The Direct Cremation Podcast

For Innovative Funeral Directors Blazing a Trail.Tyler and Will explore the innovation happening within death care. Come join us as we explore unique perspectives from all sides of the death care industry.Tyler Yamasaki is the CEO of Parting Pro, an online arrangement platform that has helped over 150,000 families arrange their services from the comfort of their own home. Will de Michaelis helped grow and manage the Omega Society, a cremation brand that at it's peak, helped over 4,500 families a year.

The Direct Cremation Podcast is a business podcast hosted by Will de Michaelis, Tyler Yamasaki, with 72 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Will de Michaelis, Tyler Yamasaki hosts The Direct Cremation Podcast, a business show with 72 episodes published.

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  Episode #72

  Your Funeral Home Is a Call Center | Will de Michaelis (PartingPro) #72

  Aug 17, 202625 min

  In this episode of the Direct Cremation Podcast, host Will de Michaelis challenges funeral home owners to rethink phone coverage. His central point is simple: every funeral home operates like a small call center, yet most firms do not staff their phones using call-center data. Your funeral home may be a small call center—but every call carries far more weight than an ordinary customer-service inquiry. (00:00:00) Intro (00:01:10) The Calculator (00:01:25) What is Erlang C? (00:01:56) How We Used To Staff Our Phones (00:02:47) Staffing is Not a Scheduling Problem (00:03:31) Erlang C in One Sentence (00:04:59) Your Funeral Home is a Call Center (00:05:23) How to Start Staffing Like a Call Center (00:06:30) The Raw Call Data (00:08:25) Why You Shouldn't Trust The Raw Data (00:09:15) Data Quality Issues (00:12:21) The Cleaned Data (00:14:45) The Call Data (00:16:32) The Dashboard (00:16:59) The Most Important Number (00:19:42) What Do You Do With This? (00:23:05) Here's Your Homework Watch the full interview here https://youtu.be/fJA83tpo8bc] ( https://youtu.be/fJA83tpo8bc _ For Innovative Funeral Directors Blazing a Trail. A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know. Click here to subscribe: https://bit.ly/3PxOqMO Find us at https://directcremation.com Spotify: http://bit.ly/3yDEwj7 Apple Podcasts: http://bit.ly/3lj2soT Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com Learn the playbook responsible for growing my family business to over 4500 calls a year without digital marketing: https://wdgroupconsulting.com

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  Episode #71

  From Hospice Flyers to Referrals | Will de Michaelis (PartingPro) #71

  Jul 9, 202615 min

  Whether you use funeral home software, a cremation website, or the best funeral home software available, your marketing works best when it helps people solve real problems. This episode explains exactly how to create educational materials that hospice staff will actually keep, share, and remember. Timestamps (00:00:00) Intro (00:01:36) Hospice Flyers That Make An Impact (00:02:00) Questions To Ask Yourself When Creating Flyers (00:05:24) Flyers That Hospice Workers Love (00:07:19) How To Make The Flyers? (00:08:56) How to Use AI to Make Your Flyers For Innovative Funeral Directors Blazing a Trail. A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know. Click here to subscribe: https://bit.ly/3PxOqMO Find us at https://directcremation.com Spotify: http://bit.ly/3yDEwj7 Apple Podcasts: http://bit.ly/3lj2soT Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com Learn the playbook responsible for growing my family business to over 4500 calls a year without digital marketing: https://wdgroupconsulting.com

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  Episode #70

  The Hospice Referral Factory (Will de Michaelis) #70

  Jun 24, 202625 minS0

  <p>Will calls it the “Referral Factory,” and the name fits. This approach does not rely on one lucky call, one cremation ad, or one direct mail campaign. Instead, it creates a repeatable system that helps a funeral home, cremation provider, or online cremation services brand become the trusted resource healthcare workers remember when families need guidance.</p> <p>Don't miss out—check the full episode now! 🎧</p> <p>Timestamps<br> (00:00:00) Intro<br> (00:00:59) Welcome to The Direct Cremation Podcast<br> (00:01:43) The Death and Dying Ecosystem<br> (00:02:51) Who is Your Customer?<br> (00:05:18) The Hospice Opportunity (The Math)<br> (00:10:30) Step-by-Step Relationship Building Process<b...

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  Episode #70

  The Hospice Referral Factory (Will de Michaelis) #70

  Jun 24, 202625 min

  Will calls it the “Referral Factory,” and the name fits. This approach does not rely on one lucky call, one cremation ad, or one direct mail campaign. Instead, it creates a repeatable system that helps a funeral home, cremation provider, or online cremation services brand become the trusted resource healthcare workers remember when families need guidance. Don't miss out—check the full episode now! 🎧 Timestamps (00:00:00) Intro (00:00:59) Welcome to The Direct Cremation Podcast (00:01:43) The Death and Dying Ecosystem (00:02:51) Who is Your Customer? (00:05:18) The Hospice Opportunity (The Math) (00:10:30) Step-by-Step Relationship Building Process (00:14:27) Education vs. Branding (00:16:36) Important Channels for Lead Generation (00:19:57) Action Plans for This Week For Innovative Funeral Directors Blazing a Trail. A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know. Click here to subscribe: https://bit.ly/3PxOqMO Find us at https://directcremation.com Spotify: http://bit.ly/3yDEwj7 Apple Podcasts: http://bit.ly/3lj2soT Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com Learn the playbook responsible for growing my family business to over 4500 calls a year without digital marketing: https://wdgroupconsulting.com

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  Episode #69

  GEO and the New Era of Funeral Home Visibility | Welton Hong (Ring Ring Marketing) #69

  Jun 23, 202641 minS0

  <p>Families no longer search for funeral homes the way they did ten years ago. They still use Google, of course, but they also ask ChatGPT, Gemini, Perplexity, Claude, and other AI tools for recommendations. That shift creates a new question for funeral professionals: when a family asks a robot which cremation provider to trust, will your firm show up?</p> <p>In this episode of the Direct Cremation Podcast, host Tyler Yamasaki, CEO of Parting Pro, welcomes back Welton Hong, CEO of Ring Ring Marketing, gives funeral homes, cremation providers, and death care marketers a practical look at how...

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