The Curious Creative

Join host Mike Kepka a.k.a. The Curious Create on an episodic journey with emerging businesses and marketing leaders as they uncover the hidden gems behind video strategies and analytics that propel brands to new heights.

The Curious Creative is a business podcast hosted by Kepka House, with 23 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Kepka House hosts The Curious Creative, a business show with 23 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #23

  Tim Jarvis: The ACDC Funnel and the Science of Video ROI

  May 5, 202635 minS0

  <p>In this episode, Mike Kepka kicks off an educational mini-series with his data analytics and video tracking partner, Tim Jarvis —founder of Film and Content— to demystify why most video marketing fails to see a return on investment. Together, they break down the ACDC Funnel (Awareness, Consideration, Decision), a strategy designed to guide viewers through a meaningful buyer's journey rather than just crossing your fingers for a viral hit. Tim shares how he helped one nonprofit turn an organic video into a campaign that raised tens of millions of pounds by leveraging retargeting and data-driven optimization. They discuss moving past...

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  Episode #22

  Sean Stipp: Visual Evidence and the Future of Trust in Journalism

  Feb 17, 202625 minS0

  <p>In this episode, Mike Kepka sits down with Sean Stipp, 3× Mid-Atlantic Emmy Award-winning visual journalist and Director of Visuals at TribLive, to explore the critical role of professional storytelling in an age of misinformation. From managing a newsroom that generates 50 million monthly clicks to navigating the ethics of AI, Sean shares why authentic, vetted "visual evidence" is the ultimate currency for building community trust. They discuss the delicate balance of leveraging high-traffic sports coverage to fund deep-dive investigative projects, the evolving technology behind modern photojournalism, and why "bad audio" is the one thing no audience will tolerate. Whether it's fl...

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  Episode #21

  Seth Graye: Cracking the Code on Video Data and ROI

  Jan 6, 202628 minS0

  <p>In this episode, Mike Kepka sits down with Seth Graye —VP of Business, Operation, and Technology at Mainstream Video Productions— to dive into the "nuts and bolts" of how data transforms video from a creative gamble into a measurable success. Seth shares how he moved from the world of high-stakes cemetery sales to mastering the metrics behind video funnels, proving that while creative can be nebulous, numbers never lie. They break down the mechanics of a real-world LinkedIn campaign, discussing how to funnel an audience of millions down to high-intent leads and why changing just one variable at a time...

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  Episode #20

  Beth Klepper: How to Stop Being a "Frivolous Marketing Tool"

  Dec 16, 202537 minS0

  <p>In this episode, Mike Kepka sits down with Beth Klepper—founder of Mainstream Video Productions, based in Littleton, Colorado—to discuss how she transformed her business from straightforward production to a results-oriented approach to video content. Beth shares her journey of overcoming the "frivolous marketing tool" perception of video , emphasizing that one video cannot possibly do all things: awareness, consideration, and decision. They dive into why the ACDC (Awareness, Consideration, Decision) strategy is the key to proving ROI for clients. Beth details how running her own ACDC campaign revealed the critical importance of the hook in awareness content , and how...

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  Episode #19

  Nick Szpara: How to Pivot from "Gun for Hire" to Strategic Video Partner

  Nov 18, 202520 minS0

  <p>In this episode, Mike Kepka sits down with Nick Szpara—National Sports Emmy winner and owner of Freedom Digital Media—to discuss the pivotal shift from traditional video production to results-based video strategy. Nick shares his journey of moving beyond one-off projects and "sending videos into the ether" to leveraging data and advanced tracking to quantify return on investment (ROI) for clients. They roleplay a pitch for a union recruiting video, breaking down how a single three-day shoot can be turned into a full-scale, multi-stage campaign (Awareness, Consideration, Decision) that dramatically increases conversions for apprenticeship programs and other corporate need...

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