
The CX and Culture Connection Podcast with Host Matt Egol of JourneySpark Consultants
Beyond Break-Fix: Building CX Through Culture
Customer experience is often treated as a technology initiative, but the deeper challenge is organizational: creating a shared mission, aligning leaders, and turning customer-centric principles into consistent behaviors. Matt Egol and Jeannie Walters discuss how organizations can move from reactive CX and break-fix thinking toward a more proactive approach grounded in mission, emotion, culture, and business outcomes. They explore what customers should feel, why journey maps often miss the customer's actual perspective, and how leaders can build the behaviors and cultural commitment needed to sustain customer experience over time. Listen on Spotify. https://open.spotify.com/show/2OKVpTrPgHPnSw2WeZWJpM?si=-1nDvG10QuGSnoxYfsRmUQ Follow for new episodes.

