
Episode #26
'Charge your worth' - except when you shouldn't. The decision every founder is afraid to make.
A business decision like this questions your brand, and that's the scary part. Twelve years into this, a decision was made that I never thought I would have to... We permanently dropped our prices at Foil Me on the 3rd of August. This was a deliberate, planned move that I genuinely struggled with because every instinct I have as a founder told me it could look like we were going backwards and that we were cheapening our brand. And I am going to tell you exactly what brought us there, what the conversation with our advisor looked like when he disagreed with me, and what scared me more than lower margins. Because we started Foil Me in 2014 to make premium tools accessible for ALL hair artists and that is what we need to get back to. This episode is everything that people actually want answers to. Tune in to this episode and remember - Be real, be raw, and you be you! #TheDressingGownCEO #FoilMe #SalonOwner #HairBusiness #BusinessStrategy #Pricing #Entrepreneurship #HairArtist #CEO #Founders Follow me: @foilme.thedressinggownceo Foil Me AU: foilme.com.au Foil Me US: foilmefoils.com

