The Demand Gen Fix by GrowthMode Marketing

B2B buyer behavior is changing and traditional lead generation tactics just don’t work the way they used to. Enter demand generation - a strategy that caters to the way buyers actually want to buy. Join us for interesting conversation around how to create a catalyst for growth by building your company’s demand generation engine. This podcast is for HR technology marketers and leaders – as well as any other B2B marketer that is ready to break through the clutter of a crowded market and crush those revenue targets.

The Demand Gen Fix by GrowthMode Marketing is a business podcast hosted by GrowthMode Marketing, with 73 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

GrowthMode Marketing hosts The Demand Gen Fix by GrowthMode Marketing, a business show with 73 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #72

  How to Leverage AI in Marketing: Human + AI Collaboration

  Nov 20, 202426 minS1

  <p>Delve into the critical relationship between human oversight and AI to create more efficiencies within marketing. This episode explores practical steps and personal experiences from the Growth Mode Marketing team on leveraging AI without sidelining human creativity and expertise. From ensuring ethical data practices to refining AI-derived content, this discussion underscores the importance of a balanced approach to fully harness AI's potential while safeguarding brand integrity and customer trust in your marketing programs.</p><p>(00:00:35) AI's role in marketing</p><p>(00:02:45) Benefits of human and AI collaboration</p><p>(00:05:24) Enhancing creativity with AI tools</p><p>(00:10:15) The necessity of...

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  Episode #71

  How to Leverage AI in Marketing: What We’ve Learned | Part 2

  Nov 6, 202432 minS1

  <p>As AI technology evolves, its role in B2B marketing becomes increasingly impactful, yet understanding how to use it effectively can be a challenge. In this episode, we continue to take a deep dive into our team’s journey with AI, sharing insights on the real-world applications and hurdles encountered along the way. From streamlining tedious tasks to refining SEO, we discuss what’s working well and areas where AI still falls short to support marketing efforts. <br/><br/>(00:01:25) The learning curve of AI tools<br/>(00:02:45) Experimenting with prompt refinement<br/>(00:06:03) Using AI for customer research<br/>(00:07:49) Enhancing buyer perso...

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  Episode #70

  How to Leverage AI in Marketing: What We’ve Learned | Part 1

  Oct 23, 202425 minS1

  <p>AI is rapidly transforming marketing by automating tasks, enhancing creativity, and optimizing workflows. It’s no longer just for tech companies—as B2B marketers, we all can now easily integrate AI into our strategies to drive efficiency and innovation. Many marketers are still in the experimental phase, so in this episode, we discuss what we’ve been experimenting with when it comes to AI here at GrowthMode Marketing, what’s working for us, and what’s not.<br/><br/>(00:00:20) The potential of AI to transform marketing strategies<br/>(00:02:21) Experimenting with ChatGPT <br/>(00:03:16) Brainstorming ideas with AI<br/>(00:05:38) Providing detailed in...

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  Episode #69

  How to leverage AI in marketing: Learning & experimenting

  Sep 24, 202430 minS1

  <p>Unlock the power of AI and how it can help marketers by embracing a mindset of continuous learning and experimentation. From understanding the basics of AI-driven platforms like ChatGPT to practical tips on how to incorporate these technologies into your marketing workflow, this session explores how to start leveraging AI effectively. Tune in to learn how to navigate the overwhelming amount of information, avoid common mistakes, and harness AI’s potential to streamline your marketing processes and enhance creativity. <br/><br/>(00:00:45) Understanding the fundamentals of AI<br/><br/>(00:01:30) Humans plus AI – working together <br/><br/>(00:02:40) AI education and policy adopti...

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  Episode #68

  What to think about before you cut your marketing budget

  Sep 10, 202417 minS1

  <p>It has been a challenging couple of years for many companies in the HR tech space – as many have struggled to hit revenue targets. There have been less buyers in the market. And those that are looking to make a purchase often take longer to decide. Revenue shortfalls can put companies in the position of having to make tough decisions to keep the business healthy – and that often means that marketing investments get put on the cutting block. But is slashing the marketing budget a smart move when growth is the mission? <br/><br/>(00:00:21) The challenges faced by HR tech...

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