
The Customer UnSuccess Podcast
How To Win Over The C‑Suite and Turn Champions Into Heroes w/ Rachel Provan CEO of Provan Success
<p>We explore how to build customer success from scratch and make it visible to executives by speaking in outcomes, not activities. We lean on psychology to drive adoption, create champions, and pre‑pave ethical expansions while AI takes the busywork.<br/><br/>• CS built in stages with outcome targets appropriate to company maturity<br/>• Why executives don’t “get” CS and how to lead with numbers and loss avoidance<br/>• Hyperbolic discounting and presenting near‑term impact to secure support<br/>• Onboarding that triggers dopamine via tiny steps and quick wins<br/>• Make champions the hero by tying work to promotions and vi...






