
Episode #17
The Most-Watched Ad in Australia | Ep 17 w/ Catherine Terracini |
It's the ad every Australian has seen a hundred times and every Australian director secretly wants to make: the Qantas in-flight safety video.EP Catherine Terracini (Elastic) breaks down what it actually takes — 136 deliverable versions across aircraft types and languages, chasing grounded A380s around the world, shooting in real cabins with the air-con off, and a resident falcon in the hangar. Oh, and the catering company's kitchen that burnt down at 9:30pm the night before the first shoot day.Then a great conversation on what an executive producer actually does — and why the most valuable word a producer has is "no" — before both hosts explain how an electrician-punk-singer and a broadcast editor ended up behind the camera.Plus maybe our most energetic What We Watch yet: a stunning South African stout ad, Will Ferrell's surprisingly cinematic golf comedy, and the Extraction oner.00:25 Intro04:30 The Breakdown: the Qantas safety video09:00 136 versions and the language matrix23:30 The kitchen burnt down29:48 What an EP actually does35:21 How we got here (origin stories)44:35 What We Watch️ New episodes weekly.Qantas Safety 2026 - https://www.youtube.com/watch?v=wVjkvOYzFjYAfrican Time - https://www.youtube.com/watch?v=g9hTHc4_sqQExtraction BTS - https://www.youtube.com/watch?v=gwn0J2OVDG4The Hawk - https://www.youtube.com/watch?v=sSRJ6PXHx88#thedirectorandthedop #commercialfilm #advertising #qantas

