
Episode #1896
Chad Shearer - Music Festivals, PR Strategy, and Building Artist Visibility on the Virtual Sessions 3/10/26
<p>Coming in from Atlanta, Georgia Chad Shearer joins the conversation to discuss the evolving role of public relations in electronic music and large scale festival culture. As a partner at Caren West PR, Chad oversees the firm’s music festival division and works with events across the United States, helping shape how festivals, artists, and brands communicate their stories to audiences and media outlets.</p> <p>Chad explains how festival publicity has evolved beyond traditional press coverage into a broader ecosystem that includes digital media strategy, influencer engagement, and year round storytelling. Successful festivals now operate like full media br...

