The Digital Success For Business Podcast

Welcome to Digital Success for Business the #1 place for entrepreneurs to learn proven marketing strategies to help grow your business online.My name is Leanne Cohens and I am The Digital Success Coach & owner of the Marketing Agency Marketing Leap. This channel is designed to help YOU Lose The Marketing Overwhelm. In these episodes I give you tools and strategies to Springboard your business to success with your marketing by sharing what I’ve learned after 25+ years as a Marketer and over 30 years as a Business Owner (yes I started young!).Constantly applying what WORKS over 10 years of successfully running my Digital Agency by offering Business Marketing Services, I believe marketing is the single most important element to business success and that’s what this channel is all about! Helping you grow your business using proven, effective, and modern marketing strategies, so you can help more people, and make a lot more money doing it. 👉Work With Me: https://bookme.name/marketinglea

The Digital Success For Business Podcast is a business podcast hosted by Marketing Leap, with 53 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Marketing Leap hosts The Digital Success For Business Podcast, a business show with 53 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #53

  Is Your Google Business Profile Costing You Clients?

  Sep 2, 202612 min

  Somewhere right now, someone is searching for exactly what your business offers. They're not scrolling. They're not browsing. They've typed something specific. Near me. Open now. Best in the area. And Google is about to show them a small handful of options. Your business might be one of them. Or it might not, simply because a listing you set up years ago and haven't touched since is quietly working against you. Here's what most business owners don't realise. Fully completed Google Business Profiles get seven times more clicks than incomplete ones. Seven times. Not from a clever campaign. Not from ad spend. From a free listing most businesses set up once and completely forgot about. This episode is the five-minute check that could be the highest return marketing task you do all year. What you will learn: Why your Google Business Profile is now the storefront, not a signpost to your website Why 70% of local searches end with a direct interaction with the profile itself, not a website click Why 76% of people who perform a local search visit a business within 24 hours The five specific things to check and fix in your profile right now Why category selection influences 17% of your local visibility Why responding to reviews can increase revenue by up to 18% The Q&A section most businesses don't know exists and why it matters How your Google Business Profile now feeds directly into AI search recommendations Key quotes "Your Google Business Profile isn't a signpost anymore. It's the storefront." "For a huge percentage of your potential clients, it's the first and sometimes only impression of your business they'll ever form." "An outdated, half-finished Google Business Profile isn't just costing you clicks in traditional search anymore. It's actively reducing your chances of being recommended by AI at the exact moment someone is asking who to call." "This is genuinely one of the lowest effort, highest return pieces of your entire marketing presence." Timestamps 00:00 Local search moment of truth 01:26 Why your profile matters more in 2026 02:12 Your profile is now the storefront 04:22 Five-minute profile audit 05:33 Reviews, photos and bookings 07:32 The Q&A advantage 08:43 AI search recommendations 10:11 Do this today 10:39 Offers and next episode tease Five things to check today: Is your business description 750 characters and specific? Do your primary and secondary categories genuinely reflect what you do now? Are you responding to every review, not just collecting them? Have you added a photo or post in the last 30 days? Can people book or enquire directly from your profile? Five minutes. One of the highest return marketing tasks available to you this year. If you're realising your entire online presence needs more than a five-minute fix, our free Digital Marketing Strategy Starter and Complete Strategy Workbook give you the frameworks to get your foundations right. Free and $47 resources: marketingleap.net/marketing-resources Ready to build your complete 90-day strategy including local visibility, AI search and website? That's exactly where a VIP Strategy Intensive starts. VIP Strategy Intensive: https://www.digitalsuccess.global/vip-planning Fractional CMO enquiries: marketingleap.net Subscribe to the Digital Success for Business Podcast on your favourite platform so you never miss an episode. If you enjoyed this please Subscribe & Take the Marketing Leap today... Follow Marketing Leap: Facebook | LinkedIn | YouTube | Instagram | Pinterest

