The CX Cast

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.

The CX Cast is a news podcast hosted by Forrester, with 100 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Forrester hosts The CX Cast, a news show with 100 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The CX Cast

  461: Practitioner Stories: How Michelle Samuel Built Momentum in Her First Year at Nationwide

  Aug 20, 202623 min

  Many organizations collect customer feedback. Far fewer consistently turn it into action and measurable business results. Angelina Gennis speaks with Michelle Samuel, Chief Customer Officer at Nationwide, about building a customer-driven operating model inside a 100-year-old mutual company. Michelle shares how her first 90 days focused on listening, alignment, and capability assessment, and how those insights led to a simple but scalable CX framework: Listen. Act. Monitor. They cover: How to move from customer-focused activity to customer-driven impact How to prioritize journeys that create the greatest customer and business value The role of associate empowerment in delivering exceptional customer experience (CX) Lessons from scaling CX across both B2C and partner-led business models How to connect CX measurement to loyalty, retention, and growth outcomes

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  The CX Cast

  460: CX Cast Replay – How Fujitsu Europe Scaled CX Transformation

  Aug 13, 202647 min

  This week on the CX Cast we dig into our archives to bring you an episode that's stood the test of time. Fujitsu is a global B2B technology and services company, and Europe is its largest region outside of Japan. To double down on customer centricity, Fujitsu Europe focused on four success factors: Blending CX expertise with business inputs and creating clear CX accountability across countries Proving the value of CX to leaders and account teams Using a standardized but customizable approach to scale CX across account teams in various countries Focusing on value by cocreating improvements with customers Ben Phillips was the Head of Customer Experience Performance Centre when we recorded this episode. He joined us to share the path Fujitsu Europe took on its CX transformation.

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  The CX Cast

  459: Why Inclusive Design Improves Customer Experience For Everyone

  Aug 7, 202628 min

  Most organizations still design for an "average" customer. The problem? There is no average customer. In this episode, producer Hannah Jachim, who in her day-job is a Forrester Researcher, joins Angelina Gennis and Martin Gill to explore the report she recently published exploring inclusive design in the automotive industry. Our discussion reveals how designing for people with different abilities, needs, and circumstances unlocks better experiences for everyone. From the origins of cruise control to the challenges of autonomous vehicles, Hannah explains why accessibility should be treated as a driver of innovation rather than a compliance exercise. The conversation also explores how assumptions about drivers, passengers, age, ability, and technology continue to shape customer experiences across industries. We cover: Why inclusive design often produces better products for all customers. What is the "curb cut effect" and what business leaders can learn from it. How automotive design highlights broader customer experience (CX) challenges. How organizations can embed inclusion early instead of retrofitting accessibility later. Why the entire customer journey matters, not just the product itself. Whether you're focused on customer experience, service design, accessibility, journey mapping, or product strategy, the lessons extend far beyond automotive.

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  The CX Cast

  458: How Employee Experience Powers Total Experience Growth

  Jul 31, 202625 min

  Customer growth comes from two sources: strengthening relationships with existing customers and attracting new ones. Forrester's Total Experience (TX) framework was designed to measure both. Now it takes the next step. Host Angelina Gennis welcomes James McQuivey, VP, Research Director at Forrester, to discuss the next generation of Total Experience and the introduction of EX impact, a new measure that reveals how employee experience influences customer experience (CX) and brand experience (BX). James explains why employee experience is not simply another score to add to the model. Instead, it acts as a force that can accelerate or hinder growth ambitions. Using examples from retail brands such as Costco, Trader Joe's, and Aldi, Angelina and James explore how employee empowerment, enablement, and inspiration shape customer outcomes and long-term business performance. They discuss: Why Total Experience focuses on customers and non-customers as the two sources of growth How employee experience can amplify or constrain CX and brand performance What Forrester's new EX impact measure reveals about organizational momentum Why some companies achieve strong CX despite weaker employee experience, and the risks that creates How leaders can use connected customer, brand, and employee data to make smarter investment decisions

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  The CX Cast

  Hands On: Building Interactive Experiences

  Jul 23, 202629 min

  Most CX leaders know stakeholder alignment is hard. Strategy workshops stall. Teams focus on blockers. Momentum fades before transformation begins. In this episode, Angelina Gennis and Martin Gill share lessons from a season of CX forums and immersive experiences. From stakeholder management workshops to AI-powered game shows and full-scale transformation simulations, they explore how interactive learning helps people build skills, collaborate across functions, and experience change before it happens. We cover: Why simple, hands-on activities create stronger engagement and learning How gamification helps teams move past organizational barriers Ways to use AI and audience participation to make CX education more effective What immersive simulations teach leaders about CX strategy, governance, and stakeholder management How CX teams can create their own CX Week or CX Day using game-based learning Angelina shares examples from Forrester CX Forums, including a stakeholder management workshop, a live "hype or happening" AI game show, and a transformation simulation that challenged participants to build growth-focused CX strategies under pressure. The discussion also explores interactive learning, CX transformation, stakeholder management, AI in CX, and organizational culture change.

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