Episode #248
Naturepedic: The Decisions Behind 3X Revenue Growth in 5 Years
In this episode of The DTC Insider, Brian Roisentul sits down with Arin Schultz, Chief Growth Officer at Naturepedic , to discuss the key decisions that helped the brand triple its revenue in just five years. Arin shares how Naturepedic evolved from its wholesale roots into a growing omnichannel brand, while explaining how influencer marketing, physical retail, and a willingness to continuously rethink their strategy have contributed to the company's growth. They dive into Naturepedic's influencer strategy, why the company has a six-person team dedicated to working with creators, how UGC is being used across Meta and CTV, and why choosing the right channels matters more than simply following the latest marketing trends. Arin also shares the lessons behind Naturepedic's retail expansion, how physical stores can drive online growth, why site selection can make or break a location, and how giving employees a sense of ownership can improve performance and retention. Plus, they discuss AI and the changing customer journey, why Naturepedic is investing more in prospecting and demand generation, the limitations of focusing too heavily on immediate ROAS, and why brands should never become too comfortable with the marketing strategy that's working today. -- This episode is brought to you by BSR . BSR helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend. To learn more about BSR, visit their website or book a call .
