The Drum Podcast

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.

The Drum Podcast is a business podcast hosted by The Drum, with 158 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

The Drum hosts The Drum Podcast, a business show with 158 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #64

  How breaking a record became a marketing strategy

  Aug 13, 202638 minS5

  Guinness World Records has quietly become a marketing machine, running roughly 1,300 brand activations a year for companies chasing attention through record-breaking stunts. We're joined by Marco Frigatti, Senior Vice President of Guinness World Records for Business, who started out as an adjudicator - measuring, counting and witnessing everything from the largest yoga class to a rather unfortunate fish-gutting attempt. We talk about how the record book became a brand-marketing engine, why record-breaking works so well for launches, destination marketing and employee engagement, and how Guinness has 'democratised' record-breaking so anyone can have a go. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #63

  Is a 'golden age of branded entertainment' really coming?

  Aug 6, 202642 minS5

  We're joined by Simon Baker, a branded content pioneer and now managing director of publisher-agency TCO. As brands loudly tout a 'golden age of branded entertainment', Baker helps us figure out what that might mean - and who it would be good for. Guest: Simon Baker, MD, TCO Hosted on Acast. See acast.com/privacy for more information.

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  Episode #62

  How AI is reshaping agency models

  Aug 3, 202631 minS5

  For years, marketers have debated whether brands are better served by full-service agencies or specialist expertise. But as AI reshapes how agencies work, perhaps that's no longer the right question. In this bonus episode of The Drum Podcast, Richard Draycott is joined by Nick Beck (Founder & CEO, Tug), Heather Connearn (Managing Director, Space & Time) and Jennifer Maclennan (Group Managing Director, Fifth Ring) to explore how AI is changing agency models from the inside out. They discuss why strategy and judgement matter more than ever, how client expectations are evolving, whether independent agencies have an agility advantage, and why brand, PR and trusted expertise may become even more valuable in an AI-driven world. If you're rethinking what clients really need from agency partners today, this is a conversation worth hearing. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #61

  How marketing became obsessed with comedians

  Jul 30, 202657 minS5

  The Edinburgh festivals and their fringes add up to the biggest arts festival in the world - a yearly event that's only outsold by the World Cup and Olympics. As it launches, we talk to Jonathan Grant, an ad creative, comic, talent manager and now author. We talk about Grant's book, Reading the Room: The Inside Story of Stand-Up in the 21st Century; comedy's role in the media ecosystem; and what's been gained and lost in comedy's commercialization. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #60

  Can a publisher still be 'just' a publisher?

  Jul 23, 202627 minS5

  Live from the floor of SXSW London, we're joined by Ramin Beheshti, the co-founder and CEO of Caliber, the 'new media' publisher behind social-first news brands like The News Movement. Like so many modern publishers, Caliber's commercial core contains more than news - including a marketing agency. But as publishers turn to all sorts of alternative revenue sources, is it still possible to make money from news alone? Hosted on Acast. See acast.com/privacy for more information.

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Recent guests on The Drum Podcast. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.