
The Cyber Periscope
The Deepfake Defense Game Plan: Using IP Law to Fight AI Impersonation
Artificial intelligence has made it easier than ever to create convincing deepfakes that can damage reputations, facilitate fraud, and undermine trust. In this episode, Pam Signorello is joined by Wiley Intellectual Property partner David Weslow to discuss how organizations can use copyright, trademark, and rights-of-publicity laws to combat AI-generated impersonations, remove harmful content, and create friction for bad actors before significant damage occurs. What remedies are available when a deepfake targets your organization, brand, or even reputation? Find out on this next installment of The Cyber Periscope. David's article for the The Computer and Internet Lawyer, mentioned in today's episode, is available here: https://www.wiley.law/article-Deepfakes-Deep-Claims-Using-Intellectual-Property-to-Combat-Artificial-Intelligences-Digital-Deception




