The Digital Marketeer

Are you tired of sifting through the B.S. and noise to remain relevant while working full-time? What better way to quench your knowledge than by hearing about digital trends from industry leaders during your commute home or over a glass of wine? The Digital Marketeer got you, so you can do less to learn more. Stefanie and her guests share compelling stories to grip and educate advertising and publisher professionals on industry topics and trends in a fun, light hearted way.

The Digital Marketeer is a business podcast hosted by Unknown Host, with 111 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Digital Marketeer, a business show with 111 episodes published.

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  The Digital Marketeer

  Episode 112: Quality Over Volume, with Jayson Dubin

  Aug 11, 202645 min

  Jayson Dubin was supposed to be a dentist. Instead, he built Playwire into one of the fastest-growing ad tech companies around, then blew up his own playbook, cutting bid requests by 60% to chase trust over volume. In this episode, he opens up about the wake-up call that sparked that shift, why AI is forcing publishers to rethink everything, and what it really takes to stay relevant after two decades in an industry built on constant change. About Jayson Dubin : Jayson Dubin is the CEO and President of Playwire, an ad tech platform he founded in 2007 to help web, app, and OTT publishers monetize their content and audiences. With over 20 years of sales and marketing experience, he has grown Playwire into one of the fastest-growing technology companies in South Florida and America, serving a global roster of clients and partners. He is passionate about innovation and empowering publishers to succeed in digital media, and is an active voice in the South Florida ad tech community, a startup investor, and an EY Entrepreneur of the Year honoree. About Playwire : Playwire is a global revenue amplification company with the knowledge and technology content owners need to maximize revenue and grow their audiences. Pioneering with its complete Revenue Amplification Management Platform (RAMP®), Playwire provides an all-inclusive solution to manage every aspect of the ad ecosystem for digital publishers through machine learning technology, dubbed Revenue Intelligence TM. Named a Google Certified Publishing Partner (GCPP) in 2020, Playwire manages more than 700 websites and apps, serving 12 billion video and display ads, and streaming one billion minutes of video each month. Exclusivity with its partners allows Playwire to provide all of its digital advertising services through one channel. Playwire is headquartered in Boca Raton, Florida, but has a global reach with business operations and satellite offices spanning from San Francisco to Singapore. Learn more at playwire.com

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  The Digital Marketeer

  Episode 111: Culture Isn't a Demographic with Joe Ligé

  Aug 4, 202643 min

  Stefanie Beach and Joe Ligé explore the importance of cultural intelligence in modern marketing, challenging brands to move beyond impressions, clicks, and traditional audience targeting. Together, they discuss the industry's growing disconnect from authentic human connection and why meaningful engagement is built on understanding people, not just data. About Joe Ligé : Joe Ligé is the Founder and CEO of Culture Hive and a seasoned marketing and advertising leader with nearly two decades of experience in ad tech and data. Throughout his career, he has held leadership roles across major brands and helped shape the digital advertising landscape by developing strategies that connect brands with the right audiences. Drawing from years of experience, Joe identified a fundamental gap in the industry: while marketers have become experts at measuring performance, they've lost sight of the emotional and cultural connections that truly influence consumers. About Culture Hive : Culture Hive was built to help brands create more authentic relationships with multicultural communities through the power of cultural intelligence. Founded on the question, "How are we measuring our media?", the company encourages marketers to rethink traditional success metrics and focus on genuine human connection. By helping organizations better understand the cultures they hope to reach, Culture Hive empowers brands to build trust, relevance, and lasting impact beyond the numbers. Learn more at https://culturehivemedia.com/ .

