The CustomerX Files with Alison Bukowski

The CustomerX Files is a twist on the traditional podcast where we talk about all things customer marketing, advocacy, and experience. We're bringing you candid conversations with thought leaders that bring our community closer... and then follow it up with an open invitation for all of us to continue the conversation. We're opening up the vault and pulling out the CustomerX Files!

The CustomerX Files with Alison Bukowski is a business podcast hosted by Alison Bukowski, with 26 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Alison Bukowski hosts The CustomerX Files with Alison Bukowski, a business show with 26 episodes published.

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  The CustomerX Files with Alison Bukowski

  The Global Customer Advocacy Divide

  May 20, 202646 minS0

  <p>In this special global edition of The Customer X-Files, Alison Bukowski sits down with Paris-based customer success strategist, Allison Adelise, for a candid conversation about what global customer advocacy looks like beyond the United States. Together, they unpack the cultural, operational, and emotional differences shaping customer success and advocacy programs across France, EMEA, and the U.S. — from why trust moves slower in Europe, to why incentives can actually damage credibility, to how AI may help scale programs while simultaneously flattening authenticity.<br>The episode explores the evolving maturity of customer success in France, the blurred lines between support an...

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  The CustomerX Files with Alison Bukowski

  Customer Community in an AI-Driven World | CMA Podcast

  Apr 6, 20261h 4mS0

  <p>On this episode of The Customer X-Files, Alison Bukowski sits down with Jeni Asaba to explore the evolving role of customer communities in an AI-driven world.<br>As AI reshapes how we access information, a critical question emerges: Are customer communities becoming obsolete—or more essential than ever?</p><p><br>This conversation challenges the outdated notion that community is just a “forum” or content hub. Instead, Alison and Jeni reframe community as a living ecosystem of human connection, trust, and shared experience—one that fuels customer advocacy, drives retention, and creates real business impact.<br>They unpack:</p>Why most “...

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  The CustomerX Files with Alison Bukowski

  Intersection of Quality in Relationships & Data | CMA Podcast

  Mar 25, 202634 minS0

  <p>Featured Guest: Maria Sturgeon</p><p>In this episode of The CustomerX Files, Alison is joined by Maria Sturgeon, the Head of Customer Reference Programs at Stripe for a deep dive into how quality relationships and data intersect to drive success in customer advocacy ad reference programs.</p><p>Maria is well known in the CMA industry for her collaborative approach to customer advocacy and sales acceleration. She and Alison chat about the ways to best establish a foundation of trust with stakeholders when new to a role or organization and just how critical the data within an organization i...

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  The CustomerX Files with Alison Bukowski

  Story Telling and Customer-Led Growth | CMA Podcast

  Mar 25, 202656 minS0

  <p>On this episode of The CustomerX Files, Alison is joined by award-winning CX professional, Christina Garnett. In this powerful episode, Alison and Christina explore the intersection of storytelling and customer-led growth — two strategic practices that are reshaping how modern organizations engage audiences, deepen loyalty, and drive sustainable business success. While growth strategies and metrics often dominate go-to-market conversations, this episode focuses on the human and narrative side of growth: how the stories customers tell and how brands listen can be a force multiplier for retention, advocacy, and revenue.</p><p>At its core, customer-led growth is an approach that puts t...

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  The CustomerX Files with Alison Bukowski

  Branding isn't BS | CMA Podcast

  Mar 18, 202655 minS0

  <p>Featured Guest: Christina Garnett</p><p>About this Episode</p><p>In this episode of The CustomerX Files, Alison sits down with Christina Garnett, a community-building and brand strategy powerhouse, an expert in turning customer voices into business-driving gold. Christina and Alison discuss why the real key to brand success isn’t just better marketing—it’s putting the voice of your customer at the heart of everything you do. This isn’t just a branding session—it’s a playbook for making your customers your loudest and most trusted voice in the room.</p><p>Why B2B Marketing Ma...

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