The Data-Driven Marketer Podcast

With more marketing channels and pressure than ever, brand leaders need timely, accurate data to help them know where, when, and how to spend their hard-earned budgets to get the most ROI.In the Data-Driven Marketer Podcast, team members from Keen Decision Systems sit down with industry leaders and marketing experts to share the insights, mindset, and tools that empower you to make data-driven decisions that will drive your brand’s performance.For more information, visit https://keends.com

The Data-Driven Marketer Podcast is a business podcast hosted by Keen Decision Systems, with 10 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Keen Decision Systems hosts The Data-Driven Marketer Podcast, a business show with 10 episodes published.

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  Episode #209

  Escaping the Annual Planning Trap: How Shopperations Enables Continuous Optimization

  Apr 29, 202635 minS2

  <p>Join Greg Dolan, CEO and Co-founder of Keen Decision Systems, for an essential conversation with Olga Yurovski, Founder and CEO of Shopperations, about transforming CPG marketing from reactive annual planning to proactive continuous optimization that drives better business outcomes.</p><p>In this episode, Olga reveals how the volatile, uncertain, complex, and ambiguous (VUCA) business environment has made traditional annual planning obsolete, and shares the systematic approach that leading CPG brands are using to build closed-loop planning processes that adapt to changing market conditions in real time.</p><p>Discover why establishing proper data taxonomy and systems of record...

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  Episode #210

  Marketing Measurement Framework: 4 Layers That Connect with iridio by RRD

  Apr 29, 202632 minS2

  <p>Performance data isn't the same as decision clarity. Many marketing teams have more measurement tools than ever, yet still get stuck on the question, "what should we do next?"</p><p>In this episode, Derek DeGroat, Director of Marketing Analytics at Iridio by RRD, walks through the four-part measurement framework his team built to solve exactly that problem. Instead of treating analytics tools as a stack of standalone reports, the framework connects them into a system where each layer answers a different question across the campaign life cycle.</p><p>What you'll learn:</p>Why more dashboards haven't solved...

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  Episode #208

  Full Funnel Measurement in Action: Quigley-Simpson's Layered Approach to Programmatic Strategy

  Nov 11, 202536 minS2

  <p>Join Jesse Math, VP of Strategic Partnerships at Keen Decision Systems, in conversation with Devyn McHugh, Director of Programmatic at Quigley-Simpson. They unpack full-funnel measurement that goes beyond weekly reports and last-touch attribution, with practical ways to capture both upper-funnel brand impact and lower-funnel conversions.</p><p>You’ll learn how to:</p><p>• Apply layered measurement combining multiple attribution approaches</p><p>• Treat programmatic as a cross-channel technology for journey measurement</p><p>• Balance short-term KPIs with long-term brand growth</p><p>• Move beyond last-touch to reflect the complete customer journey</p><p>• Choose channels based on full-funnel performance...

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  Episode #207

  How to Fix the Measurement Gap and Drive Real Growth with Code3

  Sep 22, 202534 minS2

  Is your brand stuck in a cycle of hitting ROAS goals but seeing stagnant growth? You might have a measurement gap. In this episode, Ashleigh Shapiro, VP and Head of Growth at Code3, joins us to break down why this measurement gap exists and how to fix it.We explore the dangers of a ROAS-only mindset, the importance of incrementality, and the organizational changes needed to drive real, sustainable growth.Key Learnings:Discover why your marketing performance is likely stronger than you think due to attribution gaps.Understand the risks of over-investing in bottom-of-the-funnel tactics.Learn how to shift to...

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  Episode #206

  Real-Time Marketing Optimization for Full-Funnel Growth with MikMak CEO Rachel Tipograph

  Jul 16, 202524 minS2

  Modern marketing requires balancing strategic long-term planning with real-time tactical adjustments to drive sustainable growth in today's volatile digital landscape.Greg Dolan, CEO & Co-founder of Keen, sits down with Rachel Tipograph, founder and CEO of MikMak, to explore how leading brands are solving the challenge of optimizing for both long-term brand building and immediate performance. From the evolution of marketing attribution to the organizational changes required for success, this conversation reveals why the future belongs to companies that can seamlessly blend strategic vision with immediate responsiveness.Key Learnings:Why real-time optimization capabilities are now essential for marketing successHow to balance...

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