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  The Digital Marketeer

  Episode 110: Bone Broth, Bold Roots with Edlin Choi

  Jul 28, 202651 min

  Stefanie Beach sits down with guest Edlin Choi, Founder of Reclamation Foods, for a conversation about purpose, sustainability, and rethinking the future of food. Drawing inspiration from his Korean heritage and a lifelong connection to the land, Edlin shares how he transformed an unexpected career path into a mission-driven business focused on regenerative agriculture and building a climate-positive food system. Together, they explore the intersection of entrepreneurship, environmental stewardship, and the choices shaping the future of what we eat. About Edlin Choi: Edlin Choi originally spent years working in the technology industry. Growing up on what was once productive farmland sparked an early appreciation for agriculture, and over the past nine to ten years, he developed a deep personal interest in food systems and regenerative livestock farming. That passion ultimately inspired him to leave the tech world behind and create a business focused on restoring both the land and the way we produce food. About Reclamation Foods: Reclamation Foods is on a mission to build a more sustainable food system by producing nutrient-dense, responsibly sourced products that support regenerative farming practices. Through the conversation, Edlin shares how reconnecting with his roots helped shape his vision for the company, the importance of climate-positive agriculture, and why the future of food depends on restoring ecosystems rather than depleting them. Discover more at reclamationfoods.com Use code MARKETEER for 15% off your order at Reclamation Foods!

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  The Digital Marketeer

  Episode 109: The Marketing Matchmaker with Behdad Jamshidi

  Jul 21, 202637 min

  Stefanie Beach meets to interview Behdad Jamshidi, the Founder of CJAM Marketing. The discussion focuses on Jamshidi's unique role as a marketing matchmaker who thoroughly vets marketing agencies to connect them with scaling, seven- and eight-figure businesses. Key topics analyzed include red flags to look for when hiring an agency, navigating the integration of AI into operational and strategic workflows, and balancing transactional marketing tactics with long-term brand building. About Bahdad Jamshidi: Behdad Jamshidi started CJAM The Marketing Connector after realizing that most companies don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different, not only in their needs but also in where they are in the growth process, it isn’t a one-size-fits-all solution. In the past 7 years, Behdad (or Bee) has met with and assessed 1153+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skill set lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy has allowed him to serve as the conduit between business owners and the marketing teams they need. About CJAM Marketing: CJAM The Marketing Connector, founded by Behdad Jamshidi, connects businesses to the right marketing partners based on where they are in the growth process and their unique goals. If you’re a business owner, chances are you’re really good at what you do. That doesn’t mean you’re good at marketing, or at evaluating whether or not someone is good at marketing. In fact, most businesses go through a minimum of 4-6 different marketing agencies before they find one they are happy with. And that is where we come in. Over the past four years, we’ve met with over 1157+ marketing agencies, freelancers, professionals and experts, evaluating their work and services. We’ve vetted that list down to 100+ preferred partners and then built systems around the matchmaking process to find your perfect match, the first time around. Discover more at https://reclamationfoods.com/ .

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  The Digital Marketeer

  Episode 107: From Corner Office to Med Spa with Liz Smith

  Jul 15, 202656 min

  In this episode of "The Digital Marketeer," host Stephanie Beach interviews Liz Smith, the Co-Founder and CEO of the Raleigh-based luxury med spa ILŪMRA Skin. Smith discusses her transition from pharmaceutical marketing to entrepreneurship, highlighting the challenges of launching a brick-and-mortar business such as self-funding through loans and utilizing grassroots "guerrilla" marketing. About Liz Smith: Liz Smith is a co-founder and CEO of ILUMRA Skin, a modern medical-wellness practice in Raleigh, NC, and a fifteen-year veteran of the medical aesthetics industry. Her career spans executive leadership roles across prominent aesthetics and beauty companies, where she led sales strategy, marketing innovation, and global GTM launches of science-backed treatments and products. Her career is driven by deep commitment to innovation, education, and advancing science-backed solutions into skin health. About ILŪMRA Skin: ILŪMRA Skin is the convergence of that experience and a personal conviction that the future of skin health isn’t about changing how you look, but restoring how your skin functions, heals, and thrives. ILŪMRA Skin is about combining functional medicine with aesthetic medicine supporting long-term skin health in a natural, safe, and approachable way. Discover more at ilumraskin.com .

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