
Episode #142
#1142 - How to talk about numbers so buyers actually listen
You showed your buyer the savings, the percentages and the projections. They nodded. Then nothing happened. ' : why numbers make buyers switch off, how to do the maths for them before you speak, and how to turn figures into real world terms people instantly get. Most people don't enjoy maths. Your buyer enjoys it even less. The moment you bring in percentages, calculations and projections, you add cognitive load on top of an offer they're already trying to understand. So they tune out, just like we all do when a radio ad starts reeling off APR and balloon payments. James explains why you should do the thinking for your buyer. Work out the numbers first, then translate them into something real. Not "3% efficiency gains" but "£9,000 saved over three years, the same as buying X." Break it down and, as your maths teacher would say, show your working. How to present ROI to buyers Talking about numbers in sales Cognitive load in sales conversations Making pricing easy to understand Explaining savings and value simply B2B sales messaging Buyer psychology and decision making Real world examples in sales This is episode 1142 of the Daily Sales Message podcast. Hit follow so you never miss an episode. . LinkedIn → https://www.linkedin.com/in/jamesnewelluk/ . Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement. Most deals are lost in explanation, not negotiation. . (--) https://www.practicalsalestraining.com . https://www.clearsalesmessage.com . Clear Sales Message™ helps companies communicate their value clearly so buyers understand faster and buy with confidence.