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  Episode #52

  Should I Hire, Use an Agency, or Go Fractional? The Real Costs Compared

  Aug 18, 202616 min

  There's a moment almost every growing business owner hits. The marketing's working well enough that you don't have to keep doing it all yourself anymore. But not so well that you're confident spending $250,000 a year on a full-time hire to take it off your plate. So you sit in that gap wondering: should I hire someone? Use an agency? A freelancer? Or just throw more AI tools at it and hope that solves it? In this episode we're walking through all five options, no bias, no favourite, just real Australian numbers, real trade-offs, and a straightforward way to know which one actually fits where your business is right now. What you will learn: What a full-time marketing manager actually costs in Australia in 2026, including superannuation and ramp-up time What a full CMO hire costs and when it actually makes sense Agency retainer ranges, what you actually get, and the house specialty trap most business owners fall into Freelancer and offshore VA pricing, and where the hidden coordination costs really live What a fractional CMO actually does that a marketing manager can't Why AI agents are a genuine fifth option and where they go wrong without human strategy behind them The one question to ask yourself before spending a cent on any of these options Key quotes "The only right answer for paid marketing support is where your business is actually today." "A marketing manager executes. A fractional CMO owns the strategy." "Without that strategic layer, you end up making every marketing decision by default, usually squeezed in between everything else that's needed to run a business." "AI agents are a tool, a genuinely useful one, when they sit inside a clear strategy someone senior is actually holding. They're not a replacement for that strategy." "The businesses winning with AI right now are not the ones using the most of it. They're the ones using it with the clearest human strategy behind it." Timestamps 00:00 The marketing support dilemma 01:02 Meet your host 02:25 Hiring in-house: real costs and trade-offs 04:09 Agency retainers: what you actually get 06:42 Freelancers and VAs: where the hidden costs live 07:51 Fractional CMO explained 10:02 AI agents: where they help and where they don't 12:34 How to choose the right fit for your business stage 14:14 Offers and next episode If you're still working out your offer, audience, and message, start with the free Digital Marketing Strategy Starter Workbook at marketingleap.net/marketing-resources . Get the foundation clear before you spend a cent on hiring anyone. If your strategy's reasonably clear and you need consistent execution, a strong freelancer or focused agency retainer covers that gap. If you've got real traction, a growing team, and marketing decisions are landing on your desk by default because no one senior is actually owning them, that's where a fractional CMO earns its cost. VIP Strategy Intensive: https://www.digitalsuccess.global/vip-planning Fractional CMO enquiries: marketingleap.net Free resources: marketingleap.net/marketing-resources Subscribe to the Digital Success for Business Podcast on your favourite platform so you never miss an episode. If you enjoyed this please Subscribe & Take the Marketing Leap today... Follow Marketing Leap: Facebook | LinkedIn | YouTube | Instagram | Pinterest

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  Episode #51

  How to Use AI in Your Marketing Without Losing Your Voice

  Jul 29, 202612 min

  You have probably done this at least once. Opened ChatGPT, typed "write a post about my services," published whatever came out, and moved on. Content is going out. The calendar looks full. It feels productive. But every time that happens, two things are occurring at once. You are adding to the 90% of online content already estimated to be AI-generated. And you are quietly training your own audience to tune you out. Because if your content sounds like everyone else's, there is no reason for someone to remember you specifically. In this episode Leanne Cohens of Marketing Leap gives you an honest, practical guide to using AI the way it actually works, not the way it is being sold to you. Including why AI-generated content sounds polished, grammatically correct, and exactly like everyone else who asked for the same thing, and exactly what to do about it. What you will learn: Why asking AI to write from scratch gives you the average, not your best The door-to-door sales lesson that explains exactly what is going wrong with AI marketing Why publishing unedited AI content is the digital equivalent of reading a script word for word on someone's doorstep Step one: use AI to think with you, not write for you Step two: teach AI your voice instead of assuming it already knows Step three: why you should never publish straight from the AI window The one human fingerprint AI cannot fake on your behalf Key quotes "AI-generated content sounds fine. It's polished. It's grammatically correct. And it sounds exactly like everyone else." "The businesses winning with AI in 2026 are not the ones using it the most. They are the ones using it with the clearest strategy and the discipline to always finish the job themselves." "Publishing without stepping in afterwards is the enemy of good marketing." "The script was never the point. It was scaffolding. The moment it stopped sounding like scaffolding and started sounding like a person, that's when it worked." "Bots can create content. Only humans create trust." Timestamps 00:00 AI hype vs trust 01:32 Why AI sounds generic 03:13 The copy-paste trap 04:07 The door-to-door script lesson 05:50 Tech cycles and the human edge 06:44 Three steps to keep your voice 07:01 Step one: think with AI 07:46 Step two: teach your voice 08:22 Step three: add your human fingerprint 09:50 Wrap up and next episode If this episode made you look differently at how you are using AI in your marketing, that is a good start. The next step is doing something about it. Our free Strategy Workbook and Social Media To-Do Checklist both come with AI prompt packs built in. Not generic prompts. The exact structure we use to help clients think through their expertise before AI ever touches a word of it. Download free at marketingleap.net/marketing-resources And if you want to weave AI into your marketing properly without losing what makes your business sound like your business, that is exactly the gap we bridge at Marketing Leap. Book a strategy session or VIP Strategy Intensive at marketingleap.net Stop guessing. Start growing. Subscribe to the Digital Success for Business Podcast on your favourite platform so you never miss an episode. If you enjoyed this please Subscribe & Take the Marketing Leap today... Follow Marketing Leap: Facebook | LinkedIn | YouTube | Instagram | Pinterest

