The Digital PR Podcast

The Digital PR Podcast is your essential podcast for all things digital PR. Join Propellernet’s very own Louise Parker and Steve Baker as your hosts who will be chatting with a variety of guest speakers and top industry experts. Make sure to tune in every month for the latest trends, expert insights, and actionable tips for all things PR. We can’t wait for you to join the conversation.

The Digital PR Podcast is a business podcast hosted by Propellernet, with 46 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Propellernet hosts The Digital PR Podcast, a business show with 46 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Digital PR Podcast

  GenAI, Fake Experts and the Fight to Keep PR Human with Alex Cassidy

  May 28, 202647 minS4

  <p>Steve and Lou are joined by Alex Cassidy, Managing Director of NeoMam, for a special bonus episode of the Digital PR Podcast, hosted live at Propellernet HQ. They discuss generative AI, fake experts and the fight to keep PR human. Alex shares why NeoMam has kept generative AI out of its workflows, the story behind the fake experts investigation with Press Gazette, and what the shift towards subscription media means for the future of digital PR.</p><p>00:00 - Introduction and Welcome Back</p><p>01:43 - Neomam's Stance on Generative AI</p><p>04:47 - Efficiency, Scale and the Case...

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  Episode #12

  #43 The Future of PR: Trust, Inclusion and Industry Unity with Sarah Waddington

  Apr 29, 202644 minS4

  <p>Steve and Lou are joined by Sarah Waddington CBE, CEO of the PRCA, the world's largest professional body for PR, public affairs and communications. Sarah shares her vision for unifying the PR industry, from breaking down the divide between digital and traditional PR to tackling fake experts, class barriers and gender inequality. She also unpacks the PRCA's new definition of PR, reflects on her debate with Sir Martin Sorrell, and shares her honest take on what AI means for practitioners.</p><p>00:00 - Introduction / What is PR?</p><p>01:22 - The PRCA's Mission and 2026 Priorities</p><p>04:59 - How...

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  Episode #11

  #42 AI and the Future of Journalism with Harriet Meyer

  Mar 19, 202642 minS4

  <p>Steve and Lou are joined by journalist, editor and AI trainer Harriet Meyer to unpack what AI is actually changing in newsrooms, PR teams and editorial workflows. From research and analysis to campaign planning, disclosure, trust and responsible use, Harriet shares where AI is genuinely useful, where it is mostly noise, and why human judgement still matters more than ever. If you're working in PR, media or content and trying to work out where AI fits into your day-to-day, this episode is a great place to start.</p><p>Check out Harriet's AI for Media newsletter.</p><p>00:37 – What ha...

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  Episode #10

  #41 How AI Is Changing the Journalist–PR Relationship with Rosie Taylor

  Feb 18, 202643 minS4

  <p>Lou and Steve are joined by freelance journalist Rosie Taylor to discuss how AI is reshaping the relationship between PRs and journalists. They explore the rise of AI-generated content, fake experts and increased verification pressures in newsrooms, alongside what this means for trust, pitching and media relations. Rosie shares what makes a pitch stand out, why exclusives and relevance matter, and how relationships are now built through strong stories rather than schmoozing. They look at responsible uses of AI in PR, the importance of audience-first storytelling, and why authenticity and human connection are becoming the industry’s strongest differentiators.</p>...

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  Episode #9

  #40 Future-Proofing PR: The PESO Model & Structured Trust with Gini Dietrich

  Jan 21, 202639 minS4

  <p>In this episode of the Digital PR podcast, Louise Parker and Steve Baker are joined by Gini Dietrich, founder and CEO of Spin Sucks, to explore the future of comms in an AI-fuelled, fractured media landscape. They dive into the origins and evolution of the PESO model, and how it’s become a strategic operating system for modern marketing and comms teams. Gini shares how AI is changing everything from visibility to reputation management, and why structured trust is the next big concept comms professionals need to master. Together, they explore deepfakes, bot-driven outrage, and what it really takes to...

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Recent guests on The Digital PR Podcast. Study who booked and why before you pitch.

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