THE DIGIBLE DUDE

The Digible Dude podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know exactly what’s happening. Each week, Reid Wicoff sits down with guests that are at the front of multifamily marketing to share their stories. If you want to get ahead, this podcast is for you.

THE DIGIBLE DUDE is a business podcast hosted by Digible, with 298 episodes on record and a Required Pod Score of 80.

Digible hosts THE DIGIBLE DUDE, a business show with 298 episodes published.

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  THE DIGIBLE DUDE

  Scott Hill: Why Multifamily Marketing Needs to Measure What Matters (Part 1)

  Sep 24, 202636 min

  Marketing metrics only matter if they connect back to real business outcomes. In Part 1, Reid sits down with Scott Hill, CEO and Co-Founder of PERQ, to discuss why multifamily marketers need better visibility into what’s actually driving leads, tours, applications, and leases. From fragmented data to disconnected vendors, Scott shares how PERQ is working to make marketing performance easier to measure and improve. The conversation also explores attribution, website conversion, digital advertising, reporting, and the challenge of separating meaningful outcomes from vanity metrics. Scott and Reid dig into why clean data is the foundation for smarter decision-making and how a more connected marketing approach can help operators understand where their dollars are actually making an impact.

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  THE DIGIBLE DUDE

  Kristen Powers & Cherry Johnson: How AI Is Changing SEO & the Renter Journey (Part 2)

  Sep 17, 202636 min

  Creating more content isn’t necessarily the answer. Creating content that people and AI can actually trust is. In Part 2, Reid continues his conversation with Digible’s Kristen Powers and Cherry Johnson to explore how content strategy is changing as AI becomes a bigger part of the renter search journey. The conversation digs into schema, AI-generated content, Reddit, authority and trust, and how LLMs decide which properties and sources to surface. They also look ahead at what happens as apartment search becomes more efficient and renters have fewer reasons to browse dozens of properties. For multifamily marketers, the opportunity is getting clearer: make your property easy to understand, easy to validate, and difficult for AI to overlook.

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  THE DIGIBLE DUDE

  Kristen Powers & Cherry Johnson: How AI Is Changing SEO & the Renter Journey

  Sep 10, 202624 min

  The rules of search are changing, and multifamily marketers need to change with them. In this episode, Reid sits down with Digible’s own Kristen Powers and Cherry Johnson to discuss how traditional SEO is evolving alongside generative engine optimization (GEO) and why the fundamentals marketers have relied on for years still matter in an AI-driven search experience. The conversation explores everything from FAQs, content, reviews, and Reddit to AI-generated content, website authority, and what happens as apartment search becomes significantly more efficient. As AI narrows the consideration set for renters, Kristen and Cherry break down why optimizing your digital presence for both humans and machines could become the difference between properties that capture demand and those that get left out of the conversation.

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  THE DIGIBLE DUDE

  Bobbi Steward: How Revyse Is Reinventing Vendor Management

  Sep 3, 202651 min

  Vendor management has become a strategic advantage for multifamily operators, helping teams reduce risk, control costs, and make smarter decisions across their portfolios. In this episode, Reid sits down with Bobbi Steward, CEO and Co-Founder of Revyse, to discuss how connected data, AI, and automation are transforming the way operators manage vendor relationships—and why Revyse's recent acquisition by Get Covered marks the next step in that vision. The conversation also explores marketplace strategy, enterprise risk, AI adoption, and the growing need for technology that simplifies operations without replacing people. If you're interested in vendor management, PropTech, or how AI is reshaping multifamily operations, this episode offers practical insights into where the industry is headed.

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  THE DIGIBLE DUDE

  Yuri Star: How Data & AI Are Reshaping the Multifamily Website (Part 2)

  Aug 27, 202630 min

  AI is changing how renters search for apartments—and what they expect to find along the way. In Part 2, Reid continues his conversation with Yuri Star, CEO of Jonah, to discuss how AI-powered search is reshaping the renter journey and why multifamily websites need to serve a growing audience beyond just humans. From structured data to changing search behavior, Yuri breaks down what marketers should be thinking about as AI becomes a bigger part of apartment discovery. The conversation also explores content strategy, website differentiation, organic media, and what it takes to stand out when AI is helping renters compare their options. While no one knows exactly what the next generation of search will look like, Yuri makes the case for focusing on what we do know: strong content, accessible information, and websites built to communicate clearly with both people and machines.

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