The Digital Remodeler
Are Your Ads Broken? How to Diagnose and Fix a Failing Ad Campaign | Skip Wilson
Most contractors who say "advertising doesn't work" actually have a broken campaign — not a broken platform. There are people on Google and Facebook who need exactly what you offer. The question is which piece of your campaign is failing them before they can find you. In this episode of the Digital Remodeler podcast, host Carl Willis sits down with Skip Wilson from Draft Media Partners — a media veteran with experience at iHeart Media, CNN, and Clear Channel — to break down the most common ad campaign failures and exactly how to diagnose and fix them. What's covered in this episode: ✅ The three things every campaign must have defined before you spend a single dollar — audience, action, and hook ✅ Why "everybody is my customer" is a campaign killer — and how to identify your most profitable customer avatar ✅ How to find your unique selling proposition by examining the jobs you've already won and why you won them ✅ Why sending paid traffic to your homepage is one of the most common and costly mistakes contractors make ✅ The one metric most advertisers completely miss — time on site — and what it tells you about your audience AND your landing page ✅ The ideal landing page structure for home service businesses: hero section, video sales letter, and long-form copy — in that order ✅ Why phone calls are back as the highest-converting lead type for most home service businesses ✅ Why chatbots aren't dead — and why you should have a form, a phone number, and a chat button on every landing page ✅ The free tools every contractor should be using before spending money on ads: Google Analytics and Microsoft Clarity ✅ Why conversion tracking pixels matter — and what you're flying blind without them ✅ The user experience check every contractor should do before launching a campaign: open your site in private mode on your phone ✅ Why most buyers don't convert on the first visit — and why remarketing is non-negotiable ✅ How to think through your campaign in stages so you can pinpoint exactly what's broken instead of blaming the platform Think of it like diagnosing an engine. The information is getting from here to there — you just need to find where it's stopping. Connect with Skip Wilson — Draft Media Partners: draftmediapartners.com Free media planning software available — reach out and they'll build your plan for you Want a marketing system built around qualified leads, not just activity? Schedule a free remodeling growth audit with Remodeling Marketing Team https://www.remodelingmarketingteam.com/get-started 888-350-7859 #BrokenAdCampaign #ContractorMarketing #GoogleAds #RemodelingMarketing #PaidAdvertising #ContractorLeadGeneration #HomeRenovationMarketing #LandingPageOptimization #ContractorAds #RemodelingBusiness #AdCampaignFix #ContractorGrowth #FacebookAdsForContractors #ConversionTracking #Remarketing #ContractorTips #RemodelingContractor #DraftMediaPartners #GoogleAnalytics #MicrosoftClarity #ContractorSuccess #HomeImprovementMarketing #DigitalRemodeler #RemodelingMarketingTeam #TradeBusinessMarketing #ContractorEducation #AdStrategy #USP #LeadGeneration #ContractorROI Send us Fan Mail Stop Driving. Start Closing Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology. What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office? That's exactly what LiveSwitch does for remodeling contractors. Stop Driving. Start Closing Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology. Stop Driving. Start Closing Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology. Visit us online - remodelingmarketingteam.com Connect with us on Facebook - https://www.facebook.com/remodelmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA