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  Episode #50

  How to get clients without waiting for referrals

  Jul 15, 202613 min

  Referrals went quiet. Not because the work got worse. Not because anything changed. They just slowed down, and there was nothing behind them to catch the fall. Most business owners were busy the entire time it was happening, delivering for existing clients, showing up on social media, doing all the things that felt like marketing. But there's a difference between doing marketing and building a pipeline, and in a world where up to 90% of online content is now AI-generated, algorithms shift monthly, and organic reach keeps declining, that difference has never cost businesses more than it does right now. This episode is about closing that gap, without cold calling, without being pushy, and without producing more content just to stay visible. In this episode: Why referrals feel safe until they go quiet, and why that's more dangerous now than it was five years ago The real difference between marketing (building awareness and trust over time) and a pipeline (an intentional system with stages, triggers and a next step built in Why referrals are a reward for past work, not a strategy, and rewards are unpredictable by nature Three build-once shifts that fill your calendar consistently: visibility where buyers are actually asking, one qualifying asset, and a diagnostic instead of a sales call How to use AI tools like ChatGPT and Claude to audit your own visibility gaps Why AI should support your strategy, never replace it Key quotes "There's a difference between doing marketing and building a pipeline." "Referrals are not a strategy. They're a reward for past work, and rewards are unpredictable by nature." "Clear and concise beats clever every time." "That's not a pitch. That's a diagnosis." "Bots can create content, but only humans create trust, and trust is still what turns a stranger into a client." Timestamps 0:00 Referrals go quiet 2:41 Marketing vs pipeline 3:39 The referral trap 5:12 Three pipeline shifts 5:28 Shift one, AI visibility 6:12 Shift two, qualifying asset 6:29 Shift three, diagnostic 7:35 Using AI strategically 9:48 Wrap up framework 10:51 Work with me 11:53 Next episode teaser 12:45 Final thanks, subscribe Stop guessing. Start growing. Ready to build your own pipeline? In four focused hours, a VIP Strategy Intensive maps your specific visibility gaps, your qualifying asset, and your diagnostic pathway, all built around your business, your voice and your capability. You walk away with a complete 90 day roadmap and the AI prompts to execute it consistently. 👉 Book your VIP Strategy Intensive: digitalsuccess.global/vip-planning If you're an established business turning over half a million or more and already stretched thin trying to hold your own marketing together, this is exactly the kind of system we build and run for you inside our fractional CMO service. Reach out through marketingleap.net and let's have a conversation. 👉 Start with a Strategy Session: MarketingLeap/marketing-strategy-session 👉 View the resources mentioned in this episode: marketingleap.net/marketing-resources/ Subscribe to the Digital Success for Business Podcast on your favourite platform so you never miss an episode. If you enjoyed this please Subscribe & Take the Marketing Leap today... Follow Marketing Leap: Facebook | LinkedIn | YouTube | Instagram | Pinterest

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  Episode #49

  Stop Asking Which Platform. Start Asking Where Do Buyers Decide.

  Jun 30, 202619 min

  Should I be on TikTok? Is LinkedIn worth my time? Do I need to post more on Instagram? Should I be running Google Ads or Meta Ads? If you have asked yourself any of these in the last six months, you got a different answer every time, fell down a rabbit hole of conflicting advice, or added another platform to your list and felt more overwhelmed than ever before. The problem is not a lack of options. It is that you are asking the wrong question entirely. 73% of small business owners say they lack confidence in their marketing strategy. Half have no dedicated marketing resource at all. There are more platforms, more tools, and more conflicting advice available than at any point in marketing history. Most businesses are getting less traction, not more. In this episode Leanne Cohens of Marketing Leap gives you the right question to ask instead, and a clear, practical framework for working out exactly where your marketing focus should be right now. What you will learn Why presence without strategy is just noise with extra steps Why Facebook organic reach has dropped from 16% to 1-2% since 2012 The three-stage buyer journey: discovery, validation, and decision Why most SMEs over-invest in discovery and completely neglect validation The exact platforms that support each stage for different business types Three questions that make your platform strategy obvious The simple exercise to identify which platforms are working and which are diluting your results Key quotes "The question most business owners ask is which platform should I be on. The question that actually grows a business is where do my buyers go when they are ready to decide." "Discovery without validation is just visibility. Validation without a clear decision pathway is just trust that goes nowhere." "Remove before you add. Strengthen before you expand." "Your marketing doesn't need more platforms. It needs clearer roles for the ones that matter." Timestamps 00:00 Overwhelmed by platforms 00:39 The right marketing question 01:04 Why SMEs feel stuck 04:04 Organic reach reality check 05:11 From presence to purpose 06:11 The buyer journey framework 06:41 Stage one: discovery 07:52 Stage two: validation 09:20 Stage three: decision 10:10 Diagnose your weak link 11:03 Three platform questions 11:15 Question one: buying intent 12:47 Question two: credibility checks 13:59 Question three: evergreen content 14:59 Platform audit exercise 16:05 Resources and next episode 18:28 Wrap up and subscribe If this episode made you rethink your platform strategy, the fastest way to get clarity is a VIP Strategy Intensive. Four focused hours to build your complete 90-day roadmap around your business, your buyer, and your actual capacity. Only three spots per month. 👉 Book your VIP Strategy Intensive: digitalsuccess.global/vip-planning 👉 Free resources mentioned in this episode: The 2026 Social Media Infographic, showing exactly where Australian buyers are active and which platforms drive decisions by industry, is free at marketingleap.net/marketing-resources Subscribe to the Digital Success for Business Podcast on your favourite platform so you never miss an episode. If you enjoyed this please Subscribe & Take the Marketing Leap today... Follow Marketing Leap: Facebook | LinkedIn | YouTube | Instagram | Pinterest

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