with Sarah Kling

  Jul 28, 202648 min

  Sarah Kling from Amazon explains how her team uses generative AI to scale global insights without losing the human touch. She highlights how she went from initial skepticism to using internal tools for massive data sets. The conversation covers the necessity of human rigor to prevent hallucinations and explains why the thinking cave is essential for quality. Sarah also details the evolving nature of consumer privacy and describes what the next phase of interlinked enterprise workflows might look like for the industry.

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  Episode #68

  Data quality is not a filter, it's a discipline

  Jul 21, 202621 min

  Data quality is often treated as a checkbox, but the impact of bad data reaches far across an organization. Insights teams must move from accepting claims to demanding proof. The hosts discuss the hidden costs of poor quality, including the erosion of stakeholder trust and slowed decision velocity. By explaining a framework centered on prevention and proof, they show how the industry can move toward a more disciplined approach where transparency becomes the primary buying criterion for research partners.

